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Marketing Leader. Problem Solver. Team Coach. With over 20 years of experience, I bring a truly unique background in leading iconic and diverse brands. From Harley Davidson, Chevy, and Cadillac to Expedia, NY Tourism, Dow, Ghirardelli, and Kaiser Permanente. During this time, I've held leadership roles within account management, new business development, digital strategy, and operations. Throughout my career, I've cultivated unbreakable relationships, driven business growth through innovative initiatives and organic strategies, and delivered award-winning campaigns that consistently surpassed objectives and earned industry accolades and awards. I have a proven track record of launching cutting-edge technologies such as AI and dynamic online advertising, along with creating immersive digital experiences that redefine product engagement and operational efficiencies. In the past five years on Cadillac, I've played a key role in managing a team of 75 people, contributing significantly to the strategic evolution of this iconic brand. This includes creating their positioning, tagline and visual identity, launching their entire EV portfolio with a high-profile Super Bowl debut, and pioneering real-time, agile solutions like our content maker initiative. Embracing technology, I've help spearhead AI-driven social content creation, developed digital vehicle immersion experiences, and curated a dynamic social media presence in racing. My Strengths: * 20+ years of leadership experience* Developing strong, integrated creative campaigns * Building strong client, partner and internal relationships * Operations mindset* Team building
Groupeconnect
View- Website:
- groupeconnect.com
- Employees:
- 149
-
Svp, Group Account DirectorGroupeconnectDetroit, Mi, Us -
Svp, Group Account DirectorLeo Burnett Aug 2019 - PresentChicago, Illinois, Us• Support leading Cadillac, one of the agency’s largest accounts, with a team of 75+ employees and eight client partners. • Lead operational aspects of the account, including processes, technologies, tools, budgets and resource management initiatives.• Key member of the leadership team that oversees strategic vision and analytic results for the brand. • Spearhead the development of 360 integrated content campaigns for cultural events including the 2021 Super Bowl and Oscars with celebrity talent and multimillion dollar productions and plans. • Lead agency collaboration on behalf of the brand with key partners which include Carat, MRM, Jack Morton, MSL, Epsilon and SpikeDDB.• Key member in creating the brand’s new strategic brand platform, Be Iconic, and overseeing the implementation throughout all Cadillac communications. • Developed strategic vision for social (including paid and owned channels) and oversee the development of all social content across numerous social platforms. • Lead numerous integrated content productions that include motion and still assets for cross-channel usage. • Actively involved in cultural programs for the agency. -
Svp, Group Account DirectorLeo Burnett 2019 - PresentChicago, Illinois, Us• A part of the Leo Burnett Cadillac leadership team with 75+ team members• Lead the account team, comprised of 10 members.• Oversee brand, digital, content and social paid and owned initiatives.• Spearhead the development of 360 integrated content campaigns for cultural events including the 2021 Super Bowl and Oscars. -
Managing Director And Chief Operations OfficerCampbell Ewald 2016 - 2018Detroit, Mi, Us• Led the agency’s largest office, comprised of OnStar, Chevy New Roads, Valero, Travelocity, Mutual of Omaha, Alliance for Lifetime Income, Meritage Homes, Carrier, MotorCity Casino Hotel, CarFax, and award-winning pro bono National Fatherhood accounts. -
Director, Business DevelopmentCampbell Ewald 2015 - 2016Detroit, Mi, Us• Secured business wins that resulted significant agency growth, including Harley-Davidson global business, Travelocity, Covered California, Empire State Development, Country Inn & Suites, Henry Ford Health System, Valero, Chevy New Roads, and CarFax. -
Account ManagementCampbell Ewald 1999 - 2015Detroit, Mi, Us -
Petitpren Inc. Sales RepresentativeAnheuser-Busch 1997 - 1999St. Louis, Mo, Us
Brian Phelps Skills
Brian Phelps Education Details
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Oakland UniversityMarketing -
Oakland UniversityMarketing -
Oakland UniversityMarketing -
Oakland UniversityMarketing
Frequently Asked Questions about Brian Phelps
What company does Brian Phelps work for?
Brian Phelps works for Groupeconnect
What is Brian Phelps's role at the current company?
Brian Phelps's current role is SVP, Group Account Director.
What is Brian Phelps's email address?
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What is Brian Phelps's direct phone number?
Brian Phelps's direct phone number is +158655*****
What schools did Brian Phelps attend?
Brian Phelps attended Oakland University, Oakland University, Oakland University, Oakland University.
What are some of Brian Phelps's interests?
Brian Phelps has interest in Football, Jet Skiing, Exercise, Home Improvement, Reading, Sports, Hockey, Account Management, Home Decoration, Cooking.
What skills is Brian Phelps known for?
Brian Phelps has skills like Marketing, Online Advertising, Integrated Marketing, Digital Strategy, Online Marketing, Advertising, Crm, Sem, Strategy, Analytics, Account Management, Public Relations.
Who are Brian Phelps's colleagues?
Brian Phelps's colleagues are Kara Andrew, Sarah Bergmooser, Megan Sek, Tara M. Santoro, Madeline Howd, Gregory Capozzi, Shayna Sweeney.
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