Brad Macpherson Email & Phone Number

Sets the tone of written content in the Trace3 brand, working with inhouse participants and outside contractors to both ensure message effectiveness and brand consistency. Through the process of idea creation, content development, and polish to publication output, promotes Trace3 and its collaborating staff across Marketing, Executive, Sales, Engineering, Innovation, and People and Organizational Health as a content generator, editing partner, and writing coach, helping to produce not only multimedia output but also talented creators.Works in conjunction with Sales and Technical teams to ensure the final delivery of written sales proposals and technical deliverables are of the highest quality and on-brand to ensure Trace’s best chance of sales success and client satisfaction.• Oversee the development, standardization, and library management of sales enablement collateral.• Promote sales solutions across Trace3 utilizing the COE, Win Wires, and related internal communications.• Facilitate, administer, and edit Corporate Communications, including executive communications, intranet (HUB) strategy and development, and HUBmail.• Edit and promote Innovation and Research material internally and externally utilizing email, social, etc., plus help develop related demand generation copy for email promotion.• Templatize and edit sales opportunity proposals and technical deliverables.• Mentor identified Trace3 staff to both help realize their writing potential and promote the Trace3 brand through articles, social posts, blogs, etc.• Chair of Trace3 Center of Excellence and its affiliated Steering Committee; spearhead the identification of potential sales growth opportunities to then highlight those opportunities across the organization.

Create marketing and corporate messaging materials using a variety of mediums.Create a continuing series of runbooks and procedure documents for a variety of clients.Develop a standardized set of templates to serve as a consistent corporate documentation framework.

Los Angeles

Screenwriter, Producer, and Director - Film, Television, New Media. Most recent, writer/producer of feature film Death Valley.

Market and sell technical writing and researching services in a manner that both creates new business while also fostering existing relationships.Identify and understand clients' needs in a pre-sales role then create convincing and thorough business proposals.Produce documentation on software, infrastructure, case studies, policies, and procedures as well as research information and data as specified by client needs.Proficient use of Mac, Windows, and Adobe suites of applications.Key Accomplishment - Created a comprehensive document package consisting of policies, procedures, marketing materials, and web content for an IT start-up consulting company.

Contracted to NFL to produce documentation related to Disaster Recovery Project.Developed a standardized set of Word, Excel, and Adobe templates to serve as document backbone.Interviewed NFL technical and business team members to both understand and document IT infrastructure and related business functions.Presented to NFL Infrastructure management and staff in both formal and informal settings.Key Accomplishment - Through the analysis of existing documentation, staff interviews, and firsthand observation, developed Stage Report documents for IIS and NFL Infrastructure Management.

Subcontracted through IBM to administer all aspects of UNIX environment for the Calgary Regional Health Authority (50+SUN and 20+HP) as well as contributed to the support of large scale Windows desktop environment (Windows 2000 and XP).Created standardized technical documents including network diagrams, backup procedures, disaster recovery planning, application manuals, and helpdesk solutions as well as a variety of marketing materials.Designed proposals and statements of work for new projects.Evaluated, implemented, documented, and supported all backup applications (Netbackup and Networker), as well as trained clients and co-workers in the use of these applications.Provided all levels of Help Desk support through HEAT application to research, test, and solve client requests.Key Accomplishment - Successfully replaced failed critical SUN enterprise server and restored all data with minimal client down time, while coordinating activities across cross-functional internal groups and continent-wide external vendors.

Evaluated and supported a wide variety of geotechnical, system, and desktop applications including Outlook and Active Directory.Administered UNIX and Windows environment (30+SUN, 10+IBM, 2 NetApp, 100+ Windows 2000), plus provided support for Oracle databases and Internet systems.Project and team management.Implemented and managed corporate Internet security, corporate backup systems, Y2K, and disaster recovery planning.Produced a variety of technical documentation including helpdesk procedures, hardware and software manuals, network diagrams, backup and disaster recovery procedures and configurations as well as Y2K procedures, and test results.Key Accomplishment - Evaluated, selected, and upgraded the entire corporate backup software, hardware, and methodology on time and under budget.

Bachelor Of Science, Biology

Bachelor Of Arts, English