-Successfully implemented lead generation strategies, utilizing traditional, integrated, digital & event marketing strategies.-Managed development, launch, content and CRM integration for corporate website.-Planned and executed marketing automation strategy utilizing CRM tool set. -Effectively implemented and managed functional CRM Conversion/Migration.-Established and managed budget and forecasting process, revenue, and expense metrics.

- Developed strategies for cost reduction, process improvement and standardization across the business in support of established cost / revenue goals. - Responsible for establishing and managing vendor agreements and pricing for creative and direct marketing services (e-mail, direct mail, and fulfillment). - Responsible for ensuring optimization of CRM and ERP systems across the business. - Established road-maps to ensure proper alignment of key staffing, cost reduction, inventory and marketing initiatives

- Planned and managed department expense budget utilizing business projections and vendor agreements. - Oversaw project management and campaign execution for all marketing programs. - Collaborated with marketing and business development teams on standardization of design, and production of marketing materials for program promotions.- Developed strategy for campaign configuration across all marketing channels to ensure adoption of MS Dynamics CRM platform. - Managed creative development and test execution for digital promotions related to new product launch.

- Planned and managed the P&L for the Lifetime, Premier and Partner Marketing programs.- Analyzed program performance to identify the best opportunities for optimization and revenue growth. - Optimized program and brand development through testing of program benefits, promotions, creative and sales copy. -Established road-maps for program testing and benefit development within the direct mail, email and partnership channels. -Managed key partnership marketing relationships (Nationwide Insurance, AGIA, LifeLock Physicians Mutual).

-Managed and coached a team of 8-10 Marketing Operations and Inventory Control employees. -Utilized ERP (Epicor, Pronto) in conjunction with demand forecast to manage inventory reordering for retail goods and marketing collateral. -Managed both internal and external vendor activities for product fulfillment, and direct mail customer acquisition campaigns. -Established SOP’s and business rules for inventory control, vendor and campaign management.

-Concepted and facilitated the creative development for consumer direct mail programs and associated testing.-Responsible for coordination of partner co-marketing magazine and package insert advertising programs.-Utilized response and payment information to optimize direct mail and partner marketingprograms.

- Managed execution of Medicare Part D direct mail acquisition programs. - Sourced, negotiated and purchased creative services and print production resources for all assigned direct mail and retail marketing programs. - Facilitated content, design and / copy approval through AARP and compliance. - Held production meetings to review project / program status .

-Managed membership acquisition and retention activities for consumer loyalty programs.-Administered creative development of both print and online membership materials.-Developed new product concepts based on competitive environment and marketopportunities.-Analyzed and recommended changes to increase response or reduce program costs.-Monitored and updated program forecasts.