Beth Stokes

Beth Stokes Email and Phone Number

Senior Writer and Editor @ Health Net
Los Angeles, CA, US
Beth Stokes's Location
Los Angeles Metropolitan Area, United States, United States
Beth Stokes's Contact Details

Beth Stokes personal email

Beth Stokes phone numbers

About Beth Stokes

EXPERIENCED WRITER, EDITOR, PROJECT MANAGER• Describe complex ideas and information in a way a non-expert can understand.• Repurpose messages for different audiences while adhering to brand, tone, and voice, including style guidelines which I contributed to or wrote based on business needs.• Work collaboratively across departments and employee levels to reach goals.• Listen carefully, and creatively solve problems like business changes, urgent deadlines, executive communication needs, and involving more constituents in communication audiences. • Plan and quickly and effectively implement crisis communications based on protocols for which I collaborated and developed.

Beth Stokes's Current Company Details
Health Net

Health Net

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Senior Writer and Editor
Los Angeles, CA, US
Website:
healthnet.com
Employees:
5118
Beth Stokes Work Experience Details
  • Health Net
    Senior Writer And Editor
    Health Net
    Los Angeles, Ca, Us
  • Health Net
    Senior Marketing Copywriter & Editor
    Health Net Jul 2019 - Present
    Woodland Hills, California, Us
    • Write and/or edit communications for the 90,000 California medical providers working with Health Net and its multiple affiliated lines of business, some with their own style requirements. • Edit 7,500+ pages annually of provider communications written by six senior writer colleagues. • Edit for adherence to Associated Press and company style guidelines, a meaningful headline to make the reader interested in reading the piece, and general coherence. • Strategized with a writing consultant and created and conducted two four-day writing seminars for the 50+ marketing communications professionals at Health Net. Seminars focused on simplifying writing, getting readers’ attention immediately, and making sure there is an obvious call to action.• Review and edit company and departmental policies and procedures, and executive Power Point decks.• Volunteer member of company’s DEI Executive Council; write and edit communications about events, persuade employees to join groups, and author other DEI topics as requested.• Write a periodic Letter From the Editor for my writer colleagues that includes writing tips, style reminders and other information to make their jobs easier and our written communications more understandable. • Provide two live training sessions each year for my writer colleagues. Most recent training covered what I learned in the Fall 2023 Associated Press Stylebook Updates four-week online class.
  • Health Net
    Communications Strategist At Health Net
    Health Net Jul 2017 - Jul 2019
    Woodland Hills, California, Us
    • Helped crisis communication team write and edit a series of communications sent to brokers in early 2018 after their paychecks were adversely affected by a system upgrade. • Strategized, wrote, reviewed, edited or rewrote numerous communication pieces as requested. Assignments included blogs with health tips or recipes, press releases, media pitches, and news releases written by organizations we partner with. • Used vendor databases to compile a monthly report that illustrated the amount of positive, negative and neutral news coverage Health Net attained, and also compared our results with those of other major health insurers servicing California.
  • Self Employed
    Freelance Writer & Editor
    Self Employed 2008 - Jul 2017
    Write, rewrite and/or edit content for a variety of communication needs, primarily personal for the client I’m working with. Projects range from letters to merchants, eulogies, college-transfer application essays, brochures, and newsletters.
  • Harvard-Westlake School
    Director Of Advancement Communications Projects (Previously Communications Officer)
    Harvard-Westlake School Aug 2006 - Jun 2014
    Studio City, Ca, Us
    Harvard-Westlake School is an independent college-preparatory school, grades 7–12. Key member of advancement team at one of the most prestigious private schools in U.S. (hw.com)• Strategized theme and content, then wrote/edited and programmed/produced the school’s two most highly ranked communication pieces, based on alumni survey: the monthly electronic alumni newsletter (8,000 recipients), and the school’s annual report for its 3,500 donors. Newsletter and annual report stories illustrated impact of gifts as well as public purpose of school. • Analyzed and reported response results of newsletter with assistance from a part-time employee.• Increased monthly alumni newsletter response (open) rate from 29 percent to an average of 36 percent by incorporating profiles of current and retired faculty members and alumni. • Initiated sharing alumni newsletter with faculty and staff, as well as current senior class, to improve upon the lack of formal internal communication at the school.
  • Northrop Grumman Corporation
    Manager, Company News Bureau
    Northrop Grumman Corporation Oct 2003 - Nov 2005
    Falls Church, Va, Us
    Northrop Grumman is a leading global security company with more than 100,000 employees.• Reviewed, edited, approved and distributed 450+ annual press releases for company; wrote and distributed releases for corporate office. Articles appeared in major U.S. newspapers like the Wall Street Journal, USA Today, the New York Times and the Los Angeles Times, and trade publications.• Edited and approved draft releases from our business sectors to ensure releases were understandable to a general audience (employees, investors and potential investors) and that company was presented consistently to media.• Enhanced clarity and effectiveness of company-issued press releases by conducting four writing seminars with Associated Press-trained reporter for 25+ company media managers. Emphasized providing simplified product descriptions (i.e., “engine” vs. “tactical infrared propulsion device”) as well as improving quality of executive quotes.• Interviewed, hired and managed one full-time news bureau production coordinator.
  • Northrop Grumman Corporation
    Senior Representative, Employee Communications
    Northrop Grumman Corporation Apr 2001 - Oct 2003
    Falls Church, Va, Us
    This was one of seven sectors in the company, with 23,000 employees and growing. Sector involved in numerous mergers and acquisitions. Supported all departments, but primarily Human Resources. • Wrote and edited online newsletter for 23,000 employees to educate them about the growing company. Content included new business summaries, personnel announcements and human-interest stories. • Strategized, wrote, edited and distributed communications about mergers and acquisitions, division reorganizations, ethics guidelines and training, and changes in benefits, payroll systems, policies, procedures, etc. • Consulted for and project managed significant human resources and payroll initiatives that required extensive communication with, and education of, employees on potentially confusing topics like pay-period changes.• Wrote and edited executives’ communications to employees as member of Sept. 11, 2001, crisis-management team. • Wrote speech that sector vice president gave at Justice Thurgood Marshall Stamp Commemoration Ceremony. Mrs. Marshall requested a copy of speech after the ceremony. Promoted and relocated to corporate headquarters in Los Angeles.
  • The Motley Fool
    Web Promotions Writer
    The Motley Fool Aug 2000 - Feb 2001
    Alexandria, Virginia, Us
    The Motley Fool is a Website dedicated to teaching – with humor – ordinary people how to manage their finances and make their own sound investment decisions.Selected highlightsSignificantly increased page views of assigned financial and investment articles on fool.com by writing promotional titles and descriptions for links on home page and partner websites.
  • Datatel, Inc. (Now Ellucian)
    Staff Writer & Public Relations Coordinator
    Datatel, Inc. (Now Ellucian) Mar 1999 - Jul 2000
    Datatel designs, produces, sells, installs and trains users of enterprise resource planning software for colleges and universities.Selected highlights Developed theme and wrote script for interview between Gen. Alexander Haig (Ret.) and Datatel’s chief executive officer for the World Business Review television program. Wrote staff biographies, press releases and other internal and external communications.
  • Mci Worldcom (Now Part Of Verizon)
    Manager, Partner Marketing Communications And Program Manager, Mci Freeflix
    Mci Worldcom (Now Part Of Verizon) Aug 1997 - Mar 1999
    Basking Ridge, Nj, Us
    MCI Worldcom was a telecommunications company.Selected highlights * Promoted to manage Blockbuster relationship at Blockbuster’s request. * Managed program’s $7 million annual budget. * Developed and implemented direct-mail campaigns for major entertainment-, publishing- and financially focused affinity programs, one of them being with Capital One. Selected and supervised vendors.
  • Geico
    Direct Mail Copywriter
    Geico Jul 1992 - Jul 1997
    Chevy Chase, Md, Us
    GEICO is the second-largest private-passenger auto insurer in the United States, and a wholly owned subsidiary of Warren Buffett's Berkshire Hathaway holding company. Direct Mail Copywriter I and Direct Mail Copywriter II Selected highlights * Set new baseline for success by reducing cost per inquiry over previous control packages by 75%. * Taking a humorous approach led to these significant cost reductions, even with higher production costs due to using four-color process printing vs. previously used two-color process.

