Brad Lally Email & Phone Number

San Diego, California, United States

Greater San Diego Area

Oversees quality initiatives including new product and ongoing quality conformance, performance improvement initiatives, safety and regulatory compliance. Directs complex global product regulatory and compliance strategies, requirements and policies at the earliest stages of development and throughout the lifecycle to ensure product success, prevent organizational risks and increase profitability of products. Develops, implements, and evaluates ongoing quality assurance/conformance. Defines quality procedures in conjunction with R&D/Engineering staff, maintaining controls and documentation.Ensures compliance with the product validation procedures. Partners with legal, leadership and other teams to lead investigations related to product quality and compliance and develops resolutions as needed.Monitors quality data and customer/dealer/distributor feedback to proactively identify potential product liability issues. Partners with the business unit stakeholders and legal team to develop and implement action plans for addressing product liability issues.Develops, implements and evaluates ongoing product regulatory and compliance programs. Directs the development and implementation of regulatory compliance actions, standards and programs in support of new/modified products. Serves as a key decision maker in applying compliance protocols and educating third party vendors and direct suppliers to ensure all appropriate quality and compliance levels are maintained for all brand categories. Manages international compliance. Researches, analyzes and evaluates product regulatory requirements and laws applicable to national and international standards, and identifies operational impacts proactively.

San Diego

Successfully brought several multi-million projects to market. Responsible for a product portfolio of nearly 100 million dollars.Innovated organization with several new product technologies and categories - successfully expanding into tangential categories to improve profitability significantly - with limited investment.Developed a product portfolio that resulted in organization being widely respected as the leading edge as well as premium manufacturer studied by other competitors.Supervised team members across the globe. Multiple timezones resulted in 24 hour availability. Expert in managing multiple cultures and timezones. Managed over 3000 SKUS and six vastly differing sporting goods product categories - from electronics to life support to apparel.Developed product development process across several sporting good companies.Designed and implemented internal life support product validation process.Provided the strategic direction for and oversaw product development, innovation and R&D strategies that are driven by consumer research/intimacy and current/future market needs. Led, directed and executed the strategic direction for the entire product portfolio throughout the product lifecycle supporting the global vision and strategy. Drove the brand and product innovation to successfully bring the brand and products to life. Partnered closely with marketing, sales and finance. Developed corporate strategy. Played critical role in organization's executive team as well as parent company's management team.Directed, planned and executed the research and development strategy. Managed oversea vendors to ensure quality control; assured products are manufactured properly and to specifications. Acted as main liaison with JOI corporate Legal department on intellectual property, litigation, products and budget matters. Ensured compliance with the Product Validation procedures.

Served as product manager for both TUSA and Sea&Sea Imaging Gear in the U.S.Hired by president to successfully re-introduced the Japanese diving equipment manufacturer into the U.S.Developed strategic marketing plan to rebuild brand image.Designed and executed product road map.Set pricing and sales policies. Developed and established dealer base. Developed and implemented internet sales policyAuthored product and press releases for distribution to dealer base and media. Developed strategy and managed consumer and industry events.

Southwest/Northeast United States

Initially brought on as a consultant, was hired due to positive impact upon business.Served as territory sales manager for Southern California, Arizona, and Nevada for the start-up scuba equipment manufacturer. Identified, prospected, and introduced key retailers to the DeepOutdoors product line.Conducted sales, technical, and product knowledge seminars for existing accounts and end users.Developed territory to become the top producing sales region.

Greater San Diego Area

Served as a sales, channel & customer service consultant for a start-up dive equipment manufacturer.Created initial pricing and dealer margin programs based on industry competitive analysis.Conducted the search for a National Sales Manager. Hired Customer Service Representatives and trained team. Created processes to ensure customer satisfaction and repeatability.Identified and acquired new dealers in advance of consumer trade shows.Developed channel strategies. Attended consumer dive shows as an exhibitor, as well as merchandised the consumer show booth.

San Diego, California

Managed all aspects of the product line life cycle for a leading manufacturer of scuba equipment.Completely redesigned snorkeling product line resulting in a first year increase of 24% in sales and a 12.5% increase in GP Managed strategic marketing partnerships with corporations and groups.Played strategic role in marketing - including branding, channel distribution and marketing asset creation - including international catalog.Responsible for managing product development with ten+ internal and external teams. Managed a product portfolio worth $20 million.Streamlined communication with product vendors – internal & external – 10+ - tens of millions - resulting in the ability to quickly resolve quality issues, as well as reducing the time to market for new products. Product lifecycleDeveloped and managed strategic product pipeline. Identified new product & operational processes to reduce costs and increase efficiencies. Generated and analyzed reports for multiple departments to facilitate inventory management, strategic planning, sales analysis, and product forecasting.

Richmond, Va

Developed and executed a sales strategy resulting in a sales increase of 74% in a three year period for an eleven state territory.Identified and cultivated new accounts to enhance the sales region based on market demographics.Conducted sales, technical, and product knowledge seminars for existing accounts and end users.Communicated dealer and product issues to corporate offices and conducted follow-up to ensure a satisfactory resolution.

Morehead City, Nc

Managed a large scuba diving charter and retail sales center. Coordinated all facets of the operation, including retail sales, group and individual boat charter bookings, customer relations, advertising, equipment repair, and nitrox blending.Instrumental in dive center being chosen as one of the top five dive centers and boat operators in the U.S. in the 1994, 1995, and 1997 Rodale’s Scuba Diving Readers Choice Awards.

Cape Lookout, Nc

Participated in the search for the lost Spanish ship El Salvador. Gained extensive trouble-shooting, decision making and team building skills.Responsibilities included project information management, site financial management, remote sensor surveys and analysis, boat operations, and diving.

Executive Education: Business Analytics, Business Analytics: From Data To Insights

Bachelor Of Science - Bs, Business Administration, Finance