Brian Linder Email & Phone Number

Boston, MA, US

Burlington, MA, US

• Dyax was acquired by Shire in January 2016. Reported directly to the Chief Commercial Officer (CCO) and serve on the five member senior Commercial Leadership Team. Promoted into this role to be a key contributor to the.
• Serve as a member of the DX-2930 core launch team and leader of several launch sub-teams and work streams with the objective of launching the product immediately following expected approval in mid-2017
• Manage a 3 person team consisting of two Directors and a senior analyst.
• Motivate, coach and develop direct reports through goal setting, clear expectations, empowerment to lead and continuous constructive feedback
• Key functions under my direction are primary market research (qual and quant), secondary research, competitive intelligence, forecasting, sales reporting, incentive compensation, targeting/cycle plans and CRM roadmap
• Implemented a data warehouse/analytical data mart solution to better automate and provide real-time access to data and reporting

Burlington, MA, US

• Reported to the Head of Marketing and was brought on to the team to identify opportunities to maximize KALBITOR revenue after nearly five years on the market in a highly competitive environment. Strategies and tactics.
• Launched a new pediatric label granted by FDA approving KALBITOR use down to age 12 from 16 in March 2014
• Repositioned KALBITOR to focus on more severe patients who would benefit from HCP administration over self-admin. Allowed for more targeted messaging to better identify ideal KALBITOR patients for HCPs driving.
• Designed and launched an inside sales program to significantly expand reach and share of voice with target physicians. The inside sales team identified new physicians with patients, consistently delivered KALBITOR.
• Implemented cycle plans and approved email platforms in Veeva (Salesforce.com) to allow regional business managers and inside sales partners to better focus on target physicians and compliantly deliver approved.
• Managed and chaired a field input team resulting in greater collaboration and trust between marketing and field-based teams

Burlington, MA, US

• Responsible for the strategic direction and management of the market research and competitive intelligence programs with a focus on the development of actionable insights in support of fact-based decision making. Also.
• Managed the market research and competitive intelligence strategy, budgets and vendors
• Completed market research projects in support of several marketing initiatives
• Planned and participated in physician and payer advisory boards
• Completed a development assignment in Alliance Management (Mar-Dec 2013). Managed global alliance partnerships in Japan, LATAM, China, Hong Kong, Turkey and UAE
• Served as a member of the joint steering committee between Dyax and partner counterparts, ensuring agreement on timelines and activities to drive regulatory approval and drug availability in target countries

Burlington, MA, US

• Reported to the Head (Sr. Director) of Commercial Analytics. Primarily responsible for management and execution of market research and competitive intelligence projects and activities in support of the launch and.
• Commercial lead for the implementation and launch of the Veeva (Salesforce.com) CRM platform. Key activities included requirements gathering, design reviews, system testing and end-user training
• Managed market research and competitive intelligence budgets and vendors
• Executed and managed all aspects of market research projects (qual and quant) including; study design, drafting screeners and discussion guides, stimuli creation, recruiting strategies and insight generation
• Managed a cross-functional project team to develop a blunting strategy 12 months in advance of a new competitive product entering the market
• Conducted several analytics projects including; revenue forecasting, salesforce sizing and alignment, customer targeting, salesforce effectiveness and situational analyses

• The PMI Mass Bay Chapter serves 2300 project management professionals in the greater Boston area. The chapter hosts dozens of events each year, including monthly chapter meetings, professional development workshops.
• Built and managed a Marketing Leadership team consisting of a Market Research Manager, Communications Director and Sponsor Sales Manager
• Responsible for strategic direction of all marketing and brand management activities including; Chapter image and messaging, positioning, membership retention/growth, and event promotion
• Managed promotion schedule and advertising budget to drive and increase membership and event attendance through direct mail/email, print ads and social media outlets
• Led a strategic team-building workshop to identify and launch the chapter’s first formal positioning and integrated brand strategy.
• Created social media groups (LinkedIn, Facebook, Twitter) and aligned with chapter website to drive event promotion/attendance, enhance membership experience and further establish brand image (“face of the chapter”)

• Labval is a firm providing consulting services to the regulated life science industries (pharmaceutical, biotech and medical device). As a founding partner, responsible for managing all business operations including.
• Founded and incorporated Labval; bringing in 2 business partners to expand core competencies and service line capabilities
• Served as the President and CEO from inception of the company
• Hired and managed 5 full-time employees across 3 regional offices (Boston, MA, New London, CT and San Diego, CA)
• Established strategic partnerships with two other firms providing complementary services, growing the company to over a million dollars (USD) in total revenue
• Responsible for all aspects of running a small company including cash flow management, accounting, payroll, receivables/payables, resource management, business development and sales

Downingtown, Pennsylvania, US

New York, New York, US

New York, New York, US

Dublin, County Dublin, IE

Mba, Organizational Change Management

Bs, Biomedical Sciences