Brian Peterson Email and Phone Number
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Information Technology executive, proven strategist and business partner with over 30 years combined online and B2C experience with a strong IT acumen, brand sensibility and understanding of the consumer experience through all channels of direct distribution. Expertise in understanding the IT functionality web and cloud based applications. Proficient in using web analytics to drive strategic marketing decisions / optimization. Competent in online acquisitions initiatives including SEO, SEM, paid search, affiliate, email and other media. Extensive knowledge of marketing and operational databases, data marts and segmentation.Committed to providing a rich online customer experience and a destination where they can become immersed in the brand. Experience with replatforming websites to generate revenue and brand loyalty.Success in leading a team of eCommerce strategists, online marketers and business analysts and partners with an IT support team. Strong interpersonal skills and work well cross-functionally to support all departments within the company.Successfully creating a team focusing on continuous delivery and the benefits of improving quality and time to market. Identifying and documenting best practices and strategies for implementation.Specialties: Continuous Delivery, DevOps, SaaS, cloud computing, automation, social media marketing, new media, digital media, interactive marketing, business development, consumer / customer acquisition, affiliate marketing, business intelligence, QA, CRM, site usability analysis, branding, channel development, P&L.
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Chief Technology OfficerGoods & ServicesChattanooga, Tn, Us -
Chief Technology OfficerGoods & Services Feb 2014 - PresentAtlanta, Georgia, UsGoods & Services (formerly NearShore Technology Corporation) is one of the first IT companies to land on the nearby shores of North America. We deliver significant and measurable cost savings to Fortune 1000 companies looking to move away from offshoring or thinking about IT outsourcing for the first time. Setting strategic direction internally while working with client executives to creating solutions to address issues they are facing.Built a team of software engineers, mobile developers, database architects, software architects and quality assurance in two locations in Mexico, Columbia and the UK. Created a team of projects managers in the United States. These teams support U.S. based customers in the Medical and Financial industries. Helped grow the team from 4 individuals to over 300. Developing a company culture centered around servant leadership is an ongoing goal in the growth of our company.Recognized in Inc. 5000 fastest growing companies in 2018, 2019, 2020 and 2023.Grew revenue from $30k at the beginning of 2014 to a revenue of $3o million by the end of 2023. Maintaining billable utilization % of 94% or greater while managing a bench of 2.5% or less.Established a Project Management office that is responsible for, best practices, all project activities, sales support and proposal creation. Project managers operate in a remote capacity in the united states. Project team size range from 3 to 35 individuals.Established a DevOps practice that produced over $1 million in revenue its first year. I developed QA Automation Practice that produces over $2 million in revenue annually. Launched Business Intelligence practice that did over $1 million in revenue its first year. Launching AWS business services practice in 2020.Created a culture of self-investment through series of technology led R&D projects that allows employees to learn new technical skills or gain experience in new roles like scum master. -
Chief Experience OfficerTranscard Aug 2013 - Nov 2013TransCard's Mission: “TransCard enables financial institutions throughout the country to offer non-traditional transaction products.” Recruited to build a team to focus on the online customer experience. Improving the user experience for web, tablet and mobile devices. Reducing customer acquisition costs while improving customer loyalty through enhanced product features. Product lines including payroll customers, GPR customers, gift card and specialty gaming customers.
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Chief Technology Officer, V.P. Of Cloud Application ServicesCloudswell Aug 2010 - Aug 2013Cloudswell is a Chattanooga-based provider of cloud-based application development and innovation management. Founded in 2012, Cloudswell was established to meet the growing cloud based demands of the market place and a migration away from hosting services that were offered at TerenineOversight of 35 direct reports, including IT Architect, QA, DBA. Project Managers, Business Analysts and Developers. P&L responsibilities. Established remote employee model that includes 7 resources in 7 states.Manage a variety of technologies: .Net, LAMP, Ruby, NoSQL DB, ErlangWork closely with the Vice President of Managed Service to review and evaluate network security and key infrastructure requirements to support the growing application development needs of our customers. These requirements were driven by business growth as well as changing regulatory requirements.Focused on quality assurance resulting in reduced monthly defects by 92%. Eliminated all production downtime events from software development and deployment activitiesWorked closely with business customers to come into industry specific compliance standards: HIPAA, FFIEC, SSAE16, and PCI.Established and Manage vendor partnerships: Near Shore, and U.S. based. Utilizing a flex-staffing model that ranges from 10 to 25 additional resources.Client Achievements Increased their maximum volume by 100% on a legacy system. Incorporated PCI compliance. Reduced nightly processing window by 20% by refactoring key bottlenecks within the system. Converted a traditional 3-tier model to a Service Oriented Architecture model. This will allow for the application to be established as a cloud based application, residing in multiple data centers. Supported business growth of 35% in 2012.Established employee advisory board. Established monthly employee recognition program and quarter employee events.
