Brad Gould Email & Phone Number

New York, Us

Wilkins Media is one of the largest independent out-of-home media specialists in the US.We are a company of out-of-home experts and thought leaders with decades of experience in the market. We work with top brands and agencies to plan and execute cutting edge out-of-home and experiential marketing campaigns.We pride ourselves on being dedicated to our clients 24/7 and going above and beyond to deliver best-in-class planning and execution for our clients. Our goal is to be an extension of your team and your first call when you need anything out-of-home, whether it be an RFP, a research request, or a new business pitch.

San Diego, Ca, Us

SweepLift is a SaaS - PaaS start up in the early stages of product roll out. With SweepLift brands can collect the most actionable first-party data. Analyze insights for audience targeting, platform and creative messaging. Activate effective campaigns segmented by audience value and creative preference.We provide actionable data on ad effectiveness and deliver thousands of 1st party data all in less than a week. Attain new logos while helping brands lower the CAC and growing LTV

Birmingham, Alabama, Us

Responsible and accountable for all revenue, administration, all personnel, programming, technical operations, and public relations of five radio stations. Working in collaboration with the team, we developed new low-cost ways to market the five station brands. Created new revenue generating ideas such as PNC Golf sponsorship, TNT Golf Tournament, Developed relationships at - Northern Tools, Bank of America, Floor & Decor and many others. Our team consistently delivered Local Direct over budget by an average of 126%. Oversaw the development and coaching of a team of ten sellers both local and national, helped in customer engagement, and new client acquisition. Building and improving the work culture. Successfully introduced a new CRM, HubSpot and sales process. Managed all aspects of employee engagement in Sales, Marketing, Promotions. Developed annual revenue & expense budgets.

Phoenix, Arizona, Us

Deployed advanced knowledge of sales techniques to secure and on-board new customers and expand portfolio. Devised sales plans and business objectives to achieve maximum profitability, while liaising with Web Dev, Head of User Experience, Brand Strategy, Content Marketing, Media Director, and Digital Strategy.Led and managed the Business development and Marketing teams as well as all B2B and B2C sales functions with regard to new account growth featuring all agency services including website development and digital media management.Increased sales revenue by: $3.8M from Q4 2020$1.75M in Q1 2021 and added $1.6M in Q2 2021

New York, Ny, Us

Lead all facets of managing the largest sales team in the company as well as clients at Clear Channel Outdoor’s #1 branch location with annual sales revenue of $151M. Managed outdoor advertising business development activities, while providing individualized and specialized training to 34+ account executives. Devised sales goals and quotas within the assigned territory and region. Helped clients such as Sony, Paramount, Apple, Tik-Tok, So Cal Chevy Dealer Group, SO Cal Toyota, Honda Dealer GroupGrew top line &bottom-line revenue to the highest level in 40+ year history of branch.Increased sales revenue of the LA office from $113M to $128M from 2017 to 2018.Achieved profit margin of more than 52% and augmented top-line sales of LA office from $128M to $141M.

New York, Ny, Us

Manage all sales for Phoenix, Tucson, El Paso, Albuquerque and Las Vegas Our Regional structure mirrors that of many other companies enabling us to work across markets to better meet our clients local & regional marketing needs & objectives.

New York, Ny, Us

• Manage all sales and business development for the Phoenix Division, overseeing a department with 9 Account Executives, servicing more than 3,000 accounts that generate $24 Million in annual sales revenue.• Oversee, motivate, and mentor Account Executives, and regional and local Account Executives.• Additionally manage direct reports from Marketing, Art, Charting, a Photographer, and Executive Assistant.• Oversee all sales and business development of outdoor and mobile advertising and the production of materials for billboards and buses for the Phoenix Division.• Develop and direct field strategies, and allocate resources to grow market share and profitability against volume targets.• Develop sales plans, forecasts, campaigns, and strategies to achieve brand objectives and profitability growth.• Establish key priorities, sales goals, and sales quotas for each product and distribution channel in the region. • Work closely with multiple internal departments, including Marketing, Finance and Accounting, Real Estate, and Art.• Work closely with the company Division President to collaborate on multiple objectives of running daily operations, and to identify methods to increase revenue, improve efficiency, and reduce costs. • Manage the occupancy of all products and relating pricing models based on weekly optics of by-product pacing.Key Accomplishments• Successfully increased overall sales revenue by $4.5 Million since 2012.• Assisted with the development and rollout of the new Mobile Geofencing platform that generated $400K in new revenue at it's launch. The product is currently being rolled out in 31 markets nationwide. Assisted with the creation of all training materials and helped train all Managers and Sales teams in all those respective markets. • Hired, trained, and mentored a team of 9 Account Executives to support revenue growth.

New York, Ny, Us

• Managed all sales and business development of radio advertisements and website digital advertisements for 2 radio stations (News Talk and Sports Talk) among an 8-station radio cluster. • Oversaw a department with 18 Account Executives, servicing more than 4,000 accounts that generated $14 Million in annual sales revenue.• Developed and directed field strategies, and allocated resources to grow market share and profitability against volume targets.• Developed sales plans, forecasts, campaigns, and strategies to achieve brand objectives and profitability growth.• Established key priorities, sales goals, and sales quotas for all sales team members.• Performed strategic forecasting and planning, managed a department budget, and reported all division sales performance and operational effectiveness metrics to senior leadership on a monthly and quarterly basis.Key Accomplishments• Increased revenue from $9 Million to more than $14 Million.• Consistently exceeded budget objectives by more than 10% year-over-year.• Hired, trained, supervised, and mentored the #1 ranked sales team among the 8-station cluster.• Maintained the highest levels of power ratios.• Led the market in Miller Kaplan.

New York, Ny, Us

New York, Ny, Us