Brad Dirks Email & Phone Number

Omaha, Nebraska, United States

Led efforts to build brand awareness and lead generation in the US for the Idylla platform. Responsible for building standard work associated with customer pricing, contracting and contract compliance. Also managed US product launches and sales training.

Greater Omaha Area

Lead global team in driving growth of full diagnostic product line through both product launch and market sustainment activities

Greater Omaha Area

- Build successful relationships with external partners in new product/technology collaborations- Manage team consisting of product management, business analysis and scientific marketing

Greater Omaha Area

Champion efforts to bring novel diagnostic assays to clinical and research markets around the world.

Drive business growth through developing IDN/IHN relationships, establishing Stago as the clear partner of choice, negotiating contract terms and rules of engagement. Insure mutual compliance of business agreements.

Led a Team of Sales Specialists selling Practice Management solutions to Veterinary Clinics and Animal HospitalsDrove effective change management, especially in the areas of Value Selling, Implementation, Pipeline Management and Forecasting - Improved Forecasting Accuracy from less than 70% to 97% - Reduced number of Post-Sale Addendums from four to one.

Led a team of 8 Sales Professionals across a 5 State region with billings in excess of $25MMultiple Sales/Leadership Achievement AwardsMiller Heiman Strategic and Tactical Selling CoachStrong Business Analytics skillsIHN and Large Account Contract Negotiation expertiseCoached 50% (10 of 20) of New Hires into at least one promotion beyond entry.

Drove Capital and Reagent sales efforts of six Sales Professionals across a 15 state regionExceeded Reagent and Capital Revenue TargetsManaged the primary Sales Funnel and Forecast for the RegionTrained Sales team in the art of Miller Heiman's Strategic Selling tools

Increased the Quarterly HPV Probe run rate by 400%- Directed the efforts of 8 Field Sales Specialists- Responsible for driving sales funnel, sales forecast and strategic intervention in individual sales processes- Managed Market Segmentation project using Key Driver analysis to develop a segmentation tool for Field Sales on "how-to" attack each market.

Achieved President's Club (Top 10 out of 44) status in 2001 & 2002Ranked #4 out of 44 in 2002 and exceeded all goal targetsRanked #1 out of 44 in 2001 and 2002 for Existing Business GrowthRanked in the Top 10 out of 44 in 2001 and 2002 for New Business GenerationRanked in the Top 10 out of 44 in 2001 and 2002 for Capital Sales

Managed $10M territory to a 52% 3-yr growth rate vs. industry average of 24% (1997-1999)Top seller (1st out of 81) of new line of Cooked Beef products in 1998Took over struggling territory and drove a 12% growth in 12 months in 1994Developed first ever Fresh Pork program at SYSCO in Virginia in 1994

B.S, Finance And Marketing

Activities and Societies: Sigma Phi Epsilon Fraternity

M.B.A., Marketing And Total Quality Management

Graduate Assistant of Athletic Marketing, KU Athletic Dept