• Responsible for the Service Sales and Operations business for the full company porftolio in the Hospital and Ambulatory channels with main focus on Infusion Systems, Surgical instruments, Power Systems, electrosurgery,video laparoscopy and Dialysis.• Set up and creation of Service Sales portfolio, marketing and go to market strategies.• Full P&L 60MM management and set up of Services as a Business Unit • Field Services Delivery, Repair Center and Operations Strategy • Develop operational and financial growth initiatives, targets, cost control measures & process improvements.• Profitability turn around, revenue management and cost allocation corrections.• Operation of 126 people in total and Direct reports by 8 managers.

• Lead the Latin America Goldseal business unit which includes the Refurbished & Hybrid Equipments product lines of all Diagnostic Imaging/Ultrasound modalities (US$ 33M)and the Accessories and Supplies Business (US$ 7M).• Accountable to achieve the quarterly and yearly Product U$40MM P&L Operating Plan targets (Orders, Sales, Contribution Margin and Operating Margin for Latin America).• Direct management of Product Sales managers, Accessories and Asset recovery operations teams and indirect management of the Sales Regional Force to drive sales revenue locally for each country.• Provide input to and contribute to the formulation of the yearly business planning cycles for the Global Asset Recovery and Refurbished (Goldseal) Latin American Unit.• Manage Portfolio and Pricing Strategy for Refurbished equipment and parts, Accessories and Supplies product lines achieving 2x growth on sales and 3x growth on orders between 2015 and 2017 for refurbished equipment and 25% on Accessories Business.• Understand and analyze market dynamics and competition to drive Refurbished/Hybrid equipment sales/business opportunities and socket retention through asset recovery and trade in strategies to support new equipment sales, equipment supply for refurbishing and parts harvesting.

• Accountable to achieve the quarterly and yearly Product and Service U$200MM P&L Operating Plan targets (Orders, Sales, Contribution Margin and Operating Margin for Latin America).• Direct management of Service Prodcut Management LA team and indirect management of the Service Sales Regional Force to drive sales revenue locally for each region.• Provide input to and contribute to the formulation of the yearly business planning cycles for the Service Business Latin American Unit.• Manage Portfolio and Pricing Strategy for Service Contracts, Parts, Accessories and Supplies product lines.• Understand and analyze market dynamics and competition to develop business opportunities for the Service Sales Team. • Lead, educate, coach and direct the differentiation (position, value proposition and key messages) of product/solution/service acting as reference point to the Service Sales Team.• Integrate services offerings/solutions and go-to-market strategies with the targeted product team around New Product Introduction and via multi-generational service strategies.
• Identify, create and introduce new service offerings/features in partnership with other Services marketers and/or modalities to ensure differentiation and growth.

• Company Operations Start up in Brazil.• Development and execution of Market Intelligence and Strategy.• Business Case Development to support decision on Acquisition, Merge and Site Management agreements.• Lead Due Diligence team on M&A Processes.• Company Communication and Sales Operations plan and management.• Commercial and Research Strategic Partnerships Negotiation and Development.

· Ensure adequate prioritization and investment in reliability and servicefeatures in NPI programs.· Development and execution of a strong VCP program funnel; addressingcustomer and service delivery teams needs across the Region.· Develop operational and financial growth initiatives, targets, cost controlmeasures and process improvements.· Pricing and Product Service Contracts strategy for sales representatives.· Leads Zone Support and Application Engineers team and reviews servicereadiness for all products in all phases of the the products’ lifecycle.

· Managed local Project managers and Delivered 15 Cyclotron Projects out ofthe GE 20 installed/work in progress in Latin America.· Forecast Project Costs and Commercial reserves.· Assure Deal CM accuracy, Transfer Cycle and Revenue Recognition.· Coordinate Other Equipment Manufacturers and Factory shipment forecast.· GMP compliant design center consultancy.· Regulatory Consultants and Suppliers Contract Management.· Product and contract configuration management to drive project closure.

· Managed $15M Hospital das Clinicas full turnkey solution Cyclotron Project.· Led Engineering Project Contractors, Construction Company,Radiopharmacy and Radioprotection processes· Liaison between Customer and Service/Product team· Drove Consultants to successful Agency Regulatory inspections.· Led Pre Clinical Imaging New Product Introduction in Brazil and ProjectsImplementation in Brazil/Argentina/Uruguay.

· Managed Service Installation Human Resources allocations.· Responsible for tools logistics and installation supply chain.· Coordinated NPI (New Product Introduction) and NPS (Net Promoter Score).· Responsible for MR and XV accounts for PE/RN states.

· Service Engineer responsible for the MR/CT/XV Customer accounts for theRegion.· Recruited, Trained and developed the North Region Engineers team.· Expanded service department of PA/AP/AM states to include mass marketaccounts and foment new service and sales opportunities.

PETROBRAS and ANP Project for Selection of Recovery Methods of petroleum reservoirs