With two decades in the advertising industry, I'm a steadfast advocate of the creator economy, having identified a significant business gap: brands are missing out on tapping into the 645 million+ social media users in India, UAE, and Indonesia. With 51% of Gen Z and Millennials making influenced purchases, there's a massive untapped market waiting to be explored. Currently, steering CreatorTag SAAS, an all-in-one tool facilitating brand-creator collaborations through discovery, connecting, coupon generation and real-time campaign analysis on a unified dashboard. As the founder of Eleve Media, a leading influencer marketing solutions provider, we’ve been bridging the gap between brands and creators seamlessly, having offered our services to market giants, such as Amazon, HUL, P&G, VIACOM18, L.G., H.P., Pepsi, Airtel, Honda, Samsung, and Coca-Cola, among many others.