Beth Stokes Skills

Leadership Internal Communications Newsletters Storytelling Speech Writing Crisis Communications Strategic Communications Editing Corporate Communications Press Releases Public Relations Media Relations Project Management Digital Photography Social Media Educational Fundraising Marketing Communications Creative Writing Web Content Public Speaking Nonprofits Writing Non Profits Alumni Relations Facebook Twitter Instagram Microsoft Office Copy Editing Adobe Photoshop Management Marketing Fundraising Copywriting Web Content Writing Media Counseling And Preparation Interviewing And Story Telling Repurposing Messages For Different Audiences Streamlining Corporate Communication And Eliminating Redundancies Careful Listening And Creative Problem Solving Building Strong Relationships Between Employees And Departments Strategic Planning And Implementation Measuring And Evaluating Communication Effectiveness

Beth Stokes Education Details

  • Penn State University
    Penn State University
    English (Writing Emphasis)
  • Ucla
    Ucla
  • Mediabistro
    Mediabistro
  • The Writers' Center In Bethesda, Md.
    The Writers' Center In Bethesda, Md.

Frequently Asked Questions about Beth Stokes

What company does Beth Stokes work for?

Beth Stokes works for Health Net

What is Beth Stokes's role at the current company?

Beth Stokes's current role is Senior Writer and Editor.

What is Beth Stokes's email address?

Beth Stokes's email address is st****@****ail.com

What is Beth Stokes's direct phone number?

Beth Stokes's direct phone number is +131038*****

What schools did Beth Stokes attend?

Beth Stokes attended Penn State University, Ucla, Mediabistro, The Writers' Center In Bethesda, Md..

What are some of Beth Stokes's interests?

Beth Stokes has interest in Social Services, Civil Rights And Social Action, Education, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Health.

What skills is Beth Stokes known for?

Beth Stokes has skills like Leadership, Internal Communications, Newsletters, Storytelling, Speech Writing, Crisis Communications, Strategic Communications, Editing, Corporate Communications, Press Releases, Public Relations, Media Relations.

Who are Beth Stokes's colleagues?

Beth Stokes's colleagues are Etta Wilson, Stephanie Duplessis, Amy Weber, Karen Keyser, Muhammad Ameen, Vickie Forgays, Lori Councill.

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