Brad Barron Email and Phone Number

Linking inventors and companies to bring disruptive innovation to consumer goods packaging.

Leads 3 key initiatives: Integration of strategic suppliers into innovation portfolio, strategic packaging technology programs, and company-wide packaging sustainability.• Successfully step-changed supplier integration: identified strategic partners, created portfolio process to manage innovation programs, led top to top summit, and established new relationships with non-traditional partners. Approach now being adopted across P&G.• Restructured strategic packaging technology organization: aligned top strategic needs across F&HC and created organization to deliver, refocused portfolio and talent on short and long term programs that create sustainable competitive advantage. Lead technologies now passing to downstream initiative teams.• Led effort to turn high-level sustainability goals and strategies into tangible action plans to meet company 2020 packaging goals. Currently leading effort to set goals and strategies for 2030.

Grew Beijing packaging team (50+ professionals) to world class.• Drove talent development across organization. Enabled win-win plans for top, emerging, and at-risk talent across all levels . Developed first local Beijing-based Associate Director in packaging R&D.• Led innovation culture for total technical center (500+ R&D professionals). Step changed innovation capability and influencing capability. Utilized short-term skill-based programs and long-term culture programs. Results best in class globally for 3 years.• Transformed innovation approach for P&G’s Global Dry Laundry ($6B Business), leading teams in Beijing, Brussels and Caracas to bring breakthrough simplification and innovation. o Drove massive simplification (> 50%) of materials globally, delivering savings plus upgrades.o Avoided major capital investment by assimilating new, simplified, materials.o Introduced first innovative new package launch for Dry Laundry in decades at 2X speed versus traditional launches (Downy Thailand).o Created and aligned (to president level) global decoration strategy to drive laundry brands, enabling best in class executions.• Step changed Fabric and Home Care Packaging in Asia.o Resolved numerous quality, design, and supply chain issues to transform Liquid Tide packaging in China. o Designed and launched numerous packaging upgrades in China, Japan, and South East Asia that enabled growth via gross margin accretive premium offerings.o Standardized all liquid pouch and sachet materials and designs across the globe, allowing upgrade to packaging at net zero to lower cost because of greater scale.• Created Premium Packing Group to understand how to win across Asia (serving all P&G products).o Secured funding from Chief Technology Officer (CTO).o Insights and models currently driving strategies for all businesses.• Ensured healthy work environment by leading key programs: QA (Quality Assurance), Safety, and Vibrant Living

• Successfully delivered new packaging designs for compacted Liquid Laundry in North America (Tide, Gain, Era) on schedule, capital, and cost targets. This is one of the largest supply chains in the consumer goods industry.• Designed and launched disruptive packaging for Tide Pods. Leveraged new technologies to reset the category norm and differentiate this successful business. Winner of 2012 DuPont Awards.

Created new solutions for both packages and devices: Febreze Noticeables, Febreze Candles and Mr Clean Autodry Car Wash as well as traditional packaging offerings. Developed first electrical device for P&G.

Focused on creating next business unit for P&G - identifying and developing disruptive packaging, device, and diagnostic opportunities that could add significant business to P&G.