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Recently retired senior executive with a distinguished career in marketing and creative most recently as SVP for LL Bean. Experience operating in various business environments including family ownership, private equity, and corporate subsidiary. Extensive experience with brand development, consumer research, general advertising, online marketing, customer acquisition, customer retention, brand engagement, and public relations. Particular expertise in working across disciplines, developing strategies, building consensus while creating a motivated and disciplined team. Specialty is insight-based branding efforts that speak to business model and drive results.
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RetiredL.L.Bean May 2019 - Present -
Svp Brand CommunicationsLlbean Sep 2012 - May 2019Maine
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Chief Marketing OfficerBluefly Sep 2005 - Nov 2011Responsible for all marketing and advertising including brand development, website/email design, catalog design, social media content, online marketing, general advertising, customer acquisition, customer retention, consumer insights, public relations. . Updated Bluefly brand communications 2005. Concepted and launched EYEFLY 2011. -
Director Of MarketingSteppenwolf Theatre Company Dec 2003 - Sep 2005Led all marketing/box office initiatives. Halted and reversed audience erosion trend. Clarified brand vision and brought a consistent look and voice to all Steppenwolf marketing. • Increased earned revenue, single ticket sales and new subscriptions in 1st year.• Redesigned website and developed a consistent visual style that put the idea of the brand ahead of individual plays or programs -
Svp AdvertisingSpiegel Catalog 2001 - 2003Responsible for articulation of brand strategy, catalog and internet creative, sales promotion, national advertising, public relations, internal communications and advertising production – a budget in excess of $120 million annually.
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Vp Advertising And MarketingSpiegel 1998 - 2001Directed all marketing and advertising efforts for Spiegel "Big Book" business unit.
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Vp MarketingSpiegel 1997 - 1998Greater Chicago AreaResponsible for all efforts related to marketing of Spiegel Catalog including strategic planning, customer acquisition/retention, catalog circulation, consumer research, customer file modeling,
Brad Matson Skills
Brad Matson Education Details
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English -
High School
Frequently Asked Questions about Brad Matson
What company does Brad Matson work for?
Brad Matson works for L.l.bean
What is Brad Matson's role at the current company?
Brad Matson's current role is SVP Brand Communications at LLBean.
What is Brad Matson's email address?
Brad Matson's email address is bm****@****ean.com
What is Brad Matson's direct phone number?
Brad Matson's direct phone number is +120760*****
What schools did Brad Matson attend?
Brad Matson attended Mcgill University, International School Of Brussels.
What are some of Brad Matson's interests?
Brad Matson has interest in Collecting Antiques, Horses, Sweepstakes, Home Improvement, Shooting, Reading, Sports, The Arts, Golf, Home Decoration.
What skills is Brad Matson known for?
Brad Matson has skills like Online Marketing, E Commerce, Advertising, Marketing Strategy, Social Media, Brand Development, Integrated Marketing, Email Marketing, Marketing, Social Media Marketing, Online Advertising, Management.
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Brad Matson
Kirkland, Wa1hotmail.com -
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Brad Matson
Dallas, Ga1majesticplumbing.com -
1north-ok.edu
2 +158071XXXXX
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