Utilizing online social intelligence and traditional quantitative research to provide complete and actionable results for brands.Develop and implement social listening + learning framework to monitor consumer insights and to measure the impact of earned media generated from social campaigns. Identify traditional and non-traditional opportunities for customer acquisition + retention.Created the social media department within the organizationHired, trained and managed a team of social media strategistsI am currently interested in working with startup or late stage companies create comprehensive in-house social strategy, leveraging social CRM to support brand initiatives and drive acquisition efforts.Responsible for social media strategy, digital advertising and content integration partnerships, and an integral methodologist to measurement + analytics.

Developed, trained and managed social media team on the execution of social media tactics for clientsResponsible for selecting the most appropriate media methodology and techniques for client campaigns across various verticals including: Automotive, Travel, Technology, Telecommunications, CPG, Entertainment (TV & Film), Music and RetailTrained, integrated and counseled clients on the implementation of social media technologies into their business unitsDeveloped proposals in tandem with VPs for pitch meetings & sales presentationsDesigned qualitative and quantitative research plans, conducted Brand Monitoring & Reputation reports, sentiment analysis and general reporting for clientsCollaborated with Project account managers and digital PR agencies to oversee fieldwork initiatives & course correction if needed, in various social media mediumsManaged vendor relationships both for social media tools and research partnersResponsible for setup and ongoing maintenance of company blog, including: writing, editing & distributionResponsible for on-going brand reputation and crisis management for social networking accountsManaged response and other social brand messaging & positioning for multiple clientsDeveloped and maintained relationships with key “mommy” bloggers, journalists and influencers through various social media platforms as well as through traditional methods.

Responsible for overseeing the QTS program with Toyota and the DSS program with Mitsubishi. Project management responsibilities including - setting agenda, liasing with various departments, troubleshooting, web metrics/analytics, SEO, A/B testing etc.

Market research, consumer panel building, social media marketing, web site traffic growth, and project management.

Responsible for the design, implementation, and analysis for all research projects for the business. Research, create and supervise relationships with research vendors for various projects.

Rotated throughout all of the divisions of Honda, including manufacturing, learning about the company and business process.