Lead the strategic vision of the company with the senior executive team, while also executing large, complex and cross functional product & service launches.• Cross functional leadership of MY Bauer Custom product Platformo Launched a world class custom platform digital / in-store experience to further connect with our core consumer, while growing top and bottom line profitability within those respective categories.• Implementation of Game Fit platform – omni channel approach to revolutionize the fitting experience at home and in retail for hockey consumers.o Launched digital fitting tool solutions that will evolve the fitting experience from new to hockey to Pro’s.• Scoping out new business development via M&A that align to corporate strategic initiatives.o Built out several co-lab product launches to help stretch our brand to new consumers while driving greater revenue and profitability.o Launched Mystery Mini Sticks to drive new revenue streams for our retailers.• 4yr Corporate Strategy integration with core ice hockey business, aligning individual KPO’s to ladder up to over-arching strategy.o Prioritization of Digital and IT projects to align to corporate 4yr strategic initiativeso Aligned the Sr leadership team to a 4yr vision to prioritize our business and connect to our 4yr financial plan.

Category ownership – Sticks, Apparel (and development), Street Hockey, Roller Hockey• Built out robust 3 Yr Product Road map and milestone calendar with the respective category teams to drive grater revenue and profitabilityo Gained 6% market share in sticks, improved EBITDA double digits, reduced SKU’s and improved service levels to our customers.o Driven by consumer insights, sales programming, product assortment and mix, general Go-To–Market executiono Assisted in launching our direct-to-consumer platform, working closely with our digital teams on site navigation and experience.o Built the back-shop infrastructure, product solutions to support apparel growth as a corp. initiative. Also improved overall category profitability from with double digit EBITDA improvement.

Complete category ownership focused on product, marketing, and commercialization with guidance over sales & service. Additional responsibilities included acquisition integration and or ramping down of company infrastructure, as well as several special projects.• Apparelo Restructured the apparel department to quickly drive the business to greater bottom-line profitability – took the business and improved EBITDA double digits in 18 months. Key drivers were updating the organizational structure, re-sourcing product solutions, adjust pricing model and SKU rationalization.• Team Businesso Built a team business program from the ground up. Created a unique selling proposition that had not been executed in hockey…The vision was to be the only company selling team uniforms, team apparel and customized team equipment.  Over 2 year period improved sales by $10M Invested in sales reps on the road to be catalysts to drive new opportunities for our dealer base. “Make the buying decision easy for the decision maker”.o Launched an integrated team customizer to create a greater user experience, simplify our ordering process and reduce “human touch points”.• Other…o Easton Hockey Integration (ramp down)o Executed a smooth transition of our custom stick facility in Mexico to China, transitioned over 100+ NHL players, and maintaining most players through the movement of molds, etc….o Fully integrated all inventory into centralized DC center, at the same time moving this business unit onto our SAP 6.5 platform.o NHL / AHL / WORLD CUP bids