With over two decades of experience in the building products industry, I lead a dynamic team dedicated to revolutionizing how innovative products get specified. Our mission is encapsulated in a simple yet powerful equation: Education + Documentation = Specification.Current Role:• Direct the development of cutting-edge AIA, LEED, IDCEC, and RCEP courses• Manage a thriving community of 100,000+ design professionals• Drive engagement through online courses, webinars, and podcasts• Generate thousands of monthly leads from decision-makers in architecture • Help manufacturers increase LEED specification opportunitiesExpertise:• Building product specification strategies• Cost-effective marketing for manufacturers• CE course development, hosting, and marketing• Health Product Declarations (HPDs)• LEED documentation• LEED education• AIA PodcastsBackground:My journey began on the road, presenting building products directly to architects, engineers, and interior designers. This hands-on experience provided invaluable insights into the challenges manufacturers face in the specification process. I've had the privilege of collaborating with a diverse range of companies, from family-owned businesses to billion-dollar manufacturers, always focusing on creative and cost-effective specification strategies.My unique background in film studies enhances my ability to create compelling narratives around building products, making complex technical information accessible and engaging for specifiers. I’m passionate about innovation in construction and always eager to connect with fellow industry leaders!