Beth Stokes Email & Phone Number

Los Angeles, Ca, Us

Woodland Hills, California, Us

• Write and/or edit communications for the 90,000 California medical providers working with Health Net and its multiple affiliated lines of business, some with their own style requirements. • Edit 7,500+ pages annually of provider communications written by six senior writer colleagues. • Edit for adherence to Associated Press and company style guidelines, a meaningful headline to make the reader interested in reading the piece, and general coherence. • Strategized with a writing consultant and created and conducted two four-day writing seminars for the 50+ marketing communications professionals at Health Net. Seminars focused on simplifying writing, getting readers’ attention immediately, and making sure there is an obvious call to action.• Review and edit company and departmental policies and procedures, and executive Power Point decks.• Volunteer member of company’s DEI Executive Council; write and edit communications about events, persuade employees to join groups, and author other DEI topics as requested.• Write a periodic Letter From the Editor for my writer colleagues that includes writing tips, style reminders and other information to make their jobs easier and our written communications more understandable. • Provide two live training sessions each year for my writer colleagues. Most recent training covered what I learned in the Fall 2023 Associated Press Stylebook Updates four-week online class.

Woodland Hills, California, Us

• Helped crisis communication team write and edit a series of communications sent to brokers in early 2018 after their paychecks were adversely affected by a system upgrade. • Strategized, wrote, reviewed, edited or rewrote numerous communication pieces as requested. Assignments included blogs with health tips or recipes, press releases, media pitches, and news releases written by organizations we partner with. • Used vendor databases to compile a monthly report that illustrated the amount of positive, negative and neutral news coverage Health Net attained, and also compared our results with those of other major health insurers servicing California.

Write, rewrite and/or edit content for a variety of communication needs, primarily personal for the client I’m working with. Projects range from letters to merchants, eulogies, college-transfer application essays, brochures, and newsletters.

Studio City, Ca, Us

Harvard-Westlake School is an independent college-preparatory school, grades 7–12. Key member of advancement team at one of the most prestigious private schools in U.S. (hw.com)• Strategized theme and content, then wrote/edited and programmed/produced the school’s two most highly ranked communication pieces, based on alumni survey: the monthly electronic alumni newsletter (8,000 recipients), and the school’s annual report for its 3,500 donors. Newsletter and annual report stories illustrated impact of gifts as well as public purpose of school. • Analyzed and reported response results of newsletter with assistance from a part-time employee.• Increased monthly alumni newsletter response (open) rate from 29 percent to an average of 36 percent by incorporating profiles of current and retired faculty members and alumni. • Initiated sharing alumni newsletter with faculty and staff, as well as current senior class, to improve upon the lack of formal internal communication at the school.

Falls Church, Va, Us

Northrop Grumman is a leading global security company with more than 100,000 employees.• Reviewed, edited, approved and distributed 450+ annual press releases for company; wrote and distributed releases for corporate office. Articles appeared in major U.S. newspapers like the Wall Street Journal, USA Today, the New York Times and the Los Angeles Times, and trade publications.• Edited and approved draft releases from our business sectors to ensure releases were understandable to a general audience (employees, investors and potential investors) and that company was presented consistently to media.• Enhanced clarity and effectiveness of company-issued press releases by conducting four writing seminars with Associated Press-trained reporter for 25+ company media managers. Emphasized providing simplified product descriptions (i.e., “engine” vs. “tactical infrared propulsion device”) as well as improving quality of executive quotes.• Interviewed, hired and managed one full-time news bureau production coordinator.

Falls Church, Va, Us

This was one of seven sectors in the company, with 23,000 employees and growing. Sector involved in numerous mergers and acquisitions. Supported all departments, but primarily Human Resources. • Wrote and edited online newsletter for 23,000 employees to educate them about the growing company. Content included new business summaries, personnel announcements and human-interest stories. • Strategized, wrote, edited and distributed communications about mergers and acquisitions, division reorganizations, ethics guidelines and training, and changes in benefits, payroll systems, policies, procedures, etc. • Consulted for and project managed significant human resources and payroll initiatives that required extensive communication with, and education of, employees on potentially confusing topics like pay-period changes.• Wrote and edited executives’ communications to employees as member of Sept. 11, 2001, crisis-management team. • Wrote speech that sector vice president gave at Justice Thurgood Marshall Stamp Commemoration Ceremony. Mrs. Marshall requested a copy of speech after the ceremony. Promoted and relocated to corporate headquarters in Los Angeles.

Alexandria, Virginia, Us

The Motley Fool is a Website dedicated to teaching – with humor – ordinary people how to manage their finances and make their own sound investment decisions.Selected highlightsSignificantly increased page views of assigned financial and investment articles on fool.com by writing promotional titles and descriptions for links on home page and partner websites.

Datatel designs, produces, sells, installs and trains users of enterprise resource planning software for colleges and universities.Selected highlights Developed theme and wrote script for interview between Gen. Alexander Haig (Ret.) and Datatel’s chief executive officer for the World Business Review television program. Wrote staff biographies, press releases and other internal and external communications.

Basking Ridge, Nj, Us

MCI Worldcom was a telecommunications company.Selected highlights * Promoted to manage Blockbuster relationship at Blockbuster’s request. * Managed program’s $7 million annual budget. * Developed and implemented direct-mail campaigns for major entertainment-, publishing- and financially focused affinity programs, one of them being with Capital One. Selected and supervised vendors.

Chevy Chase, Md, Us

GEICO is the second-largest private-passenger auto insurer in the United States, and a wholly owned subsidiary of Warren Buffett's Berkshire Hathaway holding company. Direct Mail Copywriter I and Direct Mail Copywriter II Selected highlights * Set new baseline for success by reducing cost per inquiry over previous control packages by 75%. * Taking a humorous approach led to these significant cost reductions, even with higher production costs due to using four-color process printing vs. previously used two-color process.

B.A., English (Writing Emphasis)

Education record

Education record

Education record