Joined through acquisition – December 2020.

Acquired by IBM in December 2020.

Manage Central Services Team of marketing and design professionals. Direct global corporate brand strategy and all aspects of marketing and communications. Foster culture of data-driven decision making through implementation of advanced analytics and persona mapping. > Directed demand generation and brand-building initiatives, elevating Cielo’s international reputation as RPO industry leader and spurring firm to grow faster than market. > Spearheaded generation and qualification of early pipeline sales opportunities, including North American inside sales team.> Led team to directly produce >40% and influence 98% of sales pipeline from marketing lead sources.> Increased website traffic 22% and conversion of new database entrants 70%.> Achieved 8% unaided/63% aided brand awareness within 1 year of significant global rebrand, despite highly-competitive market, and following acquisition and corporate evolution from Pinstripe to Cielo.> Guided company through new private equity investment and refinancing.> Attained top analyst rankings from Everest, NelsonHall, HfS and HRO Today.

Drove proactive media outreach, specific to target markets for 10 U.S. resorts. Acted as chief contact for agency and vendor partners. Wrote and edited media materials, advertising copy, marketing pieces, web copy, and internal announcements fostering consistent voice across brand.> Laid foundation for development of local brand recognition in target markets, achieved through media relations stories that positioned resort management as industry experts.> Provided supplementary information and access to journalists through library of media-facing materials, including company’s first online press room.> Established focused outreach to hundreds of national and local bloggers, as a part of multi-faceted social media strategy.> Instituted customized media coverage measurement and reporting system, leveraging technology services and industry best practices. > Increased efficiency and reduced costs for department staff, agency partners, and various audiences by gathering, analyzing, and documenting department processes.

Directed design and execution of PR and internal communications strategy for North American operation. Developed and maintained copious sales resource library, including templates for editorial articles, press releases, and marketing materials. Partnered with local, national, and international media representing print, online, social media, and broadcast outlets to create proactive and reactive PR opportunities. > Enhanced ability of senior management and sales force to share corporate messages by designing and facilitating thought leadership training program, translated into 3 languages.> Led redesign of company’s primary research, quarterly Manpower Employment Outlook Survey, which attained 1,200 unique media clips each quarter and produced significant revenue.> Avoided approx. $1 million in annual labor expenses by improving sales activation process. > Reduced expenses 25% in 2008, by consolidating vendor and agency partners and rationalizing resources.> Improved employee engagement score for “honest and open communications” by 7% within 3 years, reaching historic high for company.

Developed and distributed press materials, client-facing documents, and internal account management information. Acted as brand ambassador for clients. Secured broadcast, online, pictorial, and print interviews as well as product placements. Executed feature stories, column items, reviews, and fashion spreads for clients.> Served as Media Relations Assistant and AP Style Editor for Tribeca Film Festival, interacting with 5,000+ local, regional, national, and international media contacts.> Coordinated client-sponsored events, including red carpet events.