Brad Davis Email and Phone Number
An accomplished Global Executive with 24 years of experience in public MedTech companies from $30M to $7B+ USD in revenue and 200 to 25,000+ employees. Transformational leader with proven results in both high growth and turnaround environments. Demonstrated ability to identify disruptive growth opportunities and thrust the organization in a new direction. Led 20 strategic plans with expertise in portfolio strategy and capability building. Consistently delivered commercial success ranging from a pioneer sales territory to global revenue responsibilities via direct and distributor sales models. Recognized as a collaborative, emotionally intelligent, servant leader with deep customer relationships and high performing teams. Selected as top talent as one of 50 leaders globally for Boston Scientific’s highest leadership development program. Over a decade of successful board collaboration at two companies to deliver impactful strategic plans, operating plans, special projects and quarterly results.• Led OpSens Medical in newly created CCO role to deliver 39% YoY growth and successful exit to Haemonetics for $250M USD. • Key leader in CSI turn-around to accelerate revenue and deliver 450%+ shareholder return ($8 to $45 per share), leading to acquisition by Abbott for $890M.• Attained and maintained U.S. market share leadership for PAD and CAD atherectomy competing against large strategics. • Key leader for bold strategic plan to expand CSI from a single-product U.S. company to a global multi-product company. • Grew Guidant pacer/defibrillator pioneer sales territory from <$50k to $2M run rate in two years. • Portfolio strategy chair at two companies with $30M to $300M+ annual product and clinical investments. • Evaluated dozens of business development deals, closed multiple deals, led CSI’s first asset acquisition. • Dozens of board-approved plans: Strat, operating, OBL, market access, competitive analysis, COVID, digital transformation. CORE COMPETENCIESStrategic Planning | Commercial Strategy/Execution | Product Launch | Portfolio Strategy | Product/Clinical Strategy & Roadmaps | Sales | KOL Relationships | Market Research | VOC | Business Development | Market Access | Digital Marketing | Change Leadership | High Performing Teams | Organization Planning | Enterprise Initiatives | Forecasting | Budget Management Markets: Cardiology, Structural Heart, Peripheral Vascular, Heart Failure, Rhythm Management
Spectrawave, Inc.
View- Website:
- spectrawave.com
- Employees:
- 66
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Chief Commercial OfficerSpectrawave, Inc.Saint Paul, Mn, Us
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Chief Commercial OfficerOpsens Medical Feb 2022 - Mar 2024Quebec City, Quebec, CaCardiology med device company delivering innovative solutions based on proprietary optical technology ($48.3M CAD FY23 revenue, <300 employees, TSX:OPS). Acquired by Haemonetics in Dec. 2023 for $350M CAD, 7x TTM revenue multiple.• Reported to CEO. Expanded direct reports from three to seven to build critical capabilities. Grew global team from 15 to 44.• Newly created CCO role to accelerate Coronary revenue and launch novel Structural Heart platform. $19M budget.• Drove 39% YoY growth in global coronary and structural heart revenue from $5.7M in Q4 FY22 to $7.9M in Q4 FY23 (Jun-Aug ‘23) compared to only 7% prior year growth vs. $5.3M in Q4 FY21, despite significant headwinds in direct/distributor markets. • Established US HQ and turned over nearly entire N. America direct sales team of 12 and grew team to 31, while also overcoming a significant drop in revenue from Japan distributor that accounted for over 20% of global revenue.• Launched disruptive structural heart SavvyWire sensor-guided TAVI solution in nearly 10 countries, with over 6k patients served and over $5M CAD revenue since full market release in early CY23. -
Founder And PrincipalOdyssey Consulting Llc Oct 2021 - Feb 2022Providing executive medical device consulting to navigate the journey from strategy to commercial success.• Hired by COO of a privately held global drug-eluting balloon company to devise reimbursement and pricing strategies for coronary and peripheral IDE clinical studies to enter the U.S. market. -
Vice President, Global Marketing | Healthcare Economics & ReimbursementCardiovascular Systems, Inc. May 2017 - Jul 2021St. Paul, Mn, UsLeading medical device company ($259M revenue FY21, 740 employees, NASDAQ: CSII) founded on orbital atherectomy in the U.S. and expanded globally to deliver solutions for peripheral and coronary artery disease. Grew revenue from $44M in Q2 FY15 to $71M in Q4 FY21 (Apr-Jun) and attained/maintained U.S. market share leadership. Acquired by Abbott in Feb. ’23 for $890M.• Reported to COO. Grew from four to five direct reports and total team from 20 to 32 with 90%+ retention. $16M budget.• Key leader for a bold strategic plan to go from a single-product U.S. company to a global multi-product company, resulting in an additional $10M/year in support devices revenue and $20M/year in international revenue. • Created “Commercial Leadership Team” to aligning cross-functional planning/execution to hit revenue targets.• Co-led board approved Digital Transformation corporate initiative with VP of IT to leverage digital as a company advantage.• Responsible for board approved Competitive Response plan and Product Launch excellence process as a quality pillar.• Market access and reimbursement strategies and tactical execution to deliver strategic and annual plan goals. -
Vice President Of MarketingCardiovascular Systems, Inc. Jul 2016 - May 2017St. Paul, Mn, Us• Reported to COO. Added MarComm/MET. Grew from three to four direct reports and total team from 17 to 20. $11M budget. • Office Based Lab (OBL) Strategy – Identified need, generated RFP, led Deloitte engagement with cross-functional team, and built “How to Win” strategy approved by board that delivered 20%+ revenue growth and market share gains.• Executive sponsor of cross-functional teams to deliver and execute Commercial Plan, Strategic Conference Plan and long-term Medical Evidence Plans.
