Baptiste Pasqualon Email & Phone Number

Geneva, Ge, Ch

Geneva, Switzerland

SPD: Manufacturer of Clearblue pregnancy and ovulation testManaging the commercialization and distribution of Clearblue through:- 2 P&G business units: South Africa and Switzerland - 9 Distributors: UAE & GCC, Saudi, Lebanon, Israel, Croatia, Czech Republic, Hungary, Slovenia, Switzerland

Genève, Suisse

Managing the commercialization and distribution of Clearblue through: - 2 P&G business units: South Africa and Greece - 7 Distributors: UAE & GCC, Israel, Lebanon, Croatia, Czech Republic, Hungary, Slovenia

Genève, Suisse

Managed the commercialization and distribution of Clearblue through: - 7 Distributors: UAE & GCC, Israel, Lebanon, Croatia, Czech Republic, Hungary, Slovenia

Région De Genève, Suisse

- Managed Heinemann and Nordic accounts to reach the sell-in target- Managed a brand portfolio of 15 brands in 30+ airports and 10+ ferry companies- Forecasted new launches to ensure an efficient distribution rate to our customers- Allocated a marketing budget per region to ensure best brand visibility during KCP - Supervised 3 field supervisors to ensure sell-out, efficient training of beauty advisors…- Managed the P&L of each account to ensure the maximum of sales and profitability- Ensured effective marketing activation within the guidelines of each fashion house

Région De Genève, Suisse

- Gather popup store/retail event activation to share best practices with the countries- Create global pop-up store concept to ensure an international activation and build brand awareness and customer experience within the guidelines & DNA of L’Occitane- Brief stakeholders for the conception, production and activation of the pop-up store- Develop global strategy regarding digital tools in store: global terminal payment, mobile point of sale, smart vending machine in order to enhance customer experience

Région De Toronto, Canada

- Increased the visibility of Nestlé in retail with the development and the execution of POS tools and pre-pack to drive impulse purchases- Analyzed monthly KPI with Nielsen to elaborate the strategy and evaluate the ROI - Adapted campaigns and planogram by region (eastern, central and western Canada) to fit with the cultural (French, English and Asian) and customer needs- Forecasted sell-in with KAM and demand planning for the seasonal campaigns (Xmas, Easter, Halloween) to avoid over-stock for our retailers - Managed the sponsorship contract with NFL for the Super Bowl and MLSE (Toronto Raptors, Toronto FC, Maple Leafs): manage the correct use of the brand, images and players for contests featuring tickets to game and NFL items- Supervised production, inventory, reproduction, shipment of POS tools- Managed Lean project to reduce the cost of storage - Managed, calendarized and created PO for a budget

Région De Toronto, Canada

Nespresso : Leader in Capsule Coffee Market - Supervised various sales and stock processes within guidelines of Nestlé- Trained and supervised associates on a wide variety of processes and policies of sales and stock for the opening of 2 new boutiques in Toronto- Developed and follow up action plans related to Mystery Shopping- Managed a team of 10 associates to ensure they reach organization goals- Oversaw the sales forecast and analyzed the KPI’s by creating follow-up and performance reports for use by management

Région De Toronto, Canada

- Planned the logistics of the SKU between the warehouse and the POS- Managed the opening and closing of the Nespresso Pop-up Boutique in Toronto Eaton Center- Worked directly with internal and external stakeholders- Forecasted sales based on sell thru to ensure 3 deliveries per week in POS- Coordinated the orders and logistic transfers between the 4 POS in Toronto- Ensured the logistics and implementation of merchandising and promotional tools for the launches of new products and marketing campaigns - Managed inventory and stock adjustments to avoid stock-outs- Analyzed KPIs in order to achieve organization goals

Région De Montpellier, France

Mars Inc - Royal Canin : Leader in Canine Health Nutrition- Developed marketing and merchandising materials for a variety of promotional retail events (Ex: Shop in Shop, 2-10 promotional actions a month) in order to recruit new customers- Forecasted sales for the promotional and product launches - Developed planograms and marketing/merchandising tools - Analyzed KPIs and Coface data to develop 2013 promotional schedule- Managed content and created updates for company website- Managed and worked directly with stakeholders: communication agencies, merchandising manufacturers, logistics companies, printers, etc.- Trained and coordinated promotional activities with the sales force- Verified the implementations of main promotions within retail locations- Monitored logistical links between factories and distribution centers

Cali, Colombia

Sonoco : Leader in the cardboard’s packaging market- Analyzed the various segments of the cardboards’ packaging market in Latin America - Developed strategic review of 2010 sales and SWOT analysis- Created competitive study in Latin America and mix marketing analysis- Targeted the potential markets for Latin American countries

Maroc

Participation in the humanitarian rally raid “4L Trophy” in Morocco 2008 - Aim of the race was to bring school stationery for young Moroccan - Raised $10.000 (sponsorships) in order to realize the project- Organized communication plan and events for the sponsorships : TV reports, Radio advertising, Street Marketing, Sponsorship Evening- Taking part in 7000 km rally from France to Morocco in a Renault 4

Master Of Business School, Marketing/Marketing Management, General

Business School accredited AACSB & EPAS

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services

Technical Degree In Commercialization Techniques