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Uniquely qualified and accomplished commercial leader with a track record of delivering results in highly challenging and competitive situations. Offering a vast range of commercial experience in sales leadership, product management, business development, marketing and technical sales, with a hands-on background focused on flexible packaging and consumer packaged goods.I have supported and led large scale national sales teams, representing multi-plant flexible packaging businesses with diverse capabilities. I believe that people represent the core of excellence in any company, and that achieving the best results comes through teamwork and collaboration with others. Areas of Expertise:P&L Management // Strategy Development // Sales Management // Planning & Forecasting // Sales Motivation // Product Line Development // Performance Metrics // Contract Negotiations // Coaching & Mentoring // Business Intelligence // Market Segmentation // Pricing Management // Sales & Operations Planning // Sales Compensation // Competitive Intelligence // Revenue Growth // Cost Reduction // Business Development // Margin Improvement // Mix Management // Capacity Planning // Business Analysis // Profitable Growth // Capital Justification // Sales Pipeline Management // Business IntelligenceKey Words:Flexible Packaging // Converters // Blown Film // Cast Film // Coextrusion // Laminating // Barrier // Resins // Extrusion // Plastic // Packaging // CPG // Stand Up Pouch // Metallizing // Packaging Equipment // Flexographic // Rotogravure // Press // Solventless Adhesive Lamination // Bag Making // Pouch Machine // Breathable // Polymers // Substrates // Plastic Packaging // Packaging Development // Innovation // Multilayer // Coatings
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Executive Vice President Of SalesVersa Pak Sep 2023 - Jun 2024Celina, Ohio, UsCommercial executive leadership role focused on sales enablement in preparation for significant growth. This included developing new sales channels and also building a new sales team in support of growth aspirations. Sponsored and led projects to bring in CRM and ERP systems to modernize processes including sales flow, sales funnel, cost accounting, financial analysis and pricing methodologies. Engaged as a change agent to bring modern processes and methods into a largely manual system. -
Product Strategy And Management DirectorDart Container Nov 2020 - Sep 2023Mason, Mi, UsLed a team of Product and Product Line Managers centric to Dart's Food Service related business. Coordinated multi-disciplinary teams in the pursuit of new and improved business processes. Envisioned and sponsored multiple projects to develop new and sustainable product lines while grooming existing business for improved profitability. Commercial P&L responsibility. -
Vp Of Sales & MarketingPlastic Suppliers, Inc. Jun 2017 - Oct 2019Columbus, Oh, UsExecutive leadership team member with global commercial responsibilities for Plastic Suppliers and Sidaplax, a wholly owned subsidiary in Belgium. Drove change from a mixed Distribution/Manufacturing scheme into a focused Manufactured products model. Built a new sales, marketing and business development team experienced in consultative selling, end-user sales and cutting edge B2B marketing techniques. Established growth plans, sales metrics and accountabilities including the widespread use of a CRM system. Created and executed sales & marketing strategy to launch and grow EarthFirst® Ultralight and Metallized Ultralight PLA film product lines. Overall markets included films for TDO shrink sleeves, labels, envelope windows, consumer products and converter lamination sealant and barrier films. -
Senior Director Of Sales & Product ManagmentInteplast Group - Engineered Films Dec 2014 - May 2016Livingston, Nj, UsRevitalized, upgraded and led the Engineered Films Sales and Customer Service team consisting of 24 people plus outside brokers working with 5 plants and having joint P&L accountability with operations. Focused on flexible packaging converter films as well as printed and converted retail and industrial packaging. Created and executed commercial growth initiatives across the division while improving business unit margins significantly through product line consolidations, price increases and introducing new barrier products. -
