I utilize my 30+ years of experience as a freelance writer and author of more than 50 books in my role as a writing coach specializing in college application essays for students nationwide. My job has always been to find a great story and tell it in a compelling way. That well describes college essays, where the goal is to offer insight, reveal yourself, and BE MEMORABLE.

We publish quality books -- picture books, chapter books, adult nonfiction -- and partner each title with a relevant nonprofit, publicizing the cause on the back cover and donating a portion of the proceeds. www.whynotbooks.com

I'm an invited guest author at schools across the country (K-12). For more about my program (and to watch a 4-minute video trailer about it), visit: http://bradherzog.com/school_visits.htmI've given seminars and keynote speeches at reading conferences (Florida, Virginia, Oregon, Tennessee, Colorado, etc.) -- focusing on the sources of creativity ("What's the Big Idea") and the notion of turning kids' love of sports into a passion for reading and writing ("Hemingway was a Sportswriter")Selected as TEDX speaker in April 2014, focusing on the generation of ideas -- wonder out loud, counter conventional wisdom, find the real story, etc.

Author of six titles for adults: MY MANTELPIECE (Why Not Books, 2014, co-authored memoirs of civil rights icon Carolyn Goodman), THE SPORTS 100 (Macmillan, 1995, a ranking of the 100 most important people in U.S. sports history), and three American travel memoirs -- STATES OF MIND (John F. Blair, 1999; Pocket Books, 2001), SMALL WORLD (Pocket Books, 2004), TURN LEFT AT THE TROJAN HORSE (Citadel Press, 2010), and DETOUR 2020 (Why Not Books, 2020)

Author of more than 40 books for kids, including MURPHY'S TICKET (Sleeping Bear Press, 2017), FRANCIS AND EDDIE (Why Not Books, 2013), a five-book nonfiction series about character in sports (the COUNT ON ME: SPORTS series from Free Spirit Publishing, 2014), and more than a dozen alphabet books for Sleeping Bear Press, including W IS FOR WELCOME, S IS FOR SAVE THE PLANET, H IS FOR HOME RUN, W IS FOR WRIGLEY, G IS FOR GOLD MEDAL, and A IS FOR AMAZING MOMENTS.