Brad Lally Email & Phone Number

San Diego, California, United States

Greater San Diego Area

Oversees quality initiatives including new product and ongoing quality conformance, performance improvement initiatives, safety and regulatory compliance. Directs complex global product regulatory and compliance strategies, requirements and policies at the earliest stages of development and throughout the lifecycle to ensure product success, prevent.

San Diego

Successfully brought several multi-million projects to market. Responsible for a product portfolio of nearly 100 million dollars.Innovated organization with several new product technologies and categories - successfully expanding into tangential categories to improve profitability significantly - with limited investment.Developed a product portfolio that.

Served as product manager for both TUSA and Sea&Sea Imaging Gear in the U.S.Hired by president to successfully re-introduced the Japanese diving equipment manufacturer into the U.S.Developed strategic marketing plan to rebuild brand image.Designed and executed product road map.Set pricing and sales policies. Developed and established dealer base. Developed.

Southwest/Northeast United States

Initially brought on as a consultant, was hired due to positive impact upon business.Served as territory sales manager for Southern California, Arizona, and Nevada for the start-up scuba equipment manufacturer. Identified, prospected, and introduced key retailers to the DeepOutdoors product line.Conducted sales, technical, and product knowledge seminars.

Greater San Diego Area

Served as a sales, channel & customer service consultant for a start-up dive equipment manufacturer.Created initial pricing and dealer margin programs based on industry competitive analysis.Conducted the search for a National Sales Manager. Hired Customer Service Representatives and trained team. Created processes to ensure customer satisfaction and.

San Diego, California

Managed all aspects of the product line life cycle for a leading manufacturer of scuba equipment.Completely redesigned snorkeling product line resulting in a first year increase of 24% in sales and a 12.5% increase in GP Managed strategic marketing partnerships with corporations and groups.Played strategic role in marketing - including branding, channel.

Richmond, VA

Developed and executed a sales strategy resulting in a sales increase of 74% in a three year period for an eleven state territory.Identified and cultivated new accounts to enhance the sales region based on market demographics.Conducted sales, technical, and product knowledge seminars for existing accounts and end users.Communicated dealer and product.

Morehead City, NC

Managed a large scuba diving charter and retail sales center. Coordinated all facets of the operation, including retail sales, group and individual boat charter bookings, customer relations, advertising, equipment repair, and nitrox blending.Instrumental in dive center being chosen as one of the top five dive centers and boat operators in the U.S. in the.

Cape Lookout, NC

Participated in the search for the lost Spanish ship El Salvador. Gained extensive trouble-shooting, decision making and team building skills.Responsibilities included project information management, site financial management, remote sensor surveys and analysis, boat operations, and diving.

Executive Education: Business Analytics, Business Analytics: From Data To Insights

Bachelor Of Science - Bs, Business Administration, Finance