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EXPERIENCED WRITER, EDITOR, PROJECT MANAGER• Describe complex ideas and information in a way a non-expert can understand.• Repurpose messages for different audiences while adhering to brand, tone, and voice, including style guidelines which I contributed to or wrote based on business needs.• Work collaboratively across departments and employee levels to reach goals.• Listen carefully, and creatively solve problems like business changes, urgent deadlines, executive communication needs, and involving more constituents in communication audiences. • Plan and quickly and effectively implement crisis communications based on protocols for which I collaborated and developed.
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Senior Writer And EditorHealth NetLos Angeles, Ca, Us -
Senior Marketing Copywriter & EditorHealth Net Jul 2019 - PresentWoodland Hills, California, Us• Write and/or edit communications for the 90,000 California medical providers working with Health Net and its multiple affiliated lines of business, some with their own style requirements. • Edit 7,500+ pages annually of provider communications written by six senior writer colleagues. • Edit for adherence to Associated Press and company style guidelines, a meaningful headline to make the reader interested in reading the piece, and general coherence. • Strategized with a writing consultant and created and conducted two four-day writing seminars for the 50+ marketing communications professionals at Health Net. Seminars focused on simplifying writing, getting readers’ attention immediately, and making sure there is an obvious call to action.• Review and edit company and departmental policies and procedures, and executive Power Point decks.• Volunteer member of company’s DEI Executive Council; write and edit communications about events, persuade employees to join groups, and author other DEI topics as requested.• Write a periodic Letter From the Editor for my writer colleagues that includes writing tips, style reminders and other information to make their jobs easier and our written communications more understandable. • Provide two live training sessions each year for my writer colleagues. Most recent training covered what I learned in the Fall 2023 Associated Press Stylebook Updates four-week online class. -
Communications Strategist At Health NetHealth Net Jul 2017 - Jul 2019Woodland Hills, California, Us• Helped crisis communication team write and edit a series of communications sent to brokers in early 2018 after their paychecks were adversely affected by a system upgrade. • Strategized, wrote, reviewed, edited or rewrote numerous communication pieces as requested. Assignments included blogs with health tips or recipes, press releases, media pitches, and news releases written by organizations we partner with. • Used vendor databases to compile a monthly report that illustrated the amount of positive, negative and neutral news coverage Health Net attained, and also compared our results with those of other major health insurers servicing California. -
Freelance Writer & EditorSelf Employed 2008 - Jul 2017Write, rewrite and/or edit content for a variety of communication needs, primarily personal for the client I’m working with. Projects range from letters to merchants, eulogies, college-transfer application essays, brochures, and newsletters.
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Director Of Advancement Communications Projects (Previously Communications Officer)Harvard-Westlake School Aug 2006 - Jun 2014Studio City, Ca, UsHarvard-Westlake School is an independent college-preparatory school, grades 7–12. Key member of advancement team at one of the most prestigious private schools in U.S. (hw.com)• Strategized theme and content, then wrote/edited and programmed/produced the school’s two most highly ranked communication pieces, based on alumni survey: the monthly electronic alumni newsletter (8,000 recipients), and the school’s annual report for its 3,500 donors. Newsletter and annual report stories illustrated impact of gifts as well as public purpose of school. • Analyzed and reported response results of newsletter with assistance from a part-time employee.• Increased monthly alumni newsletter response (open) rate from 29 percent to an average of 36 percent by incorporating profiles of current and retired faculty members and alumni. • Initiated sharing alumni newsletter with faculty and staff, as well as current senior class, to improve upon the lack of formal internal communication at the school. -
Manager, Company News BureauNorthrop Grumman Corporation Oct 2003 - Nov 2005Falls Church, Va, UsNorthrop Grumman is a leading global security company with more than 100,000 employees.• Reviewed, edited, approved and distributed 450+ annual press releases for company; wrote and distributed releases for corporate office. Articles appeared in major U.S. newspapers like the Wall Street Journal, USA Today, the New York Times and the Los Angeles Times, and trade publications.• Edited and approved draft releases from our business sectors to ensure releases were understandable to a general audience (employees, investors and potential investors) and that company was presented consistently to media.• Enhanced clarity and effectiveness of company-issued press releases by conducting four writing seminars with Associated Press-trained reporter for 25+ company media managers. Emphasized providing simplified product descriptions (i.e., “engine” vs. “tactical infrared propulsion device”) as well as improving quality of executive quotes.• Interviewed, hired and managed one full-time news bureau production coordinator. -
