Providing strategic consultation for the Enterprise Data Governance and Data Management teams. Focused on serving Enterprise business and data teams to analyze data and provide analytical insights and decision support. Leveraging mathematical and statistical techniques to solve business objectives and drive improvements in adherence to processes to mitigate enterprise risk.• Spearheaded the development of new enterprise key risk indicators across multiple policy teams and built fully… Show more Providing strategic consultation for the Enterprise Data Governance and Data Management teams. Focused on serving Enterprise business and data teams to analyze data and provide analytical insights and decision support. Leveraging mathematical and statistical techniques to solve business objectives and drive improvements in adherence to processes to mitigate enterprise risk.• Spearheaded the development of new enterprise key risk indicators across multiple policy teams and built fully automated Enterprise reporting dashboards to ensure full regulatory compliance.• Analyzed Data Quality across the Enterprise and presented insights and recommendations to drive significant Data Quality testing improvement and coverage across the Enterprise.• Scoped and built a comprehensive dashboard for Member Communications to provide member adoption insights to help drive strategy shifts for alerts and notifications. Show less

Designed, built, and implemented new Qlik and Qlik Sense dashboards to analyze and drive strategy shifts in marketing spend, resulting in increased digital traffic, lead generation, and enrollments. Applied operations research and analytical techniques to build predictive data-driven solutions enhancing retention strategy; fueling strategic growth through improved retention.- Designed and forecasted annual enrollment plan leveraging data driven results and implementation of predictive… Show more Designed, built, and implemented new Qlik and Qlik Sense dashboards to analyze and drive strategy shifts in marketing spend, resulting in increased digital traffic, lead generation, and enrollments. Applied operations research and analytical techniques to build predictive data-driven solutions enhancing retention strategy; fueling strategic growth through improved retention.- Designed and forecasted annual enrollment plan leveraging data driven results and implementation of predictive analytics resulting in lower costs per lead and enrollments.- Leveraged Google Analytics and Sprinklr to build a comprehensive social and digital marketing database driving online strategy to improve enroll to show rates.- Experienced at providing executive team with marketing insights and data stories to drive strategy shifts in marketing and admissions; successfully shifting monthly enrollment trend.- Directed and implemented new reporting dashboards for the leadership team to enhance data visualization, standardize reports, and improve reporting accuracy. Show less

Four-month analytics assessment and data strategy contract. Analyzed donor segments using Blackbaud data elements and donation history to enhance business intelligence, analytics, reporting, and contact strategy to help drive strategic donation growth and upsell event traffic.- Scoped and designed strategy to implement new data appends and tracking capabilities to enable 360-degree customer profiles and increase donor membership and revenue.- Spear-headed new donor prospect profiling… Show more Four-month analytics assessment and data strategy contract. Analyzed donor segments using Blackbaud data elements and donation history to enhance business intelligence, analytics, reporting, and contact strategy to help drive strategic donation growth and upsell event traffic.- Scoped and designed strategy to implement new data appends and tracking capabilities to enable 360-degree customer profiles and increase donor membership and revenue.- Spear-headed new donor prospect profiling strategy to enhance door-to-door canvassing.- Conducted database audit in SQL Server successfully identifying data gaps, and syncing up reports and tables to improve business intelligence, accuracy, and reporting metrics. Show less

Directed the design, build, and implementation of a 250 million prospects and student marketing database to drive multi-channel integration and optimize marketing strategy, reporting, and results. Multi-channel experience includes internet, direct mail, email, search, microsite, mobile, phone, television, and radio.- Defined student personas, segmentation, and marketing strategy customized by program to maximize campaign budget dollars to drive increased leads, enrollments, and… Show more Directed the design, build, and implementation of a 250 million prospects and student marketing database to drive multi-channel integration and optimize marketing strategy, reporting, and results. Multi-channel experience includes internet, direct mail, email, search, microsite, mobile, phone, television, and radio.- Defined student personas, segmentation, and marketing strategy customized by program to maximize campaign budget dollars to drive increased leads, enrollments, and starts.- Built and implemented predictive models using KXEN and SPSS – successfully increasing response rates between 25 and 200 percent to increase conversion and lower the cost per lead.- Designed and rolled out new Tableau dashboards to enhance data visualization, standardize reporting, and provide real-time tracking and measurable KPIs for clients.- Implemented new campaign management software for multi-channel campaigns resulting in greater scalability, increased efficiencies, and improved response producing a lower cost per lead. Show less