• Develop strategic mid and long term partnerships, negotiating and securing product ranges at competitive discounted prices. • Prepare forecasts inline with budget expectations and manage stock levels.• Managing a team of 4 staff to ensure all sales are scheduled and online in accordance with deadlines.• Business development and maintaining supplier relationships.• Development consignment sales model with key suppliers.• International product sourcing and logistics management.• Sales analysis and reporting to management and suppliers.• Financial management of category.

Managing a team of 7 staff in the development of 12 in-house brands for The Iconic on-line retailer to cover a range of target consumers and complement the range of Branded products offered on-line and drive higher over al margins for the business.Product Management/Merchandising• Review yearly/seasonal and monthly budgets with planner to ensure budgets can be achieved with company infrastructure.• Range planning to meet budgets, financial KPIs, production and vendor requirements and market trend requirements.• Conduct analysis of sales history to monitor the product life cycle of categories and improve the range offerings.• Management of seasonal buy plans to ensure margin targets, production lead times, MOQs and delivery requirements are met and budgets are met and exceeded.• Identifying growth categories and market opportunities each season based on research.• Managing the development process with product developers, production and buying to ensure workflow is running smoothly between departments and ranges are delivered on time.• Setting all retail prices and negotiating FOB/FIS prices to ensure margin targets are met across all categories.• Manage seasonal purchasing and stock levels.• Setting product development critical path.• Monitoring sales and implementing mark downs and sales promotions.Operations Management• Create Critical Path for development tracking and budget monitoring.• Manage the seasonal development process to ensure on time delivery.• Ensure all teams are adhering to critical path.• Manage monthly OTB with planner.Marketing and Brand Management• Branding for each brand and brand guidelines for marketing team.• Establish uniform brand/product image through packaging, labelling and POS.Achievements• Create process and team structure to enable rapid growth of Private Label brands.• Top brands in the menswear and womenswear business.• Achieved the highest margin and sell thru of all departments for W12 and S12 seasons.

Mens and Youth Product Merchandise ManagerApparel and AccessoriesProduct Management/Merchandising• Range planning to meet budgets, financial KPIs, production and vendor requirements and market trend requirements.• Conduct analysis of sales history at both indent and in store sell through to monitor the product life cycle of categories and improve the range offerings.• Management of seasonal buy plans to ensure margin targets, production lead times and MOQs are met and budgets are met and exceeded.• Researching overseas and domestic markets to ensure product is on trend and suitable to current and future distribution channels.• Identifying growth categories and market opportunities each season based on research and market feedback.• Managing the design and art team to ensure ranges are created to brief and on calendar.• Managing the development process with product developers, production and garment technicians to ensure workflow is running smoothly between departments and ranges are delivered on time.• Selecting styles from international ranges to support locally developed product lines.• Setting all wholesale and retail prices and negotiating FOBs to ensure margin targets are met across all categories, with extra margin in key seasonal categories to help drive sales through margin incentives.• Ensuring all products meet and exceed company quality standards.• Manage seasonal purchasing and stock levels.• Setting product development and sales calendars.• Global range development.Marketing and Brand Management• Analyse the company’s product range and adapt plans to ensure the range covers all opportunities in the market place.• Analyse the market and competitors to ensure category price points are competitive in the market.Sales• Sell to major accounts, SDS, Surfection, City Beach and GSM Retail operations.

Marketing and Brand Management• Identify and analyse strengths and weaknesses with in the companies product range and adapt plans to accommodate opportunities and threats in the market place.• Brand/Product positioning. Created a new identity and position in the market for ASICS apparel ranges.• Distribution Channel selection. Selected groups of retailers who best suited the new product line up and removed distribution from retailers that did not fit with the revised brand image. • Target Pricing. Establish competitive price points based on market analysis.• Provide direction and creative concepts apparel and accessories ranges.• Establish uniform brand/product image through packaging, labeling and POS.Sales• Sell to major accounts, Rebel, Amart and key independents. Provide key information on direction and technical benefits on products and establish SMU/ECM opportunities.• Forecasting sales. Analyse sales during sell in periods to ensure production minimums are met and to improve production lead times.• Provide direction to distributors and sales representatives on how to increase sales to independent accounts.• Set targets and plans to ensure yearly budget is met and continuous monitoring of sales to adapt sales plans and exit strategies where necessary.Product Management (Oceania)• Range Planning and budgeting• Range design and specification• Fittings• Costings• Graphic design• Local and offshore sourcing• Production• Global range development• Mid term planning and schedulingGlobal Apparel Team• Representing Oceania region as a member of global team made up of Product managers from Europe, USA and Japan.• Developing a unified image for the ASICS brand of apparel, in the areas of product, marketing and key distribution.Achievements• Increased ASICS apparel sales 47% (2005-2007)• Increased ASICS apparel sales 23% (2007-2008)• Increased ASICS accessories sales 67% (2005-2007)

• Range Planning• Range design and specification• Local and offshore sourcing• Graphic design• Liaising with freelance artists• Managing staff (pattern maker and machinist)• Liaise with production team to ensure timelines are met

• Designing clothing and accessories for Australian and European markets• Local and offshore sourcing• Liaising with manufacturers• Graphic design• Liaising with freelance artists• Fittings• Analyzing sales reports