Working on an exciting project which hopefully transforms the way businesses look at omnichannel!

Learning new skills:- Languages: Stata and Python - Advanced marketing analytics - Design thinking and innovation- Strategic marketing - Omnichannel marketing- Marketing automation

- Led project management function for EMEA market with a brand portfolio that included Novo Nordisk, LEGO®, Duracell and Pernod Ricard.- Front-ended client relationships. Worked intensively with trade and strategy teams of key clientele like Novo Nordisk, Pernod Ricard, and LEGO.- Conceptualised and launched marketing campaigns for marquee IPs like LEGO Star Wars.- Synergized creative origination and sourcing functions for end-to-end global delivery of localised brand assets, accounting for nearly 50% revenue growth Y-o-Y.- Pioneered and established a bespoke workflow management system that provided real-time performance tracking and key account reporting, augmenting delivery efficiencies by 50%.

- Built and nurtured a high performance 14-member team for strategy and design of key accounts.- Crafted iconic Durables and FMCG brands like TTK Prestige and ITC Sunbean.- Led C-suite communication and negotiations for all account activities.- Clocked 2.5x organic revenue growth over 3 fiscals.- Collaborated with creative, planning and media teams to pitch, win, and successfully onboard new Education and B2B sector accounts like GITAM University and Gem Paints.- Developed brand identity for ITC Sunbean and repositioned GITAM University to capture the hearts of its alumni through #GITAMConnected engagement platform.

- Led the communication efforts of TTK Prestige, ITC Sunbean and Cycle Pure Agarbathies.

- Refreshed and relaunched ITC Infotech website www.itcinfotech.com.- Liaised and led negotiations with C-suite personnel on behalf of the company.- Developed a bespoke BI framework for decision-making and agile content management.- Planned and instituted a content development approach that was adopted for other websites.

- Rebranded and relaunched Quikr.com successfully, augmenting recall by 76%.- Mined consumer insights through first-person qualitative research, which inspired the creative team to craft the repositioned tagline ‘it’s easy to change’ for Quikr.com.- Refreshed narrative for Britannia’s iconic brand Good Day through a disruptive and engaging take that went viral over the sporting season.- Positioned and liaised with one of the biggest female celebrities to launch Chunkies.

- Set up the regional chapter and onboarded key accounts like Firstscry.com and Jubilant Retail.- Collaborated with a 9-member technical team to strategize, plan, design, and execute integrated marketing campaigns for key e-commerce accounts.

- Expanded global accounts of Exide batteries. Crafted and launched SF Sonic batteries.- Stabilised and consolidated end-to-end communication campaign planning and delivery.- Piloted and integrated CRM customer loyalty module for Exide.- Revamping brands like Konark Cement - from packaging to managing trade loyalty.- Supervised New Brand architecture and its execution for revamped brand SF Sonic

- Managed marketing activities and campaign development for regional circles of Vodafone.- Planned and executed 5 regional marketing campaigns for festive and shopping season.- Part of the core team responsible for nationwide Vodafone 3G launch and brand development.

- Operational and regulatory functions for SMS, WAP, USSD and IVR based marketing communication.- Responsible for up-selling and quality check of mobile based promotions.

- Roaming and the Enterprise Business (Messaging and Mobile Applications) for Western region- Best Innovative Business Idea Award, 2007- Cracked Fortune 500 client accounts like Reliance Industries Ltd. (mobility CRM and SFA solution) and State Bank of India (mobile banking on USSD platform).

- Headed 5 member team to for Media Analytics cell of OMS Ltd. (presently Mudra MAX)- Providing strategic business insights and analysis of Media strategies- Developed proprietary automated online tool for campaign scheduling and performance analysis called 'GyanNext'

Research executive working on BVS study for ITC Corp.