Pinaki Banerjee Email & Phone Number

Brighton, Gb

The City Of Brighton And Hove, England, United Kingdom

Working on an exciting project which hopefully transforms the way businesses look at omnichannel!

Brighton And Hove, England, United Kingdom

Learning new skills:- Languages: Stata and Python - Advanced marketing analytics - Design thinking and innovation- Strategic marketing - Omnichannel marketing- Marketing automation

Bangalore Urban, Karnataka, India

- Led project management function for EMEA market with a brand portfolio that included Novo Nordisk, LEGO®, Duracell and Pernod Ricard.- Front-ended client relationships. Worked intensively with trade and strategy teams of key clientele like Novo Nordisk, Pernod Ricard, and LEGO.- Conceptualised and launched marketing campaigns for marquee IPs like LEGO Star Wars.- Synergized creative origination and sourcing functions for end-to-end global delivery of localised brand assets, accounting for nearly 50% revenue growth Y-o-Y.- Pioneered and established a bespoke workflow management system that provided real-time performance tracking and key account reporting, augmenting delivery efficiencies by 50%.

Bengaluru, Karnataka, India

Bengaluru Area, India

- Built and nurtured a high performance 14-member team for strategy and design of key accounts.- Crafted iconic Durables and FMCG brands like TTK Prestige and ITC Sunbean.- Led C-suite communication and negotiations for all account activities.- Clocked 2.5x organic revenue growth over 3 fiscals.- Collaborated with creative, planning and media teams to pitch, win, and successfully onboard new Education and B2B sector accounts like GITAM University and Gem Paints.- Developed brand identity for ITC Sunbean and repositioned GITAM University to capture the hearts of its alumni through #GITAMConnected engagement platform.

Bangalore

- Led the communication efforts of TTK Prestige, ITC Sunbean and Cycle Pure Agarbathies.

Bangalore

- Refreshed and relaunched ITC Infotech website www.itcinfotech.com.- Liaised and led negotiations with C-suite personnel on behalf of the company.- Developed a bespoke BI framework for decision-making and agile content management.- Planned and instituted a content development approach that was adopted for other websites.

Bengaluru Area, India

- Rebranded and relaunched Quikr.com successfully, augmenting recall by 76%.- Mined consumer insights through first-person qualitative research, which inspired the creative team to craft the repositioned tagline ‘it’s easy to change’ for Quikr.com.- Refreshed narrative for Britannia’s iconic brand Good Day through a disruptive and engaging take that went viral over the sporting season.- Positioned and liaised with one of the biggest female celebrities to launch Chunkies.

Bengaluru Area, India

- Set up the regional chapter and onboarded key accounts like Firstscry.com and Jubilant Retail.- Collaborated with a 9-member technical team to strategize, plan, design, and execute integrated marketing campaigns for key e-commerce accounts.

Kolkata Area, India

- Expanded global accounts of Exide batteries. Crafted and launched SF Sonic batteries.- Stabilised and consolidated end-to-end communication campaign planning and delivery.- Piloted and integrated CRM customer loyalty module for Exide.- Revamping brands like Konark Cement - from packaging to managing trade loyalty.- Supervised New Brand architecture and its execution for revamped brand SF Sonic

Kolkata Area, India

- Managed marketing activities and campaign development for regional circles of Vodafone.- Planned and executed 5 regional marketing campaigns for festive and shopping season.- Part of the core team responsible for nationwide Vodafone 3G launch and brand development.

Indore Area, India

- Operational and regulatory functions for SMS, WAP, USSD and IVR based marketing communication.- Responsible for up-selling and quality check of mobile based promotions.

Mumbai Area, India

- Roaming and the Enterprise Business (Messaging and Mobile Applications) for Western region- Best Innovative Business Idea Award, 2007- Cracked Fortune 500 client accounts like Reliance Industries Ltd. (mobility CRM and SFA solution) and State Bank of India (mobile banking on USSD platform).

Mumbai Area, India

- Headed 5 member team to for Media Analytics cell of OMS Ltd. (presently Mudra MAX)- Providing strategic business insights and analysis of Media strategies- Developed proprietary automated online tool for campaign scheduling and performance analysis called 'GyanNext'

Kolkata Area, India

Research executive working on BVS study for ITC Corp.

Msc Strategic Marketing, Business Administration And Management, General

Pgpcm, Marketing Research

Activities and Societies: Theater Team

B. Sc. Econ. (Hons.), Economics, Statistics, Mathematics