Brad Bastion

Brad Bastion Email and Phone Number

Commercial Leadership | Plastic Packaging | P&L Responsibility
Brad Bastion's Location
Greater Lansing, United States, United States
Brad Bastion's Contact Details
About Brad Bastion

Uniquely qualified and accomplished commercial leader with a track record of delivering results in highly challenging and competitive situations. Offering a vast range of commercial experience in sales leadership, product management, business development, marketing and technical sales, with a hands-on background focused on flexible packaging and consumer packaged goods.I have supported and led large scale national sales teams, representing multi-plant flexible packaging businesses with diverse capabilities. I believe that people represent the core of excellence in any company, and that achieving the best results comes through teamwork and collaboration with others. Areas of Expertise:P&L Management // Strategy Development // Sales Management // Planning & Forecasting // Sales Motivation // Product Line Development // Performance Metrics // Contract Negotiations // Coaching & Mentoring // Business Intelligence // Market Segmentation // Pricing Management // Sales & Operations Planning // Sales Compensation // Competitive Intelligence // Revenue Growth // Cost Reduction // Business Development // Margin Improvement // Mix Management // Capacity Planning // Business Analysis // Profitable Growth // Capital Justification // Sales Pipeline Management // Business IntelligenceKey Words:Flexible Packaging // Converters // Blown Film // Cast Film // Coextrusion // Laminating // Barrier // Resins // Extrusion // Plastic // Packaging // CPG // Stand Up Pouch // Metallizing // Packaging Equipment // Flexographic // Rotogravure // Press // Solventless Adhesive Lamination // Bag Making // Pouch Machine // Breathable // Polymers // Substrates // Plastic Packaging // Packaging Development // Innovation // Multilayer // Coatings

