Brad Macdonald

Brad Macdonald Email and Phone Number

Vice President, Loyalty @ Epsilon
Salt Lake City, UT, US
Brad Macdonald's Location
Salt Lake City Metropolitan Area, United States, United States
Brad Macdonald's Contact Details
About Brad Macdonald

Strategic marketing leader with a passion for customer retention and loyalty. Possesses a unique combination of a technical background with several years of strategic marketing experience, leading several marketing teams and programs. Ability to design programs and experiences from the customer perspective with proven results.

Brad Macdonald's Current Company Details
Epsilon

Epsilon

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Vice President, Loyalty
Salt Lake City, UT, US
Website:
epsilon.com
Employees:
11102
Brad Macdonald Work Experience Details
  • Epsilon
    Vice President, Loyalty
    Epsilon
    Salt Lake City, Ut, Us
    View
  • Epsilon
    Vice President, Loyalty Strategy
    Epsilon Nov 2021 - Present
    Irving, Texas, Us
    Responsible for Epsilon's go-to-market strategy for our loyalty offerings.
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  • Epsilon
    Vice President, Loyalty Consulting
    Epsilon Aug 2018 - Nov 2021
    Irving, Texas, Us
    View
  • Epsilon
    Senior Director, Strategic Consulting
    Epsilon Jul 2015 - Aug 2018
    Irving, Texas, Us
    View
  • Progrexion
    Database Marketing Director
    Progrexion Aug 2014 - Apr 2015
    Salt Lake City, Utah, Us
    Responsible for strategy and execution of database marketing efforts across email, SMS, direct mail, and outbound dialing channels. Initiated a revamped marketing automation foundation to facilitate smarter, more flexible customer communications.
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  • Regis Corporation
    Senior Director - Loyalty And Guest Analytics
    Regis Corporation Jun 2013 - Mar 2015
    Minneapolis, Minnesota, Us
    Responsible for increasing customer retention and revenue through CRM efforts, email marketing, loyalty programs, and other one-to-one marketing programs. Identified opportunities to increase and improve customer data collection. Utilized analytics to track customer behavior and increase relevance of customer messages and offers.
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  • Carlson Hotels Worldwide
    Senior Director - Customer Strategy, Analytics, And Partner Marketing
    Carlson Hotels Worldwide Mar 2009 - Feb 2013
    Brussels, Be
    Responsible for customer strategy and analytics in support of marketing, e-Commerce, and loyalty. Led all customer insights activities, gathering primary and secondary research in support of improved marketing efforts and product improvement. Identified opportunities with 3rd party partners to improve revenue and the customer experience for hotel guests.
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  • Delta Air Lines
    Program Manager, Product Development And Crm
    Delta Air Lines May 2007 - Mar 2009
    Atlanta, Georgia, Us
    Member of the Product Development team, focusing on improving the customer experience both on the ground and in the airplane. Focused on both physical improvements (new business class seats, meals, airline lounges, etc.) as well as process improvements (improved CRM programs, service recovery, high-end customer treatment, etc.)
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  • Northwest Airlines
    Manager - Product Development & Crm
    Northwest Airlines Jul 2005 - May 2007
    Us
    Supported the Northwest Airlines corporate sales team through analytics, reporting, and program development. Managed the Biz Perks program – Northwest’s loyalty program for small and medium sized businesses.
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  • National Benefit Alliance
    Is Specialist
    National Benefit Alliance May 2004 - May 2005
    Us
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Brad Macdonald Skills

Analytics Strategy Cross Functional Team Leadership Strategic Planning Management Leadership Crm Business Analysis Forecasting Team Leadership Data Analysis Marketing Strategy Marketing Product Development Customer Relationship Management Program Management Vendor Management Market Research Process Improvement Budgets Team Building Analysis Competitive Analysis Project Management Loyalty Marketing E Commerce Brand Architecture Brand Development Segmentation Business Strategy Contract Negotiation Business Development Strategic Partnerships Data Mining

Brad Macdonald Education Details

  • Harvard Extension School
    Harvard Extension School
    Marketing Management And Digital Strategy Graduate Certificate
  • Brigham Young University
    Brigham Young University
    Supply Chain Management
  • University Of Utah
    University Of Utah
    Computer Science

Frequently Asked Questions about Brad Macdonald

What company does Brad Macdonald work for?

Brad Macdonald works for Epsilon

What is Brad Macdonald's role at the current company?

Brad Macdonald's current role is Vice President, Loyalty.

What is Brad Macdonald's email address?

Brad Macdonald's email address is br****@****orp.com

What is Brad Macdonald's direct phone number?

Brad Macdonald's direct phone number is +180190*****

What schools did Brad Macdonald attend?

Brad Macdonald attended Harvard Extension School, Brigham Young University, University Of Utah.

What skills is Brad Macdonald known for?

Brad Macdonald has skills like Analytics, Strategy, Cross Functional Team Leadership, Strategic Planning, Management, Leadership, Crm, Business Analysis, Forecasting, Team Leadership, Data Analysis, Marketing Strategy.

Who are Brad Macdonald's colleagues?

Brad Macdonald's colleagues are Thomas Streiff, Timothy Beloyed, Aaron Jung, Lauren Chemas, Hordy Beauzile, Scott Carlisle, Vivek Kashyap S.

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