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Audience Builder. Content Strategist. SEO Specialist. Natural Team Leader. Experienced in audience growth & diversification; digital content marketing; multi-platform media production; strategic partnerships; client & campaign management.
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Assistant Managing Editor, BetqlAudacy, Inc. Sep 2021 - May 2024Remote* Managed editorial team for BetQL, a premium sports-betting analytics platform. * Led content strategy to drive BetQL subscriptions and sportsbook affiliate conversions. * Wrote, edited and promoted sports-betting articles with a focus on driving signups and increasing user retention. * Collaborated with internal teams to execute marketing campaigns with a focus on driving BetQL subscriptions and affiliate clicks. * Cultivated and managed content partnerships and business relationships to expand BetQL’s audience, improve SEO and generate revenue. -
Content DirectorRed Ventures Dec 2019 - Jul 2020Charlotte, North Carolina Area* Led content strategy to drive conversions for Red Ventures' $100M+ portfolio of credit card websites, CreditCards.com and Bankrate Credit Cards. * Managed 20-member editorial team across multiple properties in addition to a broad freelance network of personal finance experts. * Collaborated with SEO specialists to target high-value keywords in our content, funneling high-intent users into our credit card marketplace. * Launched female-focused personal finance sub-brand, To Her Credit, under the CreditCards.com banner. -
Senior Manager, Strategic Publishing PartnershipsDazn Oct 2018 - Nov 2019Charlotte, North Carolina Area* Grew DAZN’s North American audience by leveraging our own digital properties and strategic partnerships to drive awareness of, consideration for and subscriptions to the world’s first dedicated live-sports streaming service. * Cultivated, managed and optimized key strategic partnerships to find DAZN's target audience. * Collaborated with internal/external editorial teams to execute marketing campaigns with a focus on driving DAZN subscriptions and revenue. * Identified audience growth opportunities and fine-tuned content strategy with a focus on data-driven decision-making. -
Deputy Editor, Content Strategy & SeoSporting News (Perform Media) Nov 2016 - Oct 2018Charlotte, North Carolina Area* Managed U.S. sports editors/writers and distributed targeted content to SN’s international editions. * Developed and implemented creative content strategies using analytics to drive audience growth and meet traffic KPIs for SN.* Oversaw SN’s Contributor Network to increase coverage and reach traffic goals while staying within a monthly budget. * Collaborated with product team to improve quality of SN content and drive a positive user experience across all platforms. * Tracked digital media trends for search engines, social platforms, video and UX/UI to help inform strategies for audience growth, engagement and retention.
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Marketing Content ManagerSporting News Mar 2016 - Nov 2016* Ideated, created and delivered engaging, multimedia branded content supported by organic and paid social media campaigns for SN’s commercial partners. * Managed and assisted the editorial, video, graphic design, and social media teams to ensure brand alignment and proper execution of marketing campaigns. * Developed targeted marketing strategies for distributing custom content to consumers on-site and off-platform to drive impressions and meet client goals.
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Director, Fantasy Sports OperationsSporting News Mar 2015 - Feb 2016* Led successful transition of SN’s fantasy sports content from premium product to ad-supported model that refocused on high-volume traffic. * Cultivated and managed content partnerships and business relationships to drive traffic, generate revenue and acquire user data for SN. * Expanded SN Fantasy’s studio video offerings to increase brand awareness, drive engagement and attract commercial opportunities.
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Editor, Fantasy SportsSporting News Sep 2007 - Mar 2015Charlotte, North Carolina Area* Wrote and edited fantasy football and baseball content for Sporting News' premium subscription service, Fantasy Source. * Edited and promoted sports betting articles and videos for gambling-focused sub-brand, The Linemakers on Sporting News.* Lead editor on Sporting News' award-winning Fantasy Source football and baseball preview magazines. * FSWA awards finalist for Best Football Writer (2015) and Best Baseball Series (2014).
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Staff Writer, Sportsbusiness DailySports Business Journal / Daily Feb 2005 - Sep 2007Charlotte, North Carolina Area -
2001 Mlb Draft PickLos Angeles Angels 2001 - 2002
Brad Pinkerton Skills
Brad Pinkerton Education Details
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Communication, Journalism, And Related Programs
Frequently Asked Questions about Brad Pinkerton
What is Brad Pinkerton's role at the current company?
Brad Pinkerton's current role is Digital media expert.
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What schools did Brad Pinkerton attend?
Brad Pinkerton attended Elon University.
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Brad Pinkerton has skills like Sports, Editing, Journalism, Publications, Sports Writing, Creative Writing, Copy Editing, Ap Style, Social Media, Digital Media, Content Strategy, Storytelling.
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