Brad Bastion's Current Company Details

Commercial Leadership | Plastic Packaging | P&L Responsibility
Brad Bastion Work Experience Details
  • Versa Pak
    Executive Vice President Of Sales
    Versa Pak Sep 2023 - Jun 2024
    Celina, Ohio, Us
    Commercial executive leadership role focused on sales enablement in preparation for significant growth. This included developing new sales channels and also building a new sales team in support of growth aspirations. Sponsored and led projects to bring in CRM and ERP systems to modernize processes including sales flow, sales funnel, cost accounting, financial analysis and pricing methodologies. Engaged as a change agent to bring modern processes and methods into a largely manual system.
  • Dart Container
    Product Strategy And Management Director
    Dart Container Nov 2020 - Sep 2023
    Mason, Mi, Us
    Led a team of Product and Product Line Managers centric to Dart's Food Service related business. Coordinated multi-disciplinary teams in the pursuit of new and improved business processes. Envisioned and sponsored multiple projects to develop new and sustainable product lines while grooming existing business for improved profitability. Commercial P&L responsibility.
  • Plastic Suppliers, Inc.
    Vp Of Sales & Marketing
    Plastic Suppliers, Inc. Jun 2017 - Oct 2019
    Columbus, Oh, Us
    Executive leadership team member with global commercial responsibilities for Plastic Suppliers and Sidaplax, a wholly owned subsidiary in Belgium. Drove change from a mixed Distribution/Manufacturing scheme into a focused Manufactured products model. Built a new sales, marketing and business development team experienced in consultative selling, end-user sales and cutting edge B2B marketing techniques. Established growth plans, sales metrics and accountabilities including the widespread use of a CRM system. Created and executed sales & marketing strategy to launch and grow EarthFirst® Ultralight and Metallized Ultralight PLA film product lines. Overall markets included films for TDO shrink sleeves, labels, envelope windows, consumer products and converter lamination sealant and barrier films.
  • Inteplast Group - Engineered Films
    Senior Director Of Sales & Product Managment
    Inteplast Group - Engineered Films Dec 2014 - May 2016
    Livingston, Nj, Us
    Revitalized, upgraded and led the Engineered Films Sales and Customer Service team consisting of 24 people plus outside brokers working with 5 plants and having joint P&L accountability with operations. Focused on flexible packaging converter films as well as printed and converted retail and industrial packaging. Created and executed commercial growth initiatives across the division while improving business unit margins significantly through product line consolidations, price increases and introducing new barrier products.
  • Berry Plastics
    Vice President Of Product Management, Flexible Packaging
    Berry Plastics Jan 2010 - Sep 2013
    Evansville, In, Us
    Divisional Leadership team member driving all Product Management activities representing $775MM in annual sales revenue and 14 production facilities located in the US, Canada and Mexico. Direct P&L responsibility for all commercial related activity including all pricing functions and customer facing terms or contracts. Developed and managed team consisting of Product Managers, Pricing and Business Analysts, Pricing Administrators and Capacity Planners. Responsibilities also included measuring, characterizing and prioritizing all organic growth activities through detailed pipeline management as well as capital plans / justifications supporting growth activities.
  • Berry Plastics
    Vice President Of Sales, Engineered Films
    Berry Plastics Apr 2009 - Dec 2010
    Evansville, In, Us
    Led the Engineered Films sales team consisting of 28 people selling into 7 aligned production facilities in the US and Canada, representing over $278MM in annual sales. Main initiatives included sales growth, margin enhancement, top grading, incentive program changes and pipeline development.
  • Berry Plastics
    Director Of Business Development, Engineered Films
    Berry Plastics Jan 2009 - Mar 2009
    Evansville, In, Us
    Worked collaboratively with commercial leadership to develop business growth strategies by segment. Created a detailed sales funnel system with metrics to understand growth by segment and drive a better S&OP process. This was a short term “familiarization” role.
  • Aep Industries - Atlantis Plastics
    Director Of Marketing, Custom Films
    Aep Industries - Atlantis Plastics Sep 2004 - Nov 2008
    South Hackensack, Nj, Us
    Recruited by Atlantis Plastics to develop and lead their growth strategy into higher value added film markets, specifically the packaging converter and barrier films segments. New products and advanced manufacturing capabilities were required and I led the initiatives to justify and specify 2 separate plant expansions. We also defined and aligned our markets, product lines and commercial sales team to drive P&L accountability by segment. Atlantis Plastics was sold in October of 2008 and I was intimately involved in the related processes representing the Custom Films and Institutional Products business units during numerous management presentations and discussions.
  • Printpack Inc.
    Marketing And Sales Manager, Us Flexibles - Films
    Printpack Inc. Nov 2000 - Sep 2004
    Atlanta, Ga, Us
    Drove the overall films business strategy for 230MM pounds of film volume. Justified new film production lines expanding high quality capacity and allowing for the consolidation of manufacturing plants. Managed converter film sales team of 4 account managers and worked with National Account (CPG) Managers to manage market pricing, new product implementations and similar activity.
  • Printpack Inc.
    Business Manager, Us Flexibles - Kellogg'S
    Printpack Inc. Aug 1996 - Nov 2000
    Atlanta, Ga, Us
    Managed local office and five person dedicated account team including Technical Manager, Project Leader, Customer Service, Service Engineer and Admin support. Significantly grew contracted sales based on a global bid process and expanding business internationally into 17 different countries. Received multiple “Outstanding Supplier” awards from Kellogg plant operations and three competitive “Innovation” awards through Marketing and Technical.
  • Printpack Inc.
    Technical Manager, National Accounts - Kellogg'S
    Printpack Inc. Jun 1994 - Aug 1996
    Atlanta, Ga, Us
  • Printpack Inc.
    Technical Manager, National Accounts - Pillsbury
    Printpack Inc. Oct 1992 - Jun 1994
    Atlanta, Ga, Us
  • Printpack Inc.
    Project Leader Ii
    Printpack Inc. Dec 1991 - Oct 1992
    Atlanta, Ga, Us
  • Printpack Inc.
    Project Leader I
    Printpack Inc. Apr 1990 - Dec 1991
    Atlanta, Ga, Us
  • Printpack - James River
    Internship - Pilot Plant Operator
    Printpack - James River Mar 1989 - Sep 1989
    Atlanta, Ga, Us

Brad Bastion Skills

Plastics Packaging Product Development Food Packaging Manufacturing Extrusion Product Management Cross Functional Team Leadership Continuous Improvement New Business Development Lean Manufacturing Marketing Strategy Leadership Pricing Marketing Process Improvement Polymers Flexo Sales Management Sales Thermoforming Management Key Account Management P&l Management Supply Chain Management Packaging Engineering Manufacturing Operations Management Business Development Packaging Design Injection Molding Consumer Products Account Management Negotiation Pricing Strategy Laminating Retail Packaging Sales Operations Business Process Improvement Customer Service Forecasting

Brad Bastion Education Details

  • Michigan State University
    Michigan State University
    Packaging

Frequently Asked Questions about Brad Bastion

What is Brad Bastion's role at the current company?

Brad Bastion's current role is Commercial Leadership | Plastic Packaging | P&L Responsibility.

What is Brad Bastion's email address?

Brad Bastion's email address is ba****@****ail.com

What is Brad Bastion's direct phone number?

Brad Bastion's direct phone number is +161447*****

What schools did Brad Bastion attend?

Brad Bastion attended Michigan State University.

What skills is Brad Bastion known for?

Brad Bastion has skills like Plastics, Packaging, Product Development, Food Packaging, Manufacturing, Extrusion, Product Management, Cross Functional Team Leadership, Continuous Improvement, New Business Development, Lean Manufacturing, Marketing Strategy.

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