Eliana Bracciaforte Email & Phone Number

Argentina

Victoria, San Fernando, Ar

Buenos Aires, City Of Buenos Aires, Ar

Co-founded Workana, the leading online work platform in Latin America. We have been transforming the way people work for over 10 years by connecting projects with independent talent wherever they are. We are the largest online project-based work platform in Latin America, and we also offer remote, long-term, and full-time opportunities. Every year, our platform hosts over a million projects, providing more than three hundred thousand freelancers the opportunity to generate income with us.In this role I was part of defining our strategy, adapting and growing our culture and accountable for our general wellbeing as a company. I was part of all of our fundraising efforts during my tenure, kept many of our investor relations and hired many of our key management roles. As co-founder I became our PR spokesperson talking about our beliefs, our business, freelancing and remote-first culture and how to lead digital teams. In the last 10 years I have taken part in multiple articles and interviews and became a public speaker participating in dozens of conferences like TEDx, Endeavor and other startup and diversity in business events.

Buenos Aires, City Of Buenos Aires, Ar

I was Workana’s COO during my entire tenure. I made sure everything ran smoothly, built teams that needed to be built and worked on getting from scrappiness to scale when business grew.Built the Customer Support, Policy, Fraud and Payments team, our first team to be one hundred percent remote, everyone hired from our platform as freelancers and then turned to FTEs. Also created our first Customer Success and Account Management teams before I went to create and lead our Sales division.The focus of my role was to build and scale teams. Also fix teams that needed help reformulating themselves.

Buenos Aires, City Of Buenos Aires, Ar

Built the team in charge of working with our community of developers. Workana has over 150k signups every month, 20k are IT professionals. Our team had to help them get through our process so we could understand their skills and who they were in order to find their next remote contract with US or LatAm clients. Our team was also in charge of handling potential positions for our developers and worked with our sales team to get them placed in job offers. This was Workana’s new main focus and we achieved our first customers, mainly in the US where we put most of our efforts.We worked with over 100k developers during the 18 months I led this team and curated over 5000 developers who were hire-ready by our customers.

Buenos Aires, City Of Buenos Aires, Ar

Our main business, the freelance platform, was starting to slow down it’s growth and we looked for ways to change this tendency. My focus was to improve our revenue per client and hire the CTO and CPO that would replace me.We raised revenue per client over 20% and hired the CTO & CPO that took over their respective teams. We also launched several new initiatives that resulted in new revenue streams in our current set of Talent oriented products.

Buenos Aires, City Of Buenos Aires, Ar

Spearheaded our efforts to bring in bigger companies to work with our platform. Hired and grew our team to over 20 people including our Country Manager in Brazil and a Head of Sales to replace me after two years of leading this effort.Grew our Sales division from scratch to over $1m dollars in revenue and 15% of our business. Brought in clients like Unilever, Innovid and Ambev who still remain some of our top customers.

Mountain View, Ca, Us

Hired and lead the Rich Media Services team for Latin America responsible for the execution of high level branding campaigns for top level customers. Grew the team from 2 to 6 people. Grew the managed business over 15 times since my beginnings at DoubleClick.

Mountain View, Ca, Us

Worked on DoubleClick managing campaigns for clients using our Rich Media Services for the Latin American Market.Executed on highly complex campaigns with constrained timelines coordinating as the middle man between the client, agency, our technical team and the site. Most campaigns were one day runs that need to be launched flawlessly to avoid issues that in most cases cannot be corrected later.Focused on Google Owned and Operated sites such as YouTube for Brazil, Argentina and México.

Mountain View, Ca, Us

Worked with top partners for the Latin America region that participate in the AdSense Advertising Network. Leading a team on the publisher side of business to further develop relationships with partners.Developed potential YouTube and Maps partners in Spanish Speaking Latin America. Closed several content deals with major TV networks.

Mountain View, Ca, Us

I worked as a policy specialist for the AdSense LatAm network. Worked also as a service Quality Assurance lead giving feedback to colleagues on their support. Before transitioning started working closely with top partners in LatAm.

I worked with top customers in the Buenos Aires Region and also handled relationships with the top-providers the company had.

I worked as a Producer for the first game ever published for a Nintendo Console in Latin America, Mazes of Fate. It is a Gameboy Advance Game. I worked fulltime and parttime for 6 months.

Farmington Hills, Mi, Us

Worked initially with top clients for the Brazilian Market. Later worked in marketing servicing partners of Bosch Car Service 1500 car garages network. Closed deal for online local map search of car garages that participated in the network.

Córdoba, Córdoba, Ar

I worked for a scholarship in my University. In the time the University needed an overall redesign of the Website and I designed the templates and the layout. I worked in this position till the website was launched a year later.

Emba, Business Administration

Business Administration, Business Administration And Management, General

Kaufmann Diplom, Business Administration