Brian Powell Email and Phone Number
Brian Powell's Location
Dallas, Texas, United States, United States
Brian Powell's Contact Details
Brian Powell work email
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Brian Powell personal email
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Brian Powell phone numbers
About Brian Powell
Passionate | Strategic | Ideator | LeaderBrian is a passionate advocate of design thinking to unlock profit that’s more purposeful and purpose that’s more profitable. For over 25 years he’s directed multifaceted teams in a courageously collaborative approach to deliver business and marketing solutions for some of the world's most iconic brands and nonprofit organizations. From insights and innovation to consulting and creative, he’s honed his servant leadership style across ad agencies, design firms, digital marketing groups, and strategic consultancies with a consistent drive to do work that makes you feel something, do something, and say something. Brian serves as a marketing advisor to social enterprise startups; and a guest lecturer on marketing with meaning.For more visit https://brianpowell.marketing
Brian Powell's Current Company Details
Brian Powell Work Experience Details
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Managing PartnerMatchfire Oct 2010 - PresentSan Luis Obispo, Ca, UsMatchfire is a design + digital agency delivering solutions with impact.Whether you’re emerging or established, newly funded or non profit, we ignite deeper engagement to change attitudes and actions. We believe today’s most beloved brands are fueled by a sense of community, a smart story, and a focus on results. And that technology should enhance an experience, not replace it. Matchfire is a place with more speed and smarts than process and pretense. Where we work alongside you, not against you, and always have a point of view — because that’s what clients deserve.
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Collaborative PartnerInnate Motion Jan 2023 - PresentWe Are Everywhere , Global, OoInnate Motion was born from a passion to understand people and a desire to unlock more meaningful growth. We are a global strategic consultancy supporting organizations, teams and leaders in their quest for greater relevance and impact. Since 2006 and across more than 75 countries, our diverse, culturally sensitive team has combined psychology, sociology, marketing, and business tools to help companies accelerate change powered by empathy across three labs: 1. Insights Lab: Uncovering truths and trends through empathetic research that increases brand opportunities2. Brand Lab: Co-creating brand or company identity and narrative that positions for greater relevance3. Change Lab : Engaging stakeholders to face organizational challenges and accelerate transformation so they can be more future fit To learn more about our Business Humanizers and the work we do visit https://innatemotion.com/ -
CofounderPurposewerx Nov 2021 - Presentpurposewerx is a global collective of founder-led professional services and emerging technology companies that drive business and social impact at scale. We work with and for each other to deliver purpose-driven integrated solutions that generate transformative results. -
MemberConscious Capitalism Apr 2021 - PresentGlobal, UsConscious Capitalism is a way of thinking about capitalism and business that better reflects where we are in the human journey, the state of our world today, and the innate potential of business to make a positive impact on the world. Conscious businesses are galvanized by higher purposes that serve, align, and integrate the interests of all their major stakeholders. -
Strategic AdvisorKanarys™ Jun 2019 - Jun 2024Dallas, Texas, UsKanarys was acquired: https://bit.ly/41zOj9FStrategic Advisor to Kanarys on marketing and business development. Kanarys is a technology platform that fosters collaboration between companies and employees to improve Diversity, Equity, and Inclusion (DEI) in the workplace and bring about lasting change. We help companies get the specific data and insights they need to diagnose, prioritize, and optimize DEI efforts by facilitating transparency and providing a safe, anonymous way for employees to let their voices be heard. -
Managing DirectorTracylocke Oct 2008 - Oct 2010Irving, Texas, UsClient services leader on two key accounts best representing the agencies brand-to-retail offering with oversight of 30 + people and over $45 MM in billings: TXU Energy, a 125+ year brand with a strong community presence helping Texans save money and energy while investing heavily to become a more sustainable enterprise; and Texas Lottery, which generates $8 billion in annual sales and to-date has contributed $32 billion to state public education and $237 Million to veterans programs.• Responsible for overall team leadership, client contract, strategic planning, and operations • Grew each business 20% amidst most challenging economic climate in decades• Met CMO change by reimaging team with new scope, staff and operating model to solidify account• Re-established agency as lead general contractor with management oversight of 2 specialized agencies plus expanded scope into promotions and media• Instilled positive, motivating, & inspirational team environment through talent development approach of empowerment and accountability • Member of Dallas office leadership team steering the overall direction of agencyLaunched a cause marketing unit to consult with agency teams and work with clients: strategic insights and best practices, signature cause campaign creation, creative consulting and development, non-profit branding, corporate alliance development, fundraising and more.• Cause experience included work with 7-Eleven, YUM! Brands (Pizza Hut, Taco Bell, KFC), Clorox Company, Cargill, Nokia, Frito-Lay, Make-A-Wish Foundation, Livestrong, Rebuilding Together, Meals on Wheels, Feeding America and more -
