Brandon Parrott-Sheffer Email & Phone Number

USA, US

New York, NY, US

Leads brand/marketing strategy for 70 clients based on data driven insights related to industry/cultural trends, brand and corporate reputation, and behavioral psychology. Helps manages a national team of quantitative, qualitative, digital, and business-growth strategist. Serves as the global research liaison for the Edelman Food & Beverage Center of.

New York, NY, US

Managed sales and insights leadership on key accounts. Aided in the development of industry-first trust and reputation frameworks as well as on-going content testing within natural and controlled environments. Primary responsibilities for quantitative and qualitative research for key clientele. Helped transition team to a method-agnostic vision of insights.

New York, NY, US

Designed and implemented integrated marketing research programs for consumer packaged goods (CPG), health (e.g., pharmaceutical, associations), and financial (e.g., insurance, investment) industries. Served as the primary client contact and voice of data-backed insights for communications programs. Areas of focus include measurement, messaging strategy.

New York, NY, US

Scope, manage, and execute quantitative and qualitative research for strategic brand positioning and integrated communications marketing. Provide analytic guidance for internal and external clients using a variety of research techniques (e.g., online surveys, focus groups, digital/traditional media monitoring). Responsibility for maintaining client budgets.

Chicago, IL, US

Provided on-going research and insight-based answers to evolving business questions, challenges and opportunities. Responsibility for behavioral, competitive analysis and consumer research (profiling and segmentation) and optimization. Responsibility for guest satisfaction and mystery shopping program. Monitored the trends and indicators of business.

Chicago, IL, US

Conducted primary research in a multitude of industries (including: durables, electronics, utilities, medical, and CPG). Duties included: Serving as the general client contact, drafting proposals (including pricing, design, and content), writing and editing questionnaires, program checking and quality control, field management and monitoring, creating.

Chicago, Illinois, US

• Assisted in the creation and execution of proposals and resulting questionnaires. Launched studies and monitored incoming completes to guarantee consistent quota completion. Built non-traditional reports to streamline.
• Assembled a group of recently hired entry-level employees in order to create more effective training materials for future new-hires
• Redesigned and reformatted report designs to follow the company’s new branding initiatives.
• Assisted in the development of a slide template library for presentations and reports

Researched and reported current market trends including customer concerns, society desires, scientific advances and legislative changes. Established a system to garner customer feedback thereby transforming it into corporate directional goals. Developed and maintained customer relations publications to enhance current working relations. Worked closely with.

Appleton, WI, US

Counseled students both placed on probation by the college as well as self-referred students to help improve the skills needed to succeed at the collegiate level. Developed, publicized and implemented workshops on a variety of topics. Recruited, hired, and trained student staff members. Supervised payroll for a staff of approximately 170 students.·.

Appleton, WI, US

Managed one mixed-class, co-ed hall of 140 residents and two upperclassmen halls of 20-35 residents each through advising hall council, encouraging community development, responding to resident concerns, counseling students and ensuring expedient response to physical damages to the building. Supervised a staff of 10 Residence Life Advisors. Served on an.

Aided in the creation of regional representative teams. Represented the company at music events and venues. Promoted both the company, as well as artists represented by the company, on college campuses.· Designed an internship program and training process· Aided in the creation of a large-scale, on-campus promotions tour

Masters, Business Administration

B.A, Psychology And History