Senior Representative, Employee CommunicationsNorthrop Grumman Corporation Apr 2001 - Oct 2003Falls Church, Va, UsThis was one of seven sectors in the company, with 23,000 employees and growing. Sector involved in numerous mergers and acquisitions. Supported all departments, but primarily Human Resources. • Wrote and edited online newsletter for 23,000 employees to educate them about the growing company. Content included new business summaries, personnel announcements and human-interest stories. • Strategized, wrote, edited and distributed communications about mergers and acquisitions, division reorganizations, ethics guidelines and training, and changes in benefits, payroll systems, policies, procedures, etc. • Consulted for and project managed significant human resources and payroll initiatives that required extensive communication with, and education of, employees on potentially confusing topics like pay-period changes.• Wrote and edited executives’ communications to employees as member of Sept. 11, 2001, crisis-management team. • Wrote speech that sector vice president gave at Justice Thurgood Marshall Stamp Commemoration Ceremony. Mrs. Marshall requested a copy of speech after the ceremony. Promoted and relocated to corporate headquarters in Los Angeles. -
Web Promotions WriterThe Motley Fool Aug 2000 - Feb 2001Alexandria, Virginia, UsThe Motley Fool is a Website dedicated to teaching – with humor – ordinary people how to manage their finances and make their own sound investment decisions.Selected highlightsSignificantly increased page views of assigned financial and investment articles on fool.com by writing promotional titles and descriptions for links on home page and partner websites. -
Staff Writer & Public Relations CoordinatorDatatel, Inc. (Now Ellucian) Mar 1999 - Jul 2000Datatel designs, produces, sells, installs and trains users of enterprise resource planning software for colleges and universities.Selected highlights Developed theme and wrote script for interview between Gen. Alexander Haig (Ret.) and Datatel’s chief executive officer for the World Business Review television program. Wrote staff biographies, press releases and other internal and external communications.
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Manager, Partner Marketing Communications And Program Manager, Mci FreeflixMci Worldcom (Now Part Of Verizon) Aug 1997 - Mar 1999Basking Ridge, Nj, UsMCI Worldcom was a telecommunications company.Selected highlights * Promoted to manage Blockbuster relationship at Blockbuster’s request. * Managed program’s $7 million annual budget. * Developed and implemented direct-mail campaigns for major entertainment-, publishing- and financially focused affinity programs, one of them being with Capital One. Selected and supervised vendors. -
Direct Mail CopywriterGeico Jul 1992 - Jul 1997Chevy Chase, Md, UsGEICO is the second-largest private-passenger auto insurer in the United States, and a wholly owned subsidiary of Warren Buffett's Berkshire Hathaway holding company. Direct Mail Copywriter I and Direct Mail Copywriter II Selected highlights * Set new baseline for success by reducing cost per inquiry over previous control packages by 75%. * Taking a humorous approach led to these significant cost reductions, even with higher production costs due to using four-color process printing vs. previously used two-color process.
Beth Stokes Skills
Beth Stokes Education Details
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Penn State UniversityEnglish (Writing Emphasis) -
Ucla -
Mediabistro -
The Writers' Center In Bethesda, Md.
Frequently Asked Questions about Beth Stokes
What company does Beth Stokes work for?
Beth Stokes works for Health Net
What is Beth Stokes's role at the current company?
Beth Stokes's current role is Senior Writer and Editor.
What is Beth Stokes's email address?
Beth Stokes's email address is st****@****ail.com
What is Beth Stokes's direct phone number?
Beth Stokes's direct phone number is +131038*****
What schools did Beth Stokes attend?
Beth Stokes attended Penn State University, Ucla, Mediabistro, The Writers' Center In Bethesda, Md..
What are some of Beth Stokes's interests?
Beth Stokes has interest in Social Services, Civil Rights And Social Action, Education, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Health.
What skills is Beth Stokes known for?
Beth Stokes has skills like Leadership, Internal Communications, Newsletters, Storytelling, Speech Writing, Crisis Communications, Strategic Communications, Editing, Corporate Communications, Press Releases, Public Relations, Media Relations.
Who are Beth Stokes's colleagues?
Beth Stokes's colleagues are Etta Wilson, Stephanie Duplessis, Amy Weber, Karen Keyser, Muhammad Ameen, Vickie Forgays, Lori Councill.
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