Vice President Of Product Management, Flexible PackagingBerry Plastics Jan 2010 - Sep 2013Evansville, In, UsDivisional Leadership team member driving all Product Management activities representing $775MM in annual sales revenue and 14 production facilities located in the US, Canada and Mexico. Direct P&L responsibility for all commercial related activity including all pricing functions and customer facing terms or contracts. Developed and managed team consisting of Product Managers, Pricing and Business Analysts, Pricing Administrators and Capacity Planners. Responsibilities also included measuring, characterizing and prioritizing all organic growth activities through detailed pipeline management as well as capital plans / justifications supporting growth activities. -
Vice President Of Sales, Engineered FilmsBerry Plastics Apr 2009 - Dec 2010Evansville, In, UsLed the Engineered Films sales team consisting of 28 people selling into 7 aligned production facilities in the US and Canada, representing over $278MM in annual sales. Main initiatives included sales growth, margin enhancement, top grading, incentive program changes and pipeline development. -
Director Of Business Development, Engineered FilmsBerry Plastics Jan 2009 - Mar 2009Evansville, In, UsWorked collaboratively with commercial leadership to develop business growth strategies by segment. Created a detailed sales funnel system with metrics to understand growth by segment and drive a better S&OP process. This was a short term “familiarization” role. -
Director Of Marketing, Custom FilmsAep Industries - Atlantis Plastics Sep 2004 - Nov 2008South Hackensack, Nj, UsRecruited by Atlantis Plastics to develop and lead their growth strategy into higher value added film markets, specifically the packaging converter and barrier films segments. New products and advanced manufacturing capabilities were required and I led the initiatives to justify and specify 2 separate plant expansions. We also defined and aligned our markets, product lines and commercial sales team to drive P&L accountability by segment. Atlantis Plastics was sold in October of 2008 and I was intimately involved in the related processes representing the Custom Films and Institutional Products business units during numerous management presentations and discussions. -
Marketing And Sales Manager, Us Flexibles - FilmsPrintpack Inc. Nov 2000 - Sep 2004Atlanta, Ga, UsDrove the overall films business strategy for 230MM pounds of film volume. Justified new film production lines expanding high quality capacity and allowing for the consolidation of manufacturing plants. Managed converter film sales team of 4 account managers and worked with National Account (CPG) Managers to manage market pricing, new product implementations and similar activity. -
Business Manager, Us Flexibles - Kellogg'SPrintpack Inc. Aug 1996 - Nov 2000Atlanta, Ga, UsManaged local office and five person dedicated account team including Technical Manager, Project Leader, Customer Service, Service Engineer and Admin support. Significantly grew contracted sales based on a global bid process and expanding business internationally into 17 different countries. Received multiple “Outstanding Supplier” awards from Kellogg plant operations and three competitive “Innovation” awards through Marketing and Technical. -
Technical Manager, National Accounts - Kellogg'SPrintpack Inc. Jun 1994 - Aug 1996Atlanta, Ga, Us -
Technical Manager, National Accounts - PillsburyPrintpack Inc. Oct 1992 - Jun 1994Atlanta, Ga, Us -
Project Leader IiPrintpack Inc. Dec 1991 - Oct 1992Atlanta, Ga, Us -
Project Leader IPrintpack Inc. Apr 1990 - Dec 1991Atlanta, Ga, Us -
Internship - Pilot Plant OperatorPrintpack - James River Mar 1989 - Sep 1989Atlanta, Ga, Us
Brad Bastion Skills
Brad Bastion Education Details
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Michigan State UniversityPackaging
Frequently Asked Questions about Brad Bastion
What is Brad Bastion's role at the current company?
Brad Bastion's current role is Commercial Leadership | Plastic Packaging | P&L Responsibility.
What is Brad Bastion's email address?
Brad Bastion's email address is ba****@****ail.com
What is Brad Bastion's direct phone number?
Brad Bastion's direct phone number is +161447*****
What schools did Brad Bastion attend?
Brad Bastion attended Michigan State University.
What skills is Brad Bastion known for?
Brad Bastion has skills like Plastics, Packaging, Product Development, Food Packaging, Manufacturing, Extrusion, Product Management, Cross Functional Team Leadership, Continuous Improvement, New Business Development, Lean Manufacturing, Marketing Strategy.
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