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Senior Director, MarketingCardiovascular Systems, Inc. Oct 2014 - Jul 2016St. Paul, Mn, Us• Reported to VP, Marketing. Three direct reports. Grew total team from 8 to 11 after restructuring. $8M budget.• Drove revising company mission and quickly created/led Franchise Teams and Business Portfolio Team for governance.• Provided positive, unflappable leadership during perfect negative storm of new Corporate Integrity Agreement, significant recall, missed revenue, class action lawsuit, culture issues, CEO died from stomach cancer, stock dropped from $40 to $8.• “Stabilize, Focus, Execute” – Led shift from strategic plan to a board-approved 6Q plan to turn the company around. Led creation of “Calcium Offense” to drive revenue growth, in face of a 20% layoff and YOY budget reduction of over $4M (~25%).
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Director, Strategy, Heart Failure & New GrowthBoston Scientific Dec 2012 - Oct 2014Marlborough, Ma, UsGlobal medical device leader ($7B+ revenue in FY14, 25,000 employees, NYSE: BSX).• Reported to VP, New Product Planning. Three direct, 13 total. Created HF global strategy, presented to Exec Committee. Created/led HF Franchise Team, 1st ever patient focused franchise, cross-functional executive team across business units. • Optum Labs – Drove process and signed “big data” deal to predict worsening HF as the Founding Medical Device Partner.• Israeli HF Sensors deal – Led team to identify company in corporate development focus area of HF management, led due diligence and directly negotiated deal with CEO resulting in BSC as lead investor with strategic rights for Series C in Nov 2013.• Selected as best practice for Meaningful Innovation to present at VP and up Global Leadership Summit in Dec 2013.• Led 2013 global strategic plan for $2B Rhythm Management Group (CRM, EP & Watchman) and global CRM Marketing Plan.• Asia Pacific Franchise Council – Executive business unit member for AP Franchise Leadership Team. -
Director, Crm New Product ManagementBoston Scientific Aug 2010 - Dec 2012Marlborough, Ma, Us• Reported to VP, New Product Management. Restructured four direct report, 13-person team to align with therapy franchises.• CRM Business Planning Team (Chair) – Led governance body responsible for making investment allocation decisions for $300M+ annual global CRM clinical, technology and product development portfolio.• One of four executives on Low Voltage & High Voltage Franchise Leadership Teams responsible for global strategy and execution of ~$2B in annual CRM revenue and led team to deliver all product concepts across entire CRM portfolio.
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Senior Group Marketing Manager, Strategic MarketingBoston Scientific Nov 2007 - Aug 2010Marlborough, Ma, Us• Reported to Dir, New Product Planning. Led six-person global team. Obtained exec approval for >$500M in R&D projects. Next generation pacemaker platform, high voltage platform, pacing lead, defibrillator lead, and first generation EMR integration. • 100% retention of Product Managers for entire tenure as marketing manager (2004-2010), excluding actively managed performance exceptions, and championed several flexible work arrangements for unique circumstances. • Led creation of global therapy franchise plans, product strategies and balanced 5-year BSC CRM portfolio.
