Consulting role then CRO, then CEO. The #1 and fastest growing virtual coaching and mentorship platform for the sports market. SportTechie named Famer one of six finalists for Outstanding Technology in 2020 in all of pro and amateur sports. Famer was edged out by Whoop, another game-changing startup.

Moved from advisor to full time role to create and implement a plan to turn around sales and modernize the sales organization for sustained growth - technology, people, pricing and biz model. Video-based coaching tools for golf.Successfully reversed multi-year trend of declining new sales and high customer churn. Implemented new sales tech stack (CRM, subscription management software, sales reporting, quotes) to empower sales team, increase transparency and lay the groundwork to scale growth. Restructured sales org and comp plans to optimize skillsets and align incentives properly. Completed move from packaged software sales to a subscription (only) model. Developed lessons marketplace strategy.Led team to record new account sales.

Strategic advisor and consultant: business development, sales, product strategy, fundraising, and marketing for established and startup technology companies. Also creating and incubating in-house projects.Ten21.comCo-creatorTen21 is a mobile app that connects voice calls between social media contacts while keeping phone numbers private. A powerful and simple app built to take online conversations offline in a safe and fun way. Easiest way to create micro-podcasts.V1 SportsVP Sales & SupportWorld's most widely used golf video instruction/learning technology for teaching pros and golfers. Moved from advisor to full time role to stabilize sales and implement growth strategy, leading to record sales and scalable infrastructure. See below.Pixellot.tvSales & Business DevelopmentFirst head of sales and business development in the US during launch phase, growing from a handful of test systems to over 500 paid and installed production systems nationwide serving the high school and amateur sports market. Auto-production of amateur sports using computer vision and artificial intelligence.Advanced auto-production algorithms track the flow of play with zoom and pan, identify highlights, create replays and insert advertisements with no human intervention. FinishLineVideo.comPartnerCapture hours of race footage, upload to FinishLineVideo and our cutting edge technology creates custom video clips for each runner complete with onscreen graphics (name, finish time), sizzle shots, music and sponsor id. Sell videos to runners or give away sponsored videos for free.Noodle Education, Inc. (Noodle.com)Business Development & Advisory Board MemberFounded by John Katzman (2U.com, Princeton Review), Noodle was the TripAdvisor for education). Sales and marketing strategy and execution.

Led Business Development and Operations including the Sales, Support and Quality Assurance teams (35 people) for TakeLessons, a leading service provider marketplace. Scaled the sales and support groups through process improvements and implementation of new call center and online support technology. Ramped up sales per rep by 55% and support tickets closed per rep by 90% while providing consistently high user experience ratings. Member of senior management team actively involved in strategy for customer acquisition, marketing, product and business model changes. Sold and executed partnerships with national partners. Grew TakeLessons to the #2 spot of fastest growing tech company in San Diego in 2013, and #214 nationwide in the Deloitte Technology Fast 500.TakeLessons is a local services marketplace operating in over 3,000 cities nationwide. We provide business management and marketing software for teachers. Our easy-to-use scheduling, billing and marketing tools help teachers with administrative tasks so they can spend more time with students. The TakeLessons product suite is complemented by TakeLessons.com, the largest online service marketplace dedicated to matching students with pre-screened arts, sports and education instructors.We provide value to students (and parents of students) by taking all the guesswork, hassles and time out of finding and hiring the most qualified music teacher for them.The Business Development group partners with retailers, manufacturers, publishers, community organizations and corporations. The company has a strategic partnership with Best Buy and is the recommended service when you buy an instrument on Amazon.com. Our corporate music lessons wellness/discount partners include Google, Zappos, Pandora, Red Bull North America, Electronic Arts, Universal Music Group, and others.

Brought in pre-launch to lead new business development and strategy for Weplay.com, a joint venture startup created by Major League Baseball Advanced Media and Creative Artists Agency (CAA). Acquired by TeamSnap.Weplay is an online social utility that connects everyone involved in youth sports. Investors include FirstMark Capital, Deep Fork Advisors, Ron Conway, Peyton Manning, Derek Jeter and Lebron James.Designed and implemented integrated marketing campaigns with sports celebrities and national sports and community organizations. Landed the significant industry partnerships pre- and post-launch that gave Weplay its grassroots reach, traction and authenticity. Sold to TeamSnap.

Early leader at venture backed startup that pioneered online registration and was one of the first online marketplaces, bringing together event organizers and consumers through a combination of SaaS tools and highly-trafficked digital media properties. Led sales and sales management, then business development and M&A, helping to drive revenue from ~$1MM to $250MM+.Responsible for corporate strategy and business development for Active's marquee Sports division. Identified acquisition candidates, negotiated terms and performed due diligence leading to multiple acquisitions. Developed integration plans for acquired companies and products. Worked very closely with product development teams on product strategy. Established dominant market position through organic growth and roll-up success contributing to Active's (NYSE: ACTV) successful IPO and subsequent $1.05B PE sale.Sold and managed Major Accounts and developed partnerships with high profile national partners and sports governing bodies such as Little League Baseball, US Youth Soccer, Pop Warner Football. Consistently a leader and top performer in the sales organization companywide.Built and managed 12 person inside sales team.Sold enterprise software as a service (SaaS) technology solutions for: online registration, payment processing, membership management, content management systems (CMS), customer relationship management (CRM), email marketing, support services.

Sales, event management, and athlete representation at the world's largest and most influential sports marketing and management agency. Sold event implementation services, athlete and celebrity personal appearances, televised event sponsorships and athlete endorsements to c-level executives at Fortune 500 companies. Sold deals for PGA, LPGA, and Senior PGA Tour sponsorships as well as personal services deals for clients like Tiger Woods, Arnold Palmer, Mark O'Meara, Gary Player and dozens more.Tournament director for dozens of high profile corporate and charity golf and tennis tournaments and Pro Ams nationwide, from Pebble Beach to TPC Sawgrass. Profit and loss responsibility for events and national event series.