As a Content Marketing Executive, my responsibility is in creating engaging content across various channels, optimizing for search engines, and analyzing performance metrics to drive increased website traffic, lead generation, brand awareness, and tour bookings.- Copy Writing: Creating engaging and high-quality content for various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.- Developing Instagram and youtube channels.- Work with a focus on growing organic traffic from various channels, internally lead the creation of engaging and original content and, where needed capture and edit visual content, including photos and videos as a variety of short-form and long-form content assets, including blog posts, podcasts, and website landing pages with error free and meticulous copywriting.- Set and drive short-term content strategy with ideas and creation.- Working with the digital marketing team to develop content for paid campaigns.- SEO: Write with a conversational style but ensure content is optimized for search and in line with the keywords we are targeting.- Email marketing: Strategise, write, edit and publish weekly newsletters, EDMs, improving open rates / CTRs. Develop compelling email marketing content that engages members and convert them to customers.- Champion the brand, ensuring all content delivers on our brand positioning.- Monitor, track and report on performance. Use analytics to make informed strategic decisions and put forward recommendations to improve future activity.

Freelance esports broadcaster, commentator, floor host and interviewer for major esports production and event organisations, with a focus on FPS games like Apex Legends.

BeRAD Design is a digital media design and video production creative based in Melbourne.Digital and social media content is what we are born to create.

• Accepts design briefs from Creative Director & Agency Production and scopes those briefs • Creates designs for client approval based on those briefs, from concept to finished art • Creates design for a range of collateral – Point of Sale (Flyers, Banners, Packaging, In Store displays, Posters), EDMs, Merchandise, Online, Catalogues, Signage, Print Ads • Reviews design work for Agency & clients in line with overall strategy • Leads the multimedia design platform for the agency • Website design, construction & maintenance • Leads video production • Design of mobile responsive websites and apps • Email marketing program management & design • Social media design & implementation across Facebook, You Tube, Twitter etc • Understands brand standards and guidelines of clients, ensuring work is branded and designed accordingly

Lead design on all branded products and apparel.Design of all marketing collateral and digital design for web content.

• Creating visual designs that effectively communicate client brand identity.• Produce marketing collateral to brief, from concept to completion for the clients' brand, including but not limited to adverts, flyers, web/digital resources, corporate stationary, brochures, academic materials, signage and other marketing materials as required.• Designing and creating accurate and effective print ready artwork in multiple formats and digital marketing resources in a timely manner.• Catalogue design and layout, including collating of ads and support materials. Includes creative input and creation of the publications.• Communicate and liaise with key internal and external stakeholders to deliver effective design solutions.• Photo editing retouching, colour correcting and optimisation of images.• Ability to handle multiple briefs at once.• Management internal library of design resources and assets.

Through December and January, I was employed at Minuteman Press Essendon as a temporary Graphic Designer.In this role I applied the skills I had learnt at Kwik Kopy, using the Windows platform. Also, I performed some organization of the filing system for the job system.

In November 2009, I was promoted to Senior Graphic Designer, which was the senior role in the graphics department of Kwik Kopy North Melbourne.This position further enhanced my skills as I took on the more advanced jobs and biggest customers that Kwik Kopy North Melbourne had at the time.This role also meant my former position, of Pre-Press and Design Assistant, would report to me, meaning I had much more responsibility in delegating jobs and time management.

Beginning in December 2008, commenced working at Kwik Kopy North Melbourne.While in this position I developed my skills further with the Adobe Creative Suite using Macs. The majority of my work was in the pre-press area where I helped in the creation and setup of printing jobs.Some of these jobs were as simple as creating a basic text only black and white business card, to laying out a 50 page magazine incorporate various articles and photos.Built business identities for customers from scratch, creating logos that would be placed on letterheads, envelopes and other business stationery that the customers would require.Used various printing formats, with digital and offset printers with ripping software, wide format and CTP (Computer-to-Plate) systems, of which the basic maintenance of these machines were also duties I performed.Also in this position I learnt the basics in bindery and finishing and using the various pieces of equipment to perform tasks such as laminating, binding and other similar tasks.Furthermore I was also the first to answer phones and meet customers at the front desk, which has developed my people skills and helped me articulate what I was doing for the customers, in a manner they would understand. This role also had me performing sales and taking of money, with occasional closing of the register.