Sales and Marketing Executive leader with over 20 years of experience in the Video Game, Consumer Electronics and Distribution Industries. Successful history of boosting revenues, creating effective marketing tactics, and driving success across competitive business environments. Expert at managing key and large accounts. Specialist who builds and maintains relationships with key customers and boasts an outstanding record of achievement in major account and contract negotiations. Proven track record of successfully initiating new product launches, routinely holding P&L responsibility, and undertaking all budgeting and forecasting requirements. Demonstrated capability to communicate effectively and manage change.