• Responsible for SMA's marketing activities in North America, supporting all business segments: residential, commercial, utility-scale, hybrid energy, and service.• Lead the development of marketing strategy and managed tactical execution of initiatives utilizing a variety of disciplines such as public relations, advertising, event marketing, social media, channel marketing, and customer training.• Worked with internal stakeholders in sales, service, product management, and production to introduce new offerings to market, support specified sales goals, and meet customer needs through a variety of communications-related activities. • Collaborated with international colleagues to support regional and global initiatives, share best practices, and execute tactics cost-effectively.• Realigned organizational structure and resources to increase individual accountability and improve output with a smaller team.• Emphasized sales enablement, reporting, and measurement as foundational components in the development of annual and quarterly marketing plans.

• Managed national accounts for the agency, executing strategic plans for multi-faceted marketing initiatives, public relations programs and advertising campaigns• Managed and developed content for multiple marketing collateral projects: brochures, print and online advertising, sales sheets, and a variety of specialty projects • Saved clients hundreds of thousands of dollars in advertising purchases and added-value opportunities through negotiated media purchases

• Managed territory marketing efforts, including client presentations, email and direct mail campaigns• Built, cultivated and managed extensive broker network for loan solicitation, processing and funding

• Created area-wide branding of FMF Capital via client presentations and direct marketing• Built, cultivated and managed extensive broker network for loan solicitation, processing and funding• FMF Capital's first five-million-dollar producer in Northern California

• Editor of internal email digest reaching 3,500 employees weekly• Responsible for project management of general communications Intranet site, including site structure, content/story creation and graphic layout• Production Assistant for editorial content and graphic design of primary corporate Intranet portal