Gulp Vitamins makes supplements personalized to your individual health needs.

SagePoint is a management consultancy focused on growth strategy and innovation. We work among many industries including CPG, technology, retail, business services, energy, recreation and education. Major clients with large, multi-year retainers have included: BP, PepsiCo, and Post Cereals. I founded SagePoint in 2001 and continue to own it, but it is now managed by other partners. During the last twenty years I have taken several leaves to run other businesses (generally at clients requests) or start other companies. That is why my tenure overlaps other positions below.Clients served: ● PepsiCo (including Frito-Lay, Quaker, Tropicana, and Pepsi divisions)● BP ● Post Cereals● Skullcandy (large innovative headphone company)● Sara Lee (world's largest bread company at the time we worked for them)● Domino's● PetSmart● Vista Outdoor (outdoor recreation company with 39 brands in their portfolio)● Castrol (the largest lubricant brand at retail)● Fellows (office supplies)● Mrs. Fields (cookie retailer)● Welch's (CPG)● Whole Foods (via a PepsiCo Joint Venture)● T-Mobile● Many smaller brands you haven't heard of (yet) ● And others that requested confidentialitysagepointgroup.comKey Accomplishments: ● Grew revenue by 10x to a multi-million annual revenue through better clients, more consulting partners & associates, better services, and longer-term retainers. ● Generated multi-million-dollar contracts with long-term retainers among our most important clients (including Post, BP and PepsiCo)● Most important metric of success for these clients is that we created, developed and launched 100’s of products/services that have generated millions of dollars of profits● Our work is largely confidential. But I can say that we craft growth strategies, shape innovation roadmaps, invent and launch new products, rebuild portfolios, segment industries, vet acquisitions, improve brand strategies, and execute touchpoints. See sagepointgroup.com for details.

Solaray is a $125M CPG supplement brand (within the private equity company Nutraceuticals). As head of marketing I grew the Solaray business 37% during my tenure in a relatively flat industry by building a rock solid team, crafting a better brand strategy, rolling out over 50 new products, marketing the brand with a new ad campaign and implementing modern digital best practices.Key Accomplishments:● Grew revenue 37% during my tenure through innovations, improved branding, and better touchpoints● Executed a new strategic messaging platform, five-year roadmap, and launched over 50 products ● Developed a brilliant new portfolio segmentation strategy to manage over 900 products● Rebranded and crafted a brand identity and packaging system that applied to over 900 products● Redesigned Solaray.com and grew online sales 125% during my tenure● Implemented hundreds of thousands of dollars of performance-based marketing using geo-digital, social and influencers tactics with a positive and growing ROI● Built and nurtured a rock-solid team of marketers who continue to execute with excellence

Intellibed is a $36M sleep technology company that makes a high-end mattress using a revolutionary cushioning technology. I doubled revenue during my tenure. I was a general manager of the company with a special focus on strategy, finance, fund-raising, marketing, and product development. My leadership directly contributed to a radical pivot in the business model and business plan which dramatically improved the market value of the company directly leading to a change in ownership at a 3X multiple to companies' valuation when I joined.Key Accomplishments: ● Grew revenue by 104% during my tenure with a radical new brand strategy, innovation and marketing● Pivoted the company’s business model which dramatically improved its market value● Redesigned Intellibed.com and grew online over 200% through social, influencer, and web marketing● Reengineered and relaunched all 27 products resulting in a 1/3 increase in revenue per unit sold● Rebuilt financial planning which was key to recapitalizing the company in $15M Series A round● The company was sold to new ownership for a 3x multiple vs. its valuation when I arrived

BoxSpace is a pioneering concept in micro-self-storage combining best practices in app-driven consumer services, retail marketing, and data-driven logistics. I started, ran, and tried to sell this company to the large self-storage companies. Status of those transactions are confidential.

This was a side hobby overlapping other work. I taught Strategy and Innovation for thirteen years at BYU's Marriott School of Management MBA program. This MBA school has consistently been ranked among the top 30 MBA programs. This was a part-time avocation that gave me an opportunity to give back to students and serve the school. My book Top Strategic Models was used as the text for my strategy classes.