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Vice President Of Application DevelopmentTerenine Aug 2010 - Dec 2012Chattanooga, Tn, UsTerenine Technology Solutions, based in Chattanooga, Tennessee, helps businesses find perfect alignment between business goals and technology. Terenine offers a full array of innovative technology solutions tailored to the customer’s environment, including virtualization and cloud-based services, colocation, disaster recovery, applications development, and professional services.Oversight of 24 direct reports, including Architecture, Project Management, QA, and developers. Also responsible for on shore and off shore consulting resources that provide flexible staffing options. These resources support key initiatives that support two clients and their online business activities. -
Director Of EcommerceCallaway Golf Sep 2008 - Aug 2010Carlsbad, California, Us[An American Sporting Goods manufacturing company based in California specializing in golf equipment, apparel, footwear, and accessories. Listed on the NYSE as ELY. Callaway Golf Interactive, Inc. a subsidiary of Callaway Golf Company offers asset recovery services to the sporting goods industry. The company offers Website design and development, e-commerce technology, fulfillment, merchandising, online marketing, brand management, and customer services.]Recruited to turnaround underperforming IT department and revitalize ecommerce initiatives through use of emerging technologies. Built comprehensive project roadmap which significantly reduced production time, improved employee morale, and restored vendor trust. Investigated a SaaS vendor and drove the selection of Demandware as our ecommerce vendor.- Result: Conversion rate improved as a direct result of improved user experience and new promotional events that CGI was not able to utilize in the past. Removed backlogs and increased customer / user satisfaction by creating several core process improvements that restructured quality assurance and its associated project benchmarking. Introduced a formal quality assurance process that included the hiring of a QA manager, tracking and reporting of defects and a regular business priority meeting. - Result: IT productivity, measured by two week Agile sprints, improved by 30% in less than a year. Delivered on 8 key projects in first year onboard CGI, with a full time staff of 11 by reprioritizing the IT department workload and project scheduling. Originated a strategic project roadmap that captured all outstanding projects and their statuses. -
Director Of E BusinessUnited Health Care Individual Line Of Business Jul 2007 - Sep 2008Oversight of eight direct reports, including IT Managers and Developers. Budget: $550 thousand. Annual sales: $800 million.Improved United Health Care’s individual line of business web footprint, particularly, the conversion rate for the online applications and created a consumer-focused portal. Conducted competitor analysis on online processes; evaluated regulatory information dissemination requirements at national level and won approval to drive business transformation. Introduced and leveraged HitWise market analysis reporting which better targeted marketing efforts.Developed web metrics that benchmarked improvements. Aligned with web analytics pro to create a funnel for the online application process which measured consumer abandonment behavior and rate.- Result: Reduced average time to complete an online application by 40%.Established an ecommerce Center of Excellence which significantly optimized user experience. Group comprised of all the major stake holders in the online business.
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Assistant Vice President Of Portal DevelopmentPearson Education May 2000 - Jun 2007[Headquartered in London, England, Pearson is the global leader in educational publishing, providing through its seven divisions, scientifically research-based print and digital programs to help over 100 million students learn.]Oversight of eight direct reports and 100+ resources including internal employees, full time consultants and variable off shore staff. Areas of responsibility: project management, product development, systems usability, digital content conversion, human factors and design, portal development. Recruited to develop ecommerce portal to rival the marketing capabilities of Amazon.com and Barnes & Noble so that there was a direct channel to end-customers. Transformed existing site which was static and void of product promotions and a content management tools into one that dynamically-displayed products and content. - Result: Registered over one million users, pushed 70 pieces of new content daily, generated over 120 million page views, yearly, and created a channel that generated over $7 million in sales with an additional $1.5 million in advertising revenue.Headed major resource consolidation project for seven professional publishing units. Overcame resistance from Cisco Press, one of the units, by demonstrating use of Pearson’s portal engine would enhance their current web designs, improve ecommerce functionality and remain in compliance with Cisco’s strict contractual provisions.- Result: First year on Pearson’s platform created a $600 thousand channel.
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ManagerDow Agrosciences Mar 1999 - May 2000Indianapolis, In, UsEnterprise reporting manager: Business intelligence reporting. -
Business Practice ManagerBraun Consulting Dec 1996 - Mar 1999UsBusiness Intelligence Practice: Established remote office. -
Repository ManagerCinergy Dec 1992 - Dec 1996Us -
Data ArchitectEli Lilly Jul 1990 - Dec 1992Indianapolis, Indiana, Us -
ConsultantErnst & Young Dec 1988 - May 1990London, Gb
Brian Peterson Education Details
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Purdue UniversityComputer Information Systems
Frequently Asked Questions about Brian Peterson
What company does Brian Peterson work for?
Brian Peterson works for Goods & Services
What is Brian Peterson's role at the current company?
Brian Peterson's current role is Chief Technology Officer.
What is Brian Peterson's email address?
Brian Peterson's email address is br****@****ine.com
What is Brian Peterson's direct phone number?
Brian Peterson's direct phone number is (800) 735*****
What schools did Brian Peterson attend?
Brian Peterson attended Purdue University.
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