Brad Lytle, Ph.D. Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Chicago, Illinois

• Uncovers numerous insights about the behavior of consumers for my clients by leveraging multiple internal and external data sets.
• Leverages statistical expertise to measure effectiveness of TrueView above and beyond other media buys.
• Serves as a consultant to help my team understand the implications and limitations for variaus sales attribution models.
• Developed and scaled analysis that demonstrated inefficiencies with traditional ways of measuring media value to help my client make better purchase decisions.
• Created data driven sales strategy that fueled search pitches across several large clients.
• Produced consumer survey and analysis template to quickly asses the value of YouTube viewers to a specific client.

Camas, WA

• Provided clear, fast, and accurate reports to help the business make better decisions.
• Mentored new employees from onboarding process to becoming a contributing member of the team.
• Used VBA knowledge to provide flexible and dynamic reporting that better serves the business’ needs.
• Leveraged my expertise in data analysis and management to guide the business to get the data they need. Key Success:
• In my first six months, I automated 15 reports leading to greater consistency within the reports

Research Consultant

• Provided data analysis of survey data.
• Coded and categorized open ended responses
• Sifted through publicly available tax documents and organization websites as well as conducted phone interviews to collect benchmark data that would be actionable for the client.
• Kept precise records of the source of data, what was targeted but unavailable, and the limitations of the data to ensure quality conclusions could be drawn from the report.
• Created clear, concise, and complete tables of benchmark data, highlighted key differences of benchmark examples from target organization.

• Analyzed and interpreted data, developed reports of data findings, and prepare press releases.
• Programed and tested computer assisted phone instruments for a wide variety of surveys.
• Managed data throughout the data collection and analysis process, maintained a high level of data quality.
• Managed call center operations and support.

• Conclusively planned, conducted, and published social psychological research focused on behavior within an organization including building highly competent teams and facilitating productive work group discussions.
• Used non-parametric statistics and Hierarchical Linear Modeling to examine organizational loyalty.
• Applied engaging classroom instruction for classes comprised of up to 80 students on “Behavior Within Organizations.”
• Organized and led various student groups, met individually with students to strategize performance improvement plans, and objectively completed thorough evaluations of student's work.

• Leveraged vast JavaScript familiarity to simulate a computer mediated forum experiment.
• Delivered a web experience giving the impression of participating in a computer mediated mock jury discussion with real people; in actuality, participants were engaging with simulated response.

Greater Chicago Area

• Functioned as highly valued lab computer support using Perl and Java Script to create dynamic web based experiments.
• Effectively utilized VBA to script data management steps in an effort to significantly reduce opportunities for human error and create greater data quality and reliability.
• Proficiently executed social psychological research working solo as well as part of a highly qualified team focused on devising numerous case studies using sound research and survey methodology to enhance overall data.
• Diligently served as statistic consultant conducting longitudinal analysis highlighting shifts in emotional intelligence during leadership intervention and subsequently delivered clear, concise results to my less.
• Supervised undergraduate research through a strategic teaching approach surrounding research methods, statistics, hypothesis generation, and reporting results ensuring high quality research standards were consistently.
• Developed and managed compelling student discussion groups to consider issues of research design and analysis, including setting an agenda, keeping the group on point, and coordinating meeting logistics.

Doctor Of Philosophy (Ph.D.), Social Psychology

Bachelor'S Degree, Psychology