Brad Baker Email & Phone Number

Columbus, Ohio, US

Santa Clara, California, US

• Startup backed by Microsoft and partnered with Nielson focused on building the proprietary Econometrics Forecasting software ERIN utilizing segmented multivariate regression and over 2 million leading economic.
• Owned 5 – 6 customers from start to finish, meeting with CEO, learning their business, building macroeconomic forecasting models, monitoring success of forecasts
• Focused heavily on customer accounts that had never used statistical forecasting before. With my experience working in and with finance, I was able to guide the country’s largest DIY automotive supplier to 3% forecast.
• Worked extensively with Development in the transition from v.5 to v.6 of ERIN resulting in a significantly improved UI that was intuitive enough for customers to begin using themselves.

Wisconsin Rapids, WI, US

• Large Private company acquired by PE firm with request to create first time BI department. First Data Scientist hired, guided business decisions based on analysis of customer and internal data from multiple databases.
• Forecasted fall 2016 revenue within 3% of actuals on revenue of $250M+. Significant improvement over prior forecasts which over projected by 9+%
• Worked with upper management, including VP of sales and CFO, to understand unfulfilled data needs and create solutions.
• Developed complex queries to pull and analyze data from multiple databases. As a pure SQL shop data transformation was done almost exclusively in MySQL.
• Delivered data visualization for the first time utilizing Tableau and data from SQL. Data was successfully utilized by Sales team to show school boards tangible results of our software on student scores greatly.
• Constantly analyzed code on both ad hoc and automated queries across the organization to ensure reliability of data.

Columbus, OH, US

• Digital Marketing Director hired to build an analytics team for the online division of Justice.
• Forecasted fall 2014 within 1.3% or 1.1M of actuals totaling just over $84M
• Through Site Analysis, recommendations and A/B testing of promotions increased Direct EBITDA by 4.1% or $3.4M over Finance’s forecast during a period where stores came in under forecast by 8%.
• Through analysis of customer journey, identified and fixed pain points leading to increased customer spending and lifetime value.
• Optimized SEO resulting in significantly increased visits and conversion rates while decreasing costs through better use of branded keywords.

Washington, District Of Columbia, US

• Data Analytics Manager in the Sales and Marketing Division responsible for setting and maintaining the budgets of 9 departments, forecasting annual revenue of $117M, all reporting related to Sales and Marketing, and.
• Led 2013 forecast/budget to its earliest close through close partnership with departmental heads and senior management.
• Implemented automated invoicing system greatly increased efficiency and accuracy of AR.
• Created and implemented a Sales Compensation Package with the flexibility to both fairly compensate and motivate a dynamic sales team across widely varied territories around the world.

Redmond, Washington, US

Senior Analyst on OEM Finance team responsible for revenue reporting, forecasting, business insights and performance metrics on all OEM Windows, Office, and Server products with a total combined revenue of $22B.

Redmond, Washington, US

• Senior Analyst on Bing Maps Business Development unit. Worked closely with Business Development managers to ensure profitability of acquisitions and sales.
• Successfully managed initiative to become contract reporting compliant through close partnership with IT, Legal, Business Development, and Upper Management.
• Through partnership and training with Business Development Managers brought Bing Maps out of the red. This was done by ensuring rev share contracts did not end upside down and rewriting the contracts with out suppliers.

Master Of Business Administration (Mba), Finance And Data Analysis

Bachelor Of Science (Bs), Econometrics And Quantitative Economics