Freshly Brewed delivers robust marketing, design and web solutions for the ambitious, bold and brave.www.freshlybrewed.cobrandon@freshlybrewed.co

In addition to my role as Marketing Officer at the University of Hertfordshire, I have taken on responsibilities managing corporate marketing campaigns, and line management of four members of staff.Additional responsibilities include:• Working with our media agency to determine the best mix of media for each campaign/event• Developing a campaign look and feel with our design agency that meets our objectives and resonates with our target audience• Coordination of all artwork between agencies• Copywriting• Consultant on best practice for events• Delivery of high ROI for events• Post-campaign analysis and reporting • Budget management in excess of £300,000 annually • Development of design templates to be used across the University for all School literature• Developing and promoting internal competitions including a mobile app challenge• Championing the use of live chat on University website• Managing the postgraduate progression campaign • Liaising with senior management, Marketing Officers and Marketing Manager to ensure delivery is consistent across University• Cost-saving analysisResults• Increased attendance to events through innovative use of media• Focus on industry best practice and trends when developing look and feel for campaigns• Reduce the cost per attendee at events • Improve on each campaign through analysis and reporting• Standardised look and feel for secondary literature across the University• Managed the build, branding and promotion of two mobile apps

Core responsibilities:• Developing marketing plans for four separate schools, including planning and management of £190,000 budget (collectively)• Annual campaign development and implementation• Marketing literature development – print and online• Online content management across three content management systems and ten social media sites• Project management• Market research, analysis and assessment• Trend analysis into different subject areas and geographic and socio-demographic profiling • Increase return on investment (ROI)• Event organisation, promotion and management• Website maintenance Results:• Rebranding of Law School – increased overall applications by 20%• Able to reduce overall annual budgets by 15% while still maintaining high quality work and increase in applications• Above and Below the Line advertising - communication with over 300,000 students across the UK annually• Liaison between internal stakeholders, designers, printers, agencies and media and PR team to ensure projects are delivered on time and with highest possible impact• Use of Google Analytics to monitor website traffic and adjust keywords/phrases accordingly to enhance Search Engine Optimization (SEO)• Developing and promoting two university wide competitions• 100% increase in short course attendance, reducing administration costs and more than doubling revenue• Increase in attendance to an event from 7 to 100 through strategic marketing• Running a variety of events throughout the four Schools, including open days of all schools on the same day - hosting over 300 people at a time

During this post, I managed a team of up to 10 Graduate Researchers working on a variety of research projects for internal and external clients. From initial brief through to final report and presentation, I ensured that every step of the process was performed to a high standard and delivered on time. Designing methodologies, conducting primary and secondary research, analysing and reporting data was a key function in this role, as well as maintaining client relationships, and building new ones.

Responsible for assisting in the launch a new e-learning product called MyFirstMillion™. Involved in research, case study development, implementation, delivery of courses, design of marketing and promotional materials and website development consultation.

Responsible for branding, design and consultancy - typically for small to medium sized businesses. Projects have included conference branding, logo design, print advertisements, animated web banners, posters, t-shirts and more.

Responsible for fund raising, marketing literature, event coordination, alumni database management and general school promotion.