A charter school facility development, construction and financing company. As a SagePoint client I was asked by the CEO to take an operating role as the CMO for about a year. Built the brand strategy, go-to-market sales plan, and most crucially the financial modeling system both for vetting charter schools and for planning the building, leasing, and bond issuance for the financing of the school. This helped lay the ground work for the successful acquisition of HighMark after which I returned to SagePoint.Key Accomplishments: ●Built systems that led to the successful development, construction, and financing of 85 schools●Built the brand strategy, go-to-market sales plan, and significantly rebuilt the financial models for vetting and planning school buildings, leading to the successful acquisition of the company by a private equity fund, where upon I left the company

Consumer electronics company that pivoted to digital entertainment streaming technology company. After several years of brand strategy consulting as a client of SagePoint, I was asked by the CEO to take an operating role as the CMO. My key accomplishment was getting national distribution of ClearPlay products in Walmart and Target though the implementation of the then state-of-the-art video merchandising end cap. And was centrally involved with product development and general management of the company and most importantly with helping the company to pivot away from consumer electronics to streaming subscription services.

Havas is one of the world's largest strategy/communications/ad agency. I lead the consulting efforts for a division of the company focused on technology clients. My work generated tens of millions of dollars of ad development/production for the other Havas business units. I consulted for clients including:● Intel (wireless division)● RedHat (linux software)● Blackberry (leading phone/PDA at time)● InFocus (leading projector at time), ● GreenFlag (largest collections services company pivoting to online)● Palm via Franklin Covey (largest PalmPilot distributor)● Ask.com (third largest search portal at time, just behind Yahoo and Google)● Maxtor (largest hard drive manufacturer at time, now merged with Seagate)● Kodak (on in-store kiosks)● Xircom (largest PCI modem/ethernet company at time, acquired by Intel while working for them)I signed that my work for these clients would remain confidential. But I crafted growth strategies, brand strategies, new positioning's, and MarCom plans that moved the markets. It was an exciting time to work in technology.

I co-founded and co-lead this company. Our product, Ybook, was a similar to Facebook (but started while Zuckerberg was still in Jr. high school). It was a network of personal pages based on the metaphor of a yearbook and targeted to Millennials, (called Gen-Y at the time). We also had hooks into Secondary Education through some SasS products that enabled us to infiltrate and enroll users while in high school. We raised millions in venture capital, had 55 employees and launched our product, but failed during the first dot com bust due to frozen venture capital markets.Key Accomplishments: ● Created business plan and raised venture capital in multiple rounds from top-tier Silicon Valley investors● Chief Product Architect (UX/UI): launched apps and product features that were completely novel at the time, but would eventually become common products at companies like Facebook and Google● Engineered and launched v1.0 with 1000’s of registered users and built v2.0 for beta launch● Acting CFO managing as much as a million dollar a month burn rate and millions in loans● Negotiated truly novel BD deals with NBC, CapitalOne, USA Today, Olan Mills, Dell, Peterson

Powdr. Corp is a private equity company owning holdings in the outdoor recreation industry. I had the dual role of overseeing all marketing and sales activities for all the company's holdings as well as seeking new companies to start, invest in or buy that I would then run as the General Manager. I developed the Ybook concept while with Powdr, but they decided to pass on investing, so I left Powdr to raise capital on the open market.

I worked my way up from an entry-level ABM to Director. I worked in Brand Management, Direct Marketing, Finance, Advertising, and New Product Development. My claim to fame was that I was the inventor of Tostitos Scoops! My last role was as Head of Frito-Lay New Concept Innovation Group (reporting to the President of Frito-Lay). Key Accomplishments: ● Grew and transformed every business I touched and always surpassed my KPI/bonus plan. ● Created Tostitos innovation roadmap including Tostitos Bite Size, Tostitos Gold, and most importantly invented the Tostitos Scoops concept which has yielded over $6B in profits.● Was responsible for crafting the initial “snack-meal strategy” that was the seed of the creation of the Convenience Foods division, which now generates billions of dollars of revenue annually.● Developed a new convenience food concept with BASES/STM estimating it at $800M in revenue. This concept was contractually placed into a joint venture with Kraft Foods. ● Led the “PepsiCo Creative Pool” – a SWAT team of the fifty most creative people in all of PepsiCo tasked with generating innovations for every division. Like an internal IDEO. With a brainstorming budgets of a million a year we generated hundreds of viable ideas that were pushed into development by at least three of five divisions. ● Trained over 800 of PepsiCo’s global marketing employees on innovation development● Conceived of and implemented a new pricing strategy for Pizza Hut that yielded $72M in annual profits while simultaneously improving value perceptions of the brand. ● Oversaw the agency development for 5 new product launches consisting of over $10 million in ad production and which yielded over $100M in revenue during the launch year● Created the first ever technology-based direct marketing program in the history of PepsiCo. Credited with accretive profit averaging $17M dollars for each of the five years it ran.

I conducted statistical marketing research for clients including many large international companies including GM, Corning, Fidelity. My most unusual experience was to consult for the UK Conservative Party and for the re-election of Margret Thatcher. It was the companies contention that our consulting left its mark on history.