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Manager, Latitude Product PlanningBoston Scientific Jul 2006 - Nov 2007Marlborough, Ma, Us• Led six-person team to deliver robust LATITUDE VOC process and concepts for multiple generations of wireless high voltage devices, as well as significant investment in legacy devices, with ~250,000 patients on LATITUDE.• Led team for LATITUDE International (>25 countries), navigating complex organizational design and multiple CEO reviews to deliver concept that balanced disparate customer needs, timing, cost and competing priorities.
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Manager, Latitude MarketingGuidant Jun 2004 - Jun 2006Global medical device leader ($3.6B revenue 2025, 12,000 employees, NYSE: GDT). Acquired by BSX for $27B in 2006.• Reported to Dir, LATITUDE. Built 3-person team to launch first-to-market wireless Remote Monitoring system, redefining how CRM device patients are managed. Fastest adopted remote system, highest customer satisfaction, took 2% share.• Drove LATITUDE strategic plan, annual marketing plan, pricing strategy and execution of continuation marketing. -
Sales RepresentativeGuidant Apr 2002 - Jun 2004• Reported to Regional Manager. 154% to Total Sales Plan (2003) – 103% Brady, 213% Tachy. Finalist for “Rookie of the Year”. • Grew territory of < $50K to nearly $1M in 2003 on a run rate to double business through 1H 2004.
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Strategic Pricing Project AssociateGuidant Oct 2001 - Mar 2002• Facilitated pilot and contributed to project with McKinsey Consulting to create U.S. pricing segmentation strategy and formation of centralized Strategic Pricing Group which resulted in increased brady ASP’s in 2002 to stem historic price erosion.• Created robust Excel model used for all Regional Manager / Area Director ASP bonus targets and payouts in 2002.
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Field Clinical RepresentativeGuidant Jan 2001 - Oct 2001• Pacemaker certified in < 3 months and defibrillator certified in < 5 months with no prior cardiovascular experience.
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Sales Strategic Planning AssociateGuidant Aug 2000 - Jan 2001• Performed ROI analysis for 200+ person CRM field expansion and drove execution with U.S. sales management.• Generated approach and model for Guidant’s first internally developed “plan-based sales plan” and led process with sales management to set and roll out 2001 U.S. sales plan at all levels.
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Summer Associate, Global New Product PlanningEli Lilly And Company May 1999 - Aug 1999Indianapolis, Indiana, Us• Delivered global analysis of the anti-obesity market. Determined market size, analyzed competitive landscape, recommended customer segmentation, and outlined required product profile attributes. -
Project ManagerCsg Systems Jun 1997 - May 1998Englewood, Colorado, Us• Led 15-person team to develop, test, and deploy CSG’s first web-based intranet/extranet systems – an integrated customer data warehouse, call center system and software defect resolution system. -
Senior Software Development AnalystCsg Systems Oct 1996 - May 1997Englewood, Colorado, Us• Led reengineering effort to develop automated workflow system used by 10 departments and more than 200 employees to convert 100+ customers to CSG; single-handedly performed all process and software analysis.
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Software Development AnalystCsg Systems Jan 1996 - Sep 1996Englewood, Colorado, Us• Reengineered production facility process that created over 300 million customer statements a year, resulting in an automated system that decreased errors by 30% and increased throughput by 20%.
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Senior ConsultantAccenture Sep 1995 - Jan 1996Dublin 2, Ie• Developed plan and framework to test mainframe interfaces for an Ameritech billing system implementation. -
Staff ConsultantAccenture Sep 1993 - Aug 1995Dublin 2, Ie• Determined user requirements, performed analysis/design, programmed and tested 100+ software windows and database procedures for engagements at Pacific Bell and Mutual of Omaha (Visual Basic, C, Oracle, COBOL, DB2).• Reduced time to license agents from 15 days to three at Mutual of Omaha through process reengineering.
Brad Davis Education Details
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Indiana University - Kelley School Of BusinessStrategic Management -
The University Of KansasCommunication Studies (Minor)
Frequently Asked Questions about Brad Davis
What company does Brad Davis work for?
Brad Davis works for Spectrawave, Inc.
What is Brad Davis's role at the current company?
Brad Davis's current role is Chief Commercial Officer.
What schools did Brad Davis attend?
Brad Davis attended Indiana University - Kelley School Of Business, The University Of Kansas.
Who are Brad Davis's colleagues?
Brad Davis's colleagues are Sophia Kourian, Arnab Gupta, Kristen Cavallaro, Dennis Nilan, Pelham Keahey, Phd, Kristy Simopoulos, Eric Hall.
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