Developed high-value pitches and storytelling partnerships, significantly boosting revenue.Strategically positioned brand initiatives, leading to measurable revenue increases.Collaborated with Imagine Entertainment & Tribeca Film Festival on impactful campaigns.Led cross-functional teams to execute strategic partnerships, enhancing brand visibility.Optimized brand strategies using data-driven insights, resulting in improved performance.

Led AMCN's Content Room, managing a team of 15 creatives on high-profile partner campaigns and branded films.Generated multi-million dollar growth through creative strategies and digital-first original series.Developed impactful creative campaigns and trade marketing, enhancing brand positioning.Collaborated across departments to deliver measurable results and innovative branded moments.Led award-winning branded entertainment team, delivering high-profile campaigns and bespoke activations that significantly boosted commercial performancePioneered development of talent-anchored, digital-first original series, reshaping content strategy and expanding audience engagementGuided diverse team of creatives, writers, and producers, fostering synergy to create compelling original series and partner campaignsCrafted positioning through strategic upfront creative campaigns and trade marketing, enhancing brand visibility and market penetrationSpearheaded digital-first original series, reshaping content strategy and expanding audience

Established and ran a newly organized team hyper-focused on turning advertising partner challenges into winning ideas and breakthrough solutions. Blended strategy, innovation and creativity to deliver award-winning campaigns, engaging stories and experiences that drove value for partners and for readers. Conducted coaching sessions for strategy, product marketing, and creative teams throughout ideation phase

Directed creative development, ideation and portfolio packaging within IGNITE., the internal content and strategy unit. Oversaw a results-driven cross-functional team conceptualizing revenue-generating insight-informed ideas and content partnerships across the company's iconic news, entertainment, and sports properties, entailing CNN, Great Big Story, Adult Swim, TBS, TNT, truTV, Turner Sports, Bleacher Report, and Cartoon Network.

Established and launched POST STUDIOS, New York Post’s in house creative and content agency that helps brands tell stories through the distinct sensibility of the Post. I recruited, led and managed a team of a approximately 20 creators, writers, designers, strategists and producersdedicated to the delivery of custom creative concepts & innovative content creation. Formed and evolved the brand's sponsored content offering with range of products from articles, to originals to signature experiences, merchandise, and non-traditional borrowed equity partnerships.

Big idea solutions and original branded entertainment and multi-screen content development for marquee brands distributed across the cultural territories and spirit reflected in the iconic Time inc titles such as Sports Illustrated, InStyle, People, Entertainment Weekly, Time and more.