Senior Product Manager
Current‣ Lead a team of product managers focusing on monetizing experiences for services-based revenue streams (plans, add-ons, bring your own device, and device protection) across all My Verizon digital platforms‣ Teach best product management practices while advocating respect for one another and intra-team collaboration‣ Conceived and launched an industry-first promotion, “Bring One, Buy One” that generated 65% premium plans mix and 90% premium protection mix at launch‣ Created and implemented a new upsell experience for device protection that equated to +800 bps in conversion for existing customers, +650 bps for prospects, and +2200 bps YoY during the iPhone 13 launch‣ Launch new Product Hub offerings and implement experience enhancements which contributed to +180 bps in conversion rate and -175 bps reduction in customer care calls (‘21 vs. ‘20)‣ Conduct tests to better communicate the value proposition of wireless plans and accompanying 5G Home/Mobile upsell opportunities which contributed to +800 bps in premium plans mix for prospects
