Brad Creel Email and Phone Number
Winnetka, IL, US
Brad Creel's Location
Winnetka, Illinois, United States, United States
Brad Creel's Contact Details
Brad Creel work email
- Valid
- Valid
- Valid
Brad Creel personal email
n/a
Brad Creel phone numbers
About Brad Creel
High-performance sales leader with 20+ years of success driving results, executing sales strategies and delivering on commitments. Excels at building strategic relationships, developing ideas and implementing new business initiatives. Adept at managing vision and focus using seasoned business acumen. Known for a business approach focused on honesty and integrity. Advanced presentation and communication skills. Interpersonally successful at all levels.
Brad Creel's Current Company Details
N.A. Williams Company
View
Vice President of Sales and Business Development - West Coast Division
Winnetka, IL, US
- Website:
- nawilliams.com
- Employees:
- 166
Brad Creel Work Experience Details
-
Vice President Of Sales And Business Development - West Coast DivisionN.A. Williams CompanyWinnetka, Il, Us
-
Vice President Of Sales - Outdoor And Recreation DivisionNewell Brands Mar 2019 - Jan 2024Atlanta, Ga, Us -
Sales Director - Outdoor & Recreation DivisionNewell Brands Jul 2017 - Mar 2019Atlanta, Ga, UsLed the Customer Sales team for Costco globally and Target domestically with selling responsibility for Coleman, Contigo, Bubba, Puddle Jumpers, Stearns & Aero Bed Brands. Also responsible for Marmot & Ex Officio Brands for Costco Globally. Successfully transitioned the team from a Customer Development model of engagement externally to a Division Lead Model to drive a more focused selling approach.Additionally, implemented a more disciplined channel strategy focused on financial profitability and accelerating innovation and improving merchandising effectiveness and efficiency across all businesses and both customers. Worked with customer base to implementat joint business planning process with based on collaboration, transparency and long terms goals.
-
Head Of Sales – Club ChannelThe Kraft Heinz Company Aug 2015 - Jul 2017Chicago, Il, UsLed Sales, Marketing and Strategy for $900MM Club Channel; functional accountability for the sales organization, shopper insights, category management, shopper marketing and supply chain.Grew sales $10MM YTD in 2016, overcoming supply chain challenges, product allocations and item deletions. Improved CMA by $10.1MM or 12% through a focused approach on driving the core, accelerating innovation and improving merchandising to maximize ROI. Restored Heinz portfolio to growth (+$15MM) after years of decline. Built core distribution on collaborating with Costco to drive distribution on Classico Pasta Sauce. Restored relevance to Picnic Pack and ketchup in the summer season.Led the integration of Kraft and Heinz merger both internally and externally in July of 2015. Oversaw the implementation of the new business model of Rituals and Routines within the Club Team to ensure focus and sense of urgency on delivering the AOP expectations in a performance-driven culture. Drove the implementation of joint business planning with BJ's and Costco, focused on four key strategies: growing the core business, driving innovation, collaboration and increasing merchandising effectiveness, all on a foundation of a reliable supply chain. Led the collaboration between Costco and Kraft Heinz cross-functional teams to launch a healthier, more premium Lunchable in August of 2016. -
Director Sales Planning – Refreshment BeveragesKraft Foods Jun 2012 - Aug 2015Managed sales/execution of $2.2B of Kraft business or 13% of TTL portfolio and $630MM annually in trade spending. Led the development and execution of sales strategies and objectives for the Refreshment Beverage Business cross functionally for Capri Sun, Kool-Aid, Crystal Light, Country Time and MiO. Oversaw the sales and execution of $2.2B of Kraft business or 13% of TTL portfolio.Partnered with field sales and customers to develop Joint Business Plans. Worked closely with key strategic customers quarterly and annually to ensure executional excellence, including Wal-Mart, Sam’s, Costco, Dollar General, Family Dollar and Kroger.Collaborated with marketing and customer sales teams to provide market-specific promotion analysis to determine optimal trade spending mix for all U.S. customers & regions by Brand and Category. Drove the implementation of Integrated Business Planning Demand Process for the Beverage Business Unit while maintaining day-to-day sales responsibilities for Refreshment Beverages. Linked division strategies and objectives to field via planning process/cycle, ensuring adequate lead times for implementation of strategies with Kraft customers. Drove innovation to 20%+ of Net Revenue by launching MiO, Crystal Light Pure and Gevalia Iced Coffee.
