Brad Mclaws Email & Phone Number

Salt Lake City, Utah, US

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Park City, UT, US

• SagePoint is a management consultancy focused on growth strategy and innovation. We work among many industries including CPG, technology, retail, business services, energy, recreation and education. Major clients with.
• PepsiCo (including Frito-Lay, Quaker, Tropicana, and Pepsi divisions)
• BP
• Post Cereals
• Skullcandy (large innovative headphone company)
• Sara Lee (world's largest bread company at the time we worked for them)

• Solaray is a $125M CPG supplement brand (within the private equity company Nutraceuticals). As head of marketing I grew the Solaray business 37% during my tenure in a relatively flat industry by building a rock solid.
• Grew revenue 37% during my tenure through innovations, improved branding, and better touchpoints
• Executed a new strategic messaging platform, five-year roadmap, and launched over 50 products
• Developed a brilliant new portfolio segmentation strategy to manage over 900 products
• Rebranded and crafted a brand identity and packaging system that applied to over 900 products
• Redesigned Solaray.com and grew online sales 125% during my tenure

Salt Lake City, Utah, US

• Intellibed is a $36M sleep technology company that makes a high-end mattress using a revolutionary cushioning technology. I doubled revenue during my tenure. I was a general manager of the company with a special focus.
• Grew revenue by 104% during my tenure with a radical new brand strategy, innovation and marketing
• Pivoted the company’s business model which dramatically improved its market value
• Redesigned Intellibed.com and grew online over 200% through social, influencer, and web marketing
• Reengineered and relaunched all 27 products resulting in a 1/3 increase in revenue per unit sold
• Rebuilt financial planning which was key to recapitalizing the company in $15M Series A round

BoxSpace is a pioneering concept in micro-self-storage combining best practices in app-driven consumer services, retail marketing, and data-driven logistics. I started, ran, and tried to sell this company to the large self-storage companies. Status of those transactions are confidential.

Provo, UT, US

This was a side hobby overlapping other work. I taught Strategy and Innovation for thirteen years at BYU's Marriott School of Management MBA program. This MBA school has consistently been ranked among the top 30 MBA programs. This was a part-time avocation that gave me an opportunity to give back to students and serve the school. My book Top Strategic.

South Jordan, Utah, US

• A charter school facility development, construction and financing company. As a SagePoint client I was asked by the CEO to take an operating role as the CMO for about a year. Built the brand strategy, go-to-market.
• Built systems that led to the successful development, construction, and financing of 85 schools
• Built the brand strategy, go-to-market sales plan, and significantly rebuilt the financial models for vetting and planning school buildings, leading to the successful acquisition of the company by a private equity.

US

Consumer electronics company that pivoted to digital entertainment streaming technology company. After several years of brand strategy consulting as a client of SagePoint, I was asked by the CEO to take an operating role as the CMO. My key accomplishment was getting national distribution of ClearPlay products in Walmart and Target though the implementation.

Puteaux, FR

• Havas is one of the world's largest strategy/communications/ad agency. I lead the consulting efforts for a division of the company focused on technology clients. My work generated tens of millions of dollars of ad.
• Intel (wireless division)
• RedHat (linux software)
• Blackberry (leading phone/PDA at time)
• InFocus (leading projector at time),
• GreenFlag (largest collections services company pivoting to online)

• I co-founded and co-lead this company. Our product, Ybook, was a similar to Facebook (but started while Zuckerberg was still in Jr. high school). It was a network of personal pages based on the metaphor of a yearbook.
• Created business plan and raised venture capital in multiple rounds from top-tier Silicon Valley investors
• Chief Product Architect (UX/UI): launched apps and product features that were completely novel at the time, but would eventually become common products at companies like Facebook and Google
• Engineered and launched v1.0 with 1000’s of registered users and built v2.0 for beta launch
• Acting CFO managing as much as a million dollar a month burn rate and millions in loans
• Negotiated truly novel BD deals with NBC, CapitalOne, USA Today, Olan Mills, Dell, Peterson

Park City, UT, US

Powdr. Corp is a private equity company owning holdings in the outdoor recreation industry. I had the dual role of overseeing all marketing and sales activities for all the company's holdings as well as seeking new companies to start, invest in or buy that I would then run as the General Manager. I developed the Ybook concept while with Powdr, but they.

Purchase, New York, US

• I worked my way up from an entry-level ABM to Director. I worked in Brand Management, Direct Marketing, Finance, Advertising, and New Product Development. My claim to fame was that I was the inventor of Tostitos.
• Grew and transformed every business I touched and always surpassed my KPI/bonus plan.
• Created Tostitos innovation roadmap including Tostitos Bite Size, Tostitos Gold, and most importantly invented the Tostitos Scoops concept which has yielded over $6B in profits.
• Was responsible for crafting the initial “snack-meal strategy” that was the seed of the creation of the Convenience Foods division, which now generates billions of dollars of revenue annually.
• Developed a new convenience food concept with BASES/STM estimating it at $800M in revenue. This concept was contractually placed into a joint venture with Kraft Foods.
• Led the “PepsiCo Creative Pool” – a SWAT team of the fifty most creative people in all of PepsiCo tasked with generating innovations for every division. Like an internal IDEO. With a brainstorming budgets of a million.

Birmingham, MI, US

I conducted statistical marketing research for clients including many large international companies including GM, Corning, Fidelity. My most unusual experience was to consult for the UK Conservative Party and for the re-election of Margret Thatcher. It was the companies contention that our consulting left its mark on history.

Mba, Marketing, Strategy

Ba, Economics