Brad Kane Email and Phone Number
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Results-oriented marketing professional with a proven track record in the strategic development and execution of client marketing programs to meet their business objectives. A successful innovator who is adept at providing creative and innovative ideas that demonstrate the value of Visa to clients. A skilled negotiator and communicator with strong relationship management expertise.
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Marketing Director, Client And Product MarketingVisa Feb 2015 - PresentToronto, Canada Area• Demonstrate innovation and creativity by developing and recommending new ideas and solutions that drive product sales which align with client needs and Visa’s business objectives• Develop, sell, present and execute co-marketing campaigns with clients (Merchants, Banks, and Acquirers) that drive their business objectives and leverage Visa’s assets• Lead the strategy, development and execution of product marketing for Click to Pay, Visa Direct and Transit Open Payments• Create and develop the affluent consumer journey through Visa’s digital channels (website, CRM)• Partner with peers in other functional areas (e.g. Product, Legal, Finance, Sales) and across global regions to execute projects in ways that leverage the breadth and depth of Visa’s resources and assets (Visa Consulting, Sponsorships and Affluent assets)• Leverage industry and Visa data, market research, consumer insights, key learnings, and best practices to add value and deliver relevant insights and recommendations to clients to drive their business -
Marketing Director, SponsorshipsVisa Jun 2008 - Feb 2015Toronto, Canada Area• Strategic development of sponsorship strategy to optimize volume/share and revenue growth including negotiation of multi-year agreements with National Hockey League (NHL), NHL Players’ Association (NHLPA), NHL Teams, NHL Players and the Toronto International Film Festival (TIFF) • Led the development and execution of all aspects of integrated marketing plans (creative development, media placement, promotions, event marketing, digital/social marketing executions and client sales support) by leveraging sponsorship properties with the NHL, NHLPA, NHL Team Partnerships, Olympics, FIFA and TIFF• Identified and resolved issues and opportunities for consumers by understanding market-related conditions, competitive environment, and insights via market research• Managed sponsorship relationships and primary owner of all marketing inventory through the properties• Provided strategic direction on the measurement of marketing program effectiveness and performance, including ROI, for specific marketing initiatives• Led client marketing consulting to maximize their product sales• Managed and executed the alignment and sell-in of the sponsorship strategy to internal stakeholders including all lines of business
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Senior Marketing Manager, Sponsorship And BrandVisa Dec 2006 - Jun 2008• Managed the strategic and executional development of all national and regional sponsorships• Managed the execution of all aspects of the integrated sponsorship marketing plan including advertising development, media placement, promotions, event marketing, digital marketing, sales support, and client support • Provided input for annual marketing plan based on product and marketing objectives to optimize volume/share and revenue growth• Provided consulting to Financial Institution clients for brand or sponsorship co-marketing opportunities • Managed projects within cross-functional marketing team that included representation from Marketing, Product, Sales, and Corporate Communications• Managed marketing program effectiveness and performance, including ROI, for specific marketing initiatives• Managed creative and media partners in the development and execution of the communication strategy and implement high quality programs on time and budget
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Manger, Sponsorships, Events And PromotionsCanadian Tire Jun 2005 - Dec 2006• Managed the strategic development and execution of all national and regional sponsorships, promotions and event marketing activities to drive licensed retail sales• Managed Canadian Tire’s motorsport program including negotiation and execution of NASCAR partnership • Negotiated, developed and managed relationships with external agencies and marketing partners• Produce and present program measurement, consumer research and audits to senior management team• Develop and provide leadership to direct reports
Brad Kane Skills
Brad Kane Education Details
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Sport And Event Marketing
Frequently Asked Questions about Brad Kane
What company does Brad Kane work for?
Brad Kane works for Visa
What is Brad Kane's role at the current company?
Brad Kane's current role is Marketing Director.
What is Brad Kane's email address?
Brad Kane's email address is ka****@****ers.com
What is Brad Kane's direct phone number?
Brad Kane's direct phone number is +141580*****
What schools did Brad Kane attend?
Brad Kane attended Laurentian University/université Laurentienne, George Brown College.
What skills is Brad Kane known for?
Brad Kane has skills like Communication, Strategy, Customer Relationship Management, Customer Experience, Payments, Cross Functional Team Leadership, Credit Cards, Analytics, Salesforce.com, Banking.
Who are Brad Kane's colleagues?
Brad Kane's colleagues are Jana K. Kühn (Ebner), Lenny Kunga, Sakshi Goyal, Manshoo Mehra, Gagandeep Singh, Ajam Patel, Manmeet Singh.
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Brad Kane
B.Sc, Dc, C. Dir - Cca Director, Past Chair - College Of Chiropractors Of Alberta, Owner / Chiropractor At The Calgary Centre For Health, Board Member Ccrf, Podcaster - The Village Confidential, Coach - Fit House.Calgary, Ab1shaw.ca2 +140354XXXXX
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