Brian Phelps

Brian Phelps Email and Phone Number

SVP, Group Account Director @ GroupeConnect
Detroit, MI, US
Brian Phelps's Location
Detroit Metropolitan Area, United States, United States
About Brian Phelps

Marketing Leader. Problem Solver. Team Coach. With over 20 years of experience, I bring a truly unique background in leading iconic and diverse brands. From Harley Davidson, Chevy, and Cadillac to Expedia, NY Tourism, Dow, Ghirardelli, and Kaiser Permanente. During this time, I've held leadership roles within account management, new business development, digital strategy, and operations. Throughout my career, I've cultivated unbreakable relationships, driven business growth through innovative initiatives and organic strategies, and delivered award-winning campaigns that consistently surpassed objectives and earned industry accolades and awards. I have a proven track record of launching cutting-edge technologies such as AI and dynamic online advertising, along with creating immersive digital experiences that redefine product engagement and operational efficiencies. In the past five years on Cadillac, I've played a key role in managing a team of 75 people, contributing significantly to the strategic evolution of this iconic brand. This includes creating their positioning, tagline and visual identity, launching their entire EV portfolio with a high-profile Super Bowl debut, and pioneering real-time, agile solutions like our content maker initiative. Embracing technology, I've help spearhead AI-driven social content creation, developed digital vehicle immersion experiences, and curated a dynamic social media presence in racing. My Strengths:  * 20+ years of leadership experience* Developing strong, integrated creative campaigns * Building strong client, partner and internal relationships * Operations mindset* Team building

Brian Phelps's Current Company Details
GroupeConnect

Groupeconnect

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SVP, Group Account Director
Detroit, MI, US
Employees:
149
Brian Phelps Work Experience Details
  • Groupeconnect
    Svp, Group Account Director
    Groupeconnect
    Detroit, Mi, Us
  • Leo Burnett
    Svp, Group Account Director
    Leo Burnett Aug 2019 - Present
    Chicago, Illinois, Us
    • Support leading Cadillac, one of the agency’s largest accounts, with a team of 75+ employees and eight client partners. • Lead operational aspects of the account, including processes, technologies, tools, budgets and resource management initiatives.• Key member of the leadership team that oversees strategic vision and analytic results for the brand. • Spearhead the development of 360 integrated content campaigns for cultural events including the 2021 Super Bowl and Oscars with celebrity talent and multimillion dollar productions and plans. • Lead agency collaboration on behalf of the brand with key partners which include Carat, MRM, Jack Morton, MSL, Epsilon and SpikeDDB.• Key member in creating the brand’s new strategic brand platform, Be Iconic, and overseeing the implementation throughout all Cadillac communications. • Developed strategic vision for social (including paid and owned channels) and oversee the development of all social content across numerous social platforms. • Lead numerous integrated content productions that include motion and still assets for cross-channel usage. • Actively involved in cultural programs for the agency.
  • Leo Burnett
    Svp, Group Account Director
    Leo Burnett 2019 - Present
    Chicago, Illinois, Us
    • A part of the Leo Burnett Cadillac leadership team with 75+ team members• Lead the account team, comprised of 10 members.• Oversee brand, digital, content and social paid and owned initiatives.• Spearhead the development of 360 integrated content campaigns for cultural events including the 2021 Super Bowl and Oscars.
  • Campbell Ewald
    Managing Director And Chief Operations Officer
    Campbell Ewald 2016 - 2018
    Detroit, Mi, Us
    • Led the agency’s largest office, comprised of OnStar, Chevy New Roads, Valero, Travelocity, Mutual of Omaha, Alliance for Lifetime Income, Meritage Homes, Carrier, MotorCity Casino Hotel, CarFax, and award-winning pro bono National Fatherhood accounts.
  • Campbell Ewald
    Director, Business Development
    Campbell Ewald 2015 - 2016
    Detroit, Mi, Us
    • Secured business wins that resulted significant agency growth, including Harley-Davidson global business, Travelocity, Covered California, Empire State Development, Country Inn & Suites, Henry Ford Health System, Valero, Chevy New Roads, and CarFax.
  • Campbell Ewald
    Account Management
    Campbell Ewald 1999 - 2015
    Detroit, Mi, Us
  • Anheuser-Busch
    Petitpren Inc. Sales Representative
    Anheuser-Busch 1997 - 1999
    St. Louis, Mo, Us

Brian Phelps Skills

Marketing Online Advertising Integrated Marketing Digital Strategy Online Marketing Advertising Crm Sem Strategy Analytics Account Management Public Relations Customer Insight New Media Leadership New Business Development Strategic Planning Mobile Devices Digital Marketing Event Planning Sales Direct Marketing Digital Media Website Development Mobile Marketing Agency Leadership Client Services Operations Management Interactive Marketing Brand Development Social Media Marketing Strategy Brand Management Process Management Budget Management Business Strategy Management Consulting Content Marketing Content Strategy Web Analytics P&l Management Thought Leadership Talent Management Coaching Customer Engagement Relationship Building Team Management Team Leadership Client Relations Client Development Executive Management Organizational Leadership Executive Leadership Diversity And Inclusion Building Effective Relationships Coaching And Mentoring Digital Transformation Integrated Multi Channel Marketing Marketing Analytics Drive Results Business Consulting Creative Agency Internal And External Communications Record Of Success Production Processes Organizational Culture Campaign Development Brand Strategy Digital Outdoor Advertising

Brian Phelps Education Details

  • Oakland University
    Oakland University
    Marketing
  • Oakland University
    Oakland University
    Marketing
  • Oakland University
    Oakland University
    Marketing
  • Oakland University
    Oakland University
    Marketing

Frequently Asked Questions about Brian Phelps

What company does Brian Phelps work for?

Brian Phelps works for Groupeconnect

What is Brian Phelps's role at the current company?

Brian Phelps's current role is SVP, Group Account Director.

What is Brian Phelps's email address?

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What is Brian Phelps's direct phone number?

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What schools did Brian Phelps attend?

Brian Phelps attended Oakland University, Oakland University, Oakland University, Oakland University.

What are some of Brian Phelps's interests?

Brian Phelps has interest in Football, Jet Skiing, Exercise, Home Improvement, Reading, Sports, Hockey, Account Management, Home Decoration, Cooking.

What skills is Brian Phelps known for?

Brian Phelps has skills like Marketing, Online Advertising, Integrated Marketing, Digital Strategy, Online Marketing, Advertising, Crm, Sem, Strategy, Analytics, Account Management, Public Relations.

Who are Brian Phelps's colleagues?

Brian Phelps's colleagues are Kara Andrew, Sarah Bergmooser, Megan Sek, Tara M. Santoro, Madeline Howd, Gregory Capozzi, Shayna Sweeney.

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