-
Director Of Sales And Global Development – TassimoKraft Foods Nov 2010 - Jul 2012Led Sales & Distribution Strategy (Winning in Store) for Tassimo System globally (brewers/T-Discs), including pricing, channel and customer strategies to rapidly grow brewer penetration. Oversaw the exploration of new routes to market (White Spaces) to increase Tassimo’s footprint. Directed the Joint Business Planning process and alignment with BSH for 21 Global Tassimo countries. Led brewer alliance partner in Sales planning and execution to ensure delivery of business objectives and maximum exploitation of Tassimo sales potential for both brewers and T-Discs.Worked locally with Business Units in Tassimo launch markets on the execution of a successful launch. Managed the sales planning process in new launch markets with the Tassimo Alliance partner in conjunction with the Commercial Director Tassimo Global Alliances. Led/coached Kraft Local Sales Managers to drive best practice transfer and oversee alliance partner engagement. Drove growth of +28% in both shipments and off-take on Tassimo Brewers.
-
Customer Business ManagerKraft Foods Jul 2005 - Nov 2010Drove Kraft Foods selling efforts within the Dollar Channel – $286MM Channel with a 5yr. CAGR of 15.6%. Led, managed and provided direction to customer business team of five direct and eight indirect reports. Implemented and developed the Kraft Foods customer business strategy for the Dollar Channel. Developed strategies to grow franchises via customer-specific sales and marketing programs. Provided expert category management resources to customers and team members. Coordinated cross-functional teams in the execution of the customer business strategy, including customer service, accounts payable/receivable, shopper insights and category insights.
-
Category Sales PlannerKraft Foods Jul 2003 - Jul 2005Created and executed business-building programs; managed the trade budget for Jell-O Gelatin, Pudding, No Bake and Handi-Snack Desserts business – $485MM annually with a trade budget of $100MM. Collaborated with marketing to provide market-specific promotion analysis; determined optimal trade spending mix for all U.S. customers & regions. Point of contact for division business communications to U.S. Sales. Worked closely with region planners to determine specific/customized tactics to maximize return on trade funds spending and other investments. Ensured adequate lead times for execution of strategies with Kraft customers by linking division strategies and objectives to field via planning process/cycle.
-
Region Category PlannerKraft Foods Aug 2002 - Jul 2003Developed business building programs and managed the trade budget for Meals and Desserts Divisions for the Kansas City Region – businesses represented 20% of Kraft’s business in the region. Collaborated with headquarter sales planning to provide market-specific promotion analysis; determined optimal trade spending mix for geographic customers. Point of contact for business communications to Meals & Desserts Divisions and Customer Business Teams. Worked with Customer Business Teams to determine tactics to maximize return on trade funds spending. Linked division strategies and objectives to field via planning process/cycle; ensured adequate lead times for implementation of strategies with Kraft customers.
-
Management & Merchandising PositionsKraft Foods Oct 1995 - Apr 1996Retail Sales Manager, Charlotte, NC, 1/2001-7/2002Customer Category Manager, Atlanta, GA, 11/1998-1/2001Retail Category Manager, Atlanta, GA, 2/1998-11/1998Sales Representative, Atlanta, GA, 4/1996-2/1998Sales Merchandiser, Atlanta, GA, 10/1995-4/1996
Brad Creel Skills
Customer Development
Sales
Crm
Forecasting
Leadership
Customer Insight
Cross Functional Team Leadership
Management
Merchandising
Shopper Marketing
Consumer Products
Marketing
Trade Marketing
Grocery
Brad Creel Education Details
-
Georgia College & State University
Frequently Asked Questions about Brad Creel
What company does Brad Creel work for?
Brad Creel works for N.a. Williams Company
What is Brad Creel's role at the current company?
Brad Creel's current role is Vice President of Sales and Business Development - West Coast Division.
What is Brad Creel's email address?
Brad Creel's email address is br****@****aft.com
What is Brad Creel's direct phone number?
Brad Creel's direct phone number is +170456*****
What schools did Brad Creel attend?
Brad Creel attended Georgia College & State University.
What skills is Brad Creel known for?
Brad Creel has skills like Customer Development, Sales, Crm, Forecasting, Leadership, Customer Insight, Cross Functional Team Leadership, Management, Merchandising, Shopper Marketing, Consumer Products, Marketing.
Who are Brad Creel's colleagues?
Brad Creel's colleagues are Andrea Mack, Heather Rebura, Eric Smith, Mike Copeland, Bud Church, Michael Mccutcheon, Joseph Kublbock.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial