Brian Irwin

Brian Irwin Email and Phone Number

Marketing Leader Growing Brands and Businesses @ Adtalem Global Education
Brian Irwin's Location
Chicago, Illinois, United States, United States
Brian Irwin's Contact Details

Brian Irwin personal email

n/a
About Brian Irwin

A growth-oriented marketing executive who has built and led high-performing teams and designed and implemented sales and brand-driving marketing programs for both established (McDonald’s) and high growth companies (Home Chef, Beyond Meat). Led new product innovation. Led key partnerships and collaborations across industry-leading brands.

Brian Irwin's Current Company Details
Adtalem Global Education

Adtalem Global Education

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Marketing Leader Growing Brands and Businesses
Brian Irwin Work Experience Details
  • Adtalem Global Education
    Vp Marketing
    Adtalem Global Education Jun 2022 - Present
    Chicago, Illinois, Us
    View
  • Beyond Meat
    Vp, Global Partnerships Marketing
    Beyond Meat Feb 2021 - Oct 2021
    El Segundo , California , Us
    • Led 45 person marketing team• Responsible for US retail and foodservice marketing and global field marketing• Partnered with top global QSRs (e.g. McDonald’s, Starbucks, Pizza Hut) on co-branded marketing campaigns
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  • Beyond Meat
    Vice President, Food Service Marketing
    Beyond Meat Sep 2020 - Feb 2021
    El Segundo , California , Us
    • Directed marketing collaborations with top U.S. QSRs (e.g. Dunkin’, Carl’s Jr., Del Taco)• Responsible for strategic marketing plan and sales enablement tools for foodservice channel
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  • Home Chef
    Vice President Brand Marketing
    Home Chef Jan 2020 - Sep 2020
    Chicago, Illinois, Us
    • Led 20-person marketing team/in-house agency • Responsible for brand, creative, shopper, PR and social • Directed e-commerce pricing workstream
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  • Home Chef
    Vp, Retail
    Home Chef Jan 2019 - Dec 2019
    Chicago, Illinois, Us
    • Launched Home Chef’s retail business in Kroger stores nationally• Owned P&L for Retail business unit • Launched new products, including Oven-Ready meal kits and Heat & Eat meals
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  • Home Chef
    Vice President Brand Marketing
    Home Chef Jun 2018 - Jan 2019
    Chicago, Illinois, Us
    • Responsible for all Home Chef’s marketing campaigns• Scaled the brand marketing and creative team to 12-person department that served as Home Chef’s in-house agency
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  • Home Chef
    Senior Director, Brand Marketing
    Home Chef Mar 2017 - Jun 2018
    Chicago, Illinois, Us
    • First head of Brand Marketing at Home Chef• Led the consumer insights work and built Home Chef’s brand strategy and plan
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  • Mcdonald'S
    Director Of Brand Marketing
    Mcdonald'S Jan 2015 - Dec 2016
    Chicago, Illinois, Us
    • Owned marketing for McDonald’s Value Menu and established McPick 2, a new national value brand• Launched McDonald’s first mobile app• Partnered with Coca-Cola on a national beverage promotion with James Corden
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  • Mcdonald'S
    Marketing Director (Family Business/Brand Trust)
    Mcdonald'S Oct 2012 - Jan 2015
    Chicago, Illinois, Us
    • Marketing lead on national food quality campaign, “Our Food Your Questions”• Responsible for marketing to moms and growing the Happy Meal business
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  • Mcdonald'S
    Marketing Director (Menu Innovation Team)
    Mcdonald'S Nov 2011 - Oct 2012
    Chicago, Illinois, Us
    • Led product development for breakfast category and Happy Meal business
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  • Mcdonald'S
    Marketing Manager (Menu Management)
    Mcdonald'S Feb 2009 - Dec 2011
    Chicago, Illinois, Us
    • Managed product innovation for chicken line, including sandwiches and chicken tenders
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  • Mcdonald'S
    Global Marketing Manager
    Mcdonald'S Jul 2006 - Jan 2009
    Chicago, Illinois, Us
    • Managed the development and launch of the first global digital experiences for Happy Meal programs aligned with promotions for properties such as Shrek, Madagascar, Kung Fu Panda and more.
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  • Ibm Global Services: Global Strategy Group
    Internal Consultant
    Ibm Global Services: Global Strategy Group Feb 2003 - Jun 2004
    Armonk, New York, Ny, Us
    • Developed recommendations for new org structure for IBM Global Services (IGS)
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  • Ibm Global Services: Global Strategy Group
    Strategy Consultant
    Ibm Global Services: Global Strategy Group Apr 2001 - Feb 2003
    Armonk, New York, Ny, Us
    • Analyzed the media and telecom sector and authored industry studies
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  • Mainspring
    Senior Analyst
    Mainspring 2000 - 2001
    Xxxx, Xx, Us
    • Performed customer segmentation and competitive analysis for financial service firms
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  • Harvard Business School
    Research Associate
    Harvard Business School Jun 1998 - Jun 2000
    Boston, Ma, Us
    • Wrote case studies and teaching notes for an MBA course on emerging marketing economies
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Brian Irwin Skills

Marketing Brand Management Strategic Planning Management Customer Insight Competitive Analysis Marketing Strategy Marketing Management Segmentation Business Strategy Analytics Strategy Business Development Market Research Digital Marketing Integrated Marketing Mobile Marketing Social Media Advertising Consumer Marketing Talent Management Recruiting People Management Business Case Development Creative Briefs Creative Market Planning And Execution Leadership Brand Development International Marketing Social Media Marketing Program Development Product Development Cross Functional Team Leadership

Brian Irwin Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Media Management
  • Brandeis University
    Brandeis University
    Economics
  • Framingham High School
    Framingham High School

Frequently Asked Questions about Brian Irwin

What company does Brian Irwin work for?

Brian Irwin works for Adtalem Global Education

What is Brian Irwin's role at the current company?

Brian Irwin's current role is Marketing Leader Growing Brands and Businesses.

What is Brian Irwin's email address?

Brian Irwin's email address is br****@****mcd.com

What is Brian Irwin's direct phone number?

Brian Irwin's direct phone number is +150861*****

What schools did Brian Irwin attend?

Brian Irwin attended Northwestern University - Kellogg School Of Management, Brandeis University, Framingham High School.

What skills is Brian Irwin known for?

Brian Irwin has skills like Marketing, Brand Management, Strategic Planning, Management, Customer Insight, Competitive Analysis, Marketing Strategy, Marketing Management, Segmentation, Business Strategy, Analytics, Strategy.

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