Brad Day Email & Phone Number

Currently I am a member of the Luna Labs BioTech research group where I develop new products in the medical simulation/training and human factors engineering markets. My role as Medical Simulation Product Manager allows me to assist our team with multiple tasks including product development, customer discovery, business model canvas and market research as well as assisting with marketing materials. I have completed the DOE Energy I-Corps for SBIR/STTR and Virginia ICAP courses with a focus on Lean Startup and customer discovery.My primary product focus is our TrueClot line of bleeding control training products which include simulated clotting blood and wound models for realistic trauma training of military, EMS and Law Enforcement personnel. (See video below). I currently serve as TrueClot Product Manager and, as the primary inventor of TrueClot, I have been involved in all aspects of its development into a commercial product from early prototype design and scale up through toll production. I have attended multiple EMS, Military and Tactical trade shows exhibiting the TrueClot product line and serve as the primary point of contact for TrueClot information and new product development. I manage the TrueClot website, Instagram account and email marketing and design all product labeling and marketing material. Our TrueClot line has grown to include wound packing and hemorrhage control task trainers, tourniquet task trainers, simulated hemostatic gauze and additional blood clotting simulation products. I work directly with our master distributor, Rescue Essentials, for domestic sales and promotion. TrueClot is sold through multiple distributors in North America as well as 15 international distributors reaching around the globe. For more information or to purchase TrueClot visit: www.trueclot.comI also have extensive experience maintaining human and mammalian cell lines for biomaterials interaction and cytotoxicity assays as well as clinical and laboratory bacteria strains for use in antimicrobial and bacterial detection assays. And, I developed and managed a craft beer microbiological quality control fee for service program at Luna Labs serving central Virginia's local craft beer market. In my spare time my interests include vintage BMW automotive restoration, welding, autobody work and repair, as well as WordPress based website and e-commerce development, graphic design and digital photography.

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  Truman State University

  Biology