Brad Cates Email & Phone Number

Wilson, North Carolina, Us

Wilson, North Carolina, Us

Wilson, North Carolina, Us

Curate Home Collection Factory owned provider of high-end furniture, lighting, wall art, rugs, accessories, outdoor and seating. Factory ownership secured the CHC name out of the Artistica bankruptcy. The brand and associated IP were sold to Century (Rock House Farm Brands) in January of 2019. Full transfer completed end of June 2019.President and CEO 2017 – 2019Full P&L and personnel responsibility, in addition to all aspects of sales management, marketing and merchandising for start-up company.• 500 SKU domestic stocking program implemented• Complete line remerchandised to achieve focus and production efficiency• CHC website redesigned and launched – 4X traffic increase - Shopify platform • Established YouTube, Twitter, Pinterest, Facebook, Instagram presence and associated following• Established “direct to designer” communication reaching 6,000 monthly• Interactive (rich media) blog advertising program launched - 1 Million impressions per month at a total cost under $5,000• Fixed cost reduction in excess of $200K annual• Reduced outstanding AP by 70%• Transition from independent representatives to large scale representative groups – increased coverage by 30% while keeping the variable costs stable• Product development leadership – bedroom, dining room, outdoor lighting, upholstery, wall art• Catalog development and execution – 200+ pages• Sales tool development and execution – swatches, finish samples, construction examples, Repzio• Featured in Furniture Lighting and Décor as one of the industry’s most influential CEO’s - December 2018

High Point, Nc, Us

The Phillips Collection Known globally as the leader and award winner for natural, reclaimed and repurposed product, the Phillips Collection provides a comprehensive collection of furniture, lighting decor and accessories items. Key customers include majors such as Restoration Hardware – regional independents – hotel projects and premium interior design installations.Director 2016 – 2017Responsible to all aspects of sales, marketing and operations for wholesale, designer, contract, A&D and hospitality distribution while simultaneously expanding OEM product development relationships with Restoration Hardware, Mitchell Gold, Z Gallerie, Art Van, American Signature. Active participant in all trade shows - wholesale, contract, hospitality, foreign & domestic.• Established YOY - metric based - monthly sales reporting• Established sales quota by representative and associated performance tracking• Opened and managed major accounts such as W.E. Smith and Furnitureland South• Managed combination of independent representatives and representative groups to achieve sales goals• Sales volume increase of 21%

Hong Kong, Hk

Promoted to head the launch of Tommy Hilfiger Home Collection. TH was a billion-dollar business for Li & Fung in the apparel and top of bed markets. Line extensions and capitalizing on established brand equity were paramount to divisional success. • Worked closely with the TH team to establish parameters for the brand and associated development• Partnered with Li & Fung design team to establish collection in alignment with brand standards• Developed and launched Tommy Hilfiger total home collection 2015 • Initial launch in NYC followed by HP• TJX and Top 100 placements secured

Hong Kong, Hk

Led OEM upholstered product development (stationary & motion) and sales efforts for various middle price point distributors and retailers. Key accounts included Macy’s, Walmart, Sam’s Club, Costco both in store and online. • China based product development and sourcing • Developed Nicholas Sparks upholstery collection - all SAM’s Club retail outlets Fall of 2014.• Instrumental in the development of upholstered product development (fabric) for the Joanna Gaines collection for Standard Furniture• Development and execution of ergonomic seating programs (inclusive of motion) for leading wholesalers • Regular presenter to sales teams and accounts for new product introductions

Santeramo In Colle, Bari, It

Responsible for all aspects of sales, marketing and P&L management of the Natuzzi Group’s high-end brand Natuzzi Italia throughout the Americas. Additional responsibilities include marketing management, PR and social media for all group brands (Natuzzi Editions, Natuzzi Italia, Italsofa, Softaly), supervision of retail engineering and visual merchandising teams.Key Achievements:1. Re-launched Natuzzi Italia mono-brand store concept in US – 8 dealer owned stores open and 4 additional locations in development from 2010 through 20132. Executed Minimum Retail Pricing Policy (MRP) in the US and Canada for the Natuzzi Italia brand3. Implemented stocking program for Natuzzi Italia accounting for 34% of turnover annually4. Development of demographic analytic tool for use in building price point appropriate assortments for stores, galleries and points5. Leadership role in the roll out for the new display system for Natuzzi Italia and Natuzzi Editions – over 300 locations6. Launched first in the industry consumer information kiosk and retailer website banner program producing an average interaction time of over 60 seconds versus a second average across all industries.

Us

Responsible for sales of Thomasville Furniture via dedicated stores, corporate stores and independent dealer locations worldwide. Current management and P&L responsibilities encompass internal and external teams generating sales in excess of $300M annually.Key Achievements:1. Multiple successful product launches executed across the entire dealer network2. Completed Customer Service re-organization and training program to enhance dealer experience3. Direct management of 41 company owned stores with improved performance over the period4. Developed extremely close and positive relations with the dealer network over a period of transition and change within the company

Cincinnati, Oh, Us

Responsible for national account management, sales team development and retail store roll out. Secondary responsibilities inclusive of product development and international vendor relations.Key Achievements:1. Direct management and product development for key accounts Crate and Barrel and Storehouse2. Consistent double digit sales growth year over year3. Introduction of Directions store concept with 2 locations opened over the period4. Development of stocking program

Taylorsville, Nc, Us

Responsible for national retail and contract account management, sales team development and retail store roll out. Secondary responsibilities inclusive of product development, marketing, cost accounting, production planning and customer service.Key Achievements:1. Multiple product placements and programs with leading retailers such as Restoration Hardware, Crate and Barrel, Storehouse2. Development of training team to service national accounts and regional independents3. Development of first Mitchell Gold shop in shop concept with ABC Carpet and Home4. Development of Mitchell Gold contract division selling in to W Hotels, Cruise lines and premier hotels in the Americas5. Costing analysis that saved the company $300K annually

Master Of Business Administration (Mba) - Not Completed

Bachelor Of Science - Bs, Management Studies