Brad Lucas is a Marketing Director at BCA Marketplace plc. He possess expertise in b2b, crm, marketing, marketing strategy, digital marketing and 18 more skills. Colleagues describe him as "Bradley reported to me for four years. In that time, he has proven himself to be an extremely accomplished marketer, with a thorough understanding of our customers and the marketing channels that generate the most interest, resulting in clear ROI for the marketing function. In the four years, Brad led clearly defined campaigns, some of which were the most complex in Glass’s history – receiving accolade as best in class as well as the creating the pitches that generated awards for the business. Brad is not afraid to test marketing messaging to drive optimum results, frequently using test and learn and then making those learnings standard practice. As Brads responsibility has grown, he became involved in more complex operation projects such as retention management, PR and through leadership and grew the team, providing sound management to his staff. In short, I’ve thoroughly enjoyed working with Brad, and his infectious creativity and marketing nous make him a person I would happily have in my team." and "Brad has a genuine passion for marketing and has that rare talent of applying both creative and analytical thinking to his projects. A marketing professional you'd certainly want in your team."