Managing Director, Business DevelopmentTracylocke May 2007 - Oct 2008Irving, Texas, Us• Head of agency’s business development for the network of 6 offices• Built new business machine from ground-up from agency positioning, key materials, prospecting plan, PR, pitch process, and strategic alliances • Established TracyLocke’s successful Brand to Retail philosophy • Managed dedicated group and pitch teams for new and organic growth opportunities• Exceeded industry conversion rates: 90% RFP to Chemistry, 75% to Final Pitch and 50% Win• Generated over $14 million in incremental agency revenue in 1-1/2 years
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Lead Nokia Phones, Caesars Entertainment, Pizza Hut AccountsTracylocke Oct 2000 - May 2007Irving, Texas, UsNokia Mobile Phones, Group Account Director• Built new account with fee negotiations & team hiring• Provided strategic leadership & operational management of 20 person team• North America Agency of Record: brand stewardship, product launches, national promotions, customer marketing • Authored strategy for critical digital music platform • Chairman, interagency team of 5 agencies across disciplinesCaesars Entertainment, Group Account Director• Co-led operations & management of 50 person team, $60 MM billings• More than 3,000 annual projects across all media at 20 different locations • Directed National Promotions & Total Rewards Loyalty Groups• Interim VP Promotions for 6 months while Client on leave-of-absence• National Promotions averaged 13.9% YOY trip growth & 15.6% YOY revenue growth • Total Rewards brand re-positioned with CEO citing “best work ever done”• Brokered category's first-ever national partnerships including eBay, American Airlines, CokePizza Hut, Account Supervisor• Responsible for new product development: concept, naming, branding, communications, test market & national launch• Led company’s most successful launch ever• Member, multi-agency team that reversed year-long negative sales • Managed national retail channel including offers, sponsorships, promotions, in-store • Developed multi-tier menu approach for “better for you” trend• Developed new brand architecture & materials for national cause initiative “Book It!”Bombardier FlexJet, Account Supervisor• Managed Agency specialized unit for luxury brand • Stretched marketing dollars with in-trade celebrity spokespersons • Developed 1-1 marketing solutions to close multi-million dollar salesHarrah’s Entertainment, Account Supervisor• Helped reposition & relaunch Harrah’s Casinos national brand • Supervised national brand advertising campaign with property localization • Led Central & Western Divisions marketing teams
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CofounderFuel :: Idea Generation And Development Feb 1999 - Oct 2000Marketing consultancy and design firm providing idea generation and development to clients and agencies. Client categories included soft drinks, software, healthcare, telecommunications, and commercial construction. My role included company operations, business development plus client and project management. -
Senior Account ExecutiveThe Richards Group May 1996 - Feb 1999Dallas, Texas, UsSolid foundational experience at latitude – the Integrated Marketing division of The Richards Group. Dr Pepper, Canada Dry, Sunkist• Managed Dr Pepper national promotions including tie-ins with Big 12, SEC, Pac-10 College Sports Conferences, Disney/Pixar films, Country Music Awards, and FOX TV • Developed non-traditional campaigns to down-age brands such as Sunkist and Canada Dry• Launched the reformulated 7 UP brand• Concepted and executed Dr Pepper’s first ever online promotion • Executed account specific programs with regionalized variances of brand platformsBaylor Health Care System • Supervised traditional advertising for both brand system and individual service lines such as Women’s Health, Rehabilitation, Oncology, and Children’s Care • Developed new master brand Identity system to unify disparate business lines and locations• Oversaw integrated marketing campaigns for new hospital location openings Greyhound Lines • Developed consumer segmentation by ethnicity and lifestyle • Redesigned website with new brand identity and first-ever online purchasing functionality• Implemented new environmental design and POS system for terminals nationwide
Brian Powell Skills
Integrated Marketing
Advertising
Marketing
Digital Marketing
Social Media
Strategy
Brand Development
Creative Direction
Cause Marketing
Strategic Planning
Interactive Marketing
Entrepreneurship
Business Development
Marketing Communications
Mobile Marketing
Management
Public Relations
Account Management
Product Development
Promotions
Relationship Marketing
Shopper Marketing
New Business Development
Non Profit Marketing
Sports Marketing
Branding Development
New Product Ideation
Brian Powell Education Details
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The University Of Texas At AustinAdvertising
Frequently Asked Questions about Brian Powell
What company does Brian Powell work for?
Brian Powell works for Matchfire
What is Brian Powell's role at the current company?
Brian Powell's current role is Purpose driven marketing leader with an entrepreneurial spirit..
What is Brian Powell's email address?
Brian Powell's email address is br****@****ood.com
What is Brian Powell's direct phone number?
Brian Powell's direct phone number is +121476*****
What schools did Brian Powell attend?
Brian Powell attended The University Of Texas At Austin.
What skills is Brian Powell known for?
Brian Powell has skills like Integrated Marketing, Advertising, Marketing, Digital Marketing, Social Media, Strategy, Brand Development, Creative Direction, Cause Marketing, Strategic Planning, Interactive Marketing, Entrepreneurship.
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