Brad Rooke Email and Phone Number
Over the span of 34 years Brad Rooke has created business development programs (i.e. investment, distribution, OEM partnerships, engineered systems, procurement vehicles, VAR consortiums, etc.) and generated sales that made significant contributions in helping establish a number of pre-existing and young start-up organizations (VARs, System Integrators, & Manufacturers) realize a large customer base, achieve local/global brand recognition, and/or obtain market dominance in a particular category/geography. As a certified Sales Professional who abides by the CPSA's Sales Institute Code of Ethics Brad assists organizations meet/exceed their objectives in the capacity of Business Development & Sales. Prior to his current position as a ServiceNow Enterprise Account Executive, Brad was the VP of Sales at Breqwatr (on premise IAAS Private Cloud), the first Canadian Account Executive at Solidfire (market leader in all-flash storage), second Regional Territory Manager at Isilon Systems (a division of EMC), and was the Founder/Owner of a number of successful IT firms: Orbit Technologies (a holding company comprised of technology based business organizations), GPL (offered an extensive portfolio of solutions designed for the data centre), Sevion Solutions (provided turn-key managed services that transitioned IT Resellers to Managed Service Providers), Verdias (sustainability consulting firm) and Appariti (sales consulting and management firm). Previously, Brad built and managed top revenue accounts as a Senior Account Manager and Global Account Manager for NetApp (leading vendor for data storage systems), Unis Lumin/SoftChoice (Cisco Communications Integrator), and Anixter (Communications Distributor). Brad has also assisted IT firms in their Marketing efforts where he has been responsible for both Advertising and Product Management.Brad attended Humber College for Marketing and earned a BCOM degree in Communication Studies at the University of Windsor
Tricentis
View- Website:
- tricentis.com
- Employees:
- 750
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Account DirectorTricentis Aug 2024 - PresentToronto, Ontario, Canada- Articulate the value of our platform to C-Level executives at the enterprise and key account level.- Strategically and rapidly developing pipeline- Navigating complex organizations and developing value-based ROI proposals- Develop and execute a comprehensive territory plan- Ensure 100% satisfaction with all customers- Forecasting sales activity and revenue achievement in Salesforce -
Chief Revenue Officer (Cro) - AdvisorBreqwatr Inc. Mar 2024 - PresentToronto, Ontario, Canada• Lead the strategic vision with defined action steps/plans, a realistic timeline, and clear goals to support strategies required to maximize the performance of the organization • Manage operational budgets, financial reporting, P&L, operational strategy, pricing strategies, impact analysis, supplier strategy, client/partner onboarding, customer relationship management, brand management, account management, vendor performance management, contract/proposal management, forecasting & capacity planning• Act as a trusted advisor to customers and drove continuous value; understand the goals and objectives of customers and help them achieve success and identify and develop expansion opportunities -
Enterprise Account Executive For Canada EastServicenow Apr 2018 - Mar 2024• Led all sales efforts within the assigned territory, including prospect identification, lead generation, pipeline management, sales calls, consultative selling, presenting/demonstrating, cycle, proposal, proof of concept (POCs), and contract negotiation while delivering the highest standard of integrity, quality, and customer service to global Government and Fortune 500 clients providing cloud computing solutions • Developed financial forecasts by performing budgeting/financial analysis; conducted accurate sales forecasts, and achieved sales targets based on quarterly/annual revenue goals • Ensured effective customer onboarding and long-term success through collaborating with the Customer Success team; developed post-sale account plans identifying expansion and referral opportunities in collaboration with Customer Success• Leveraged and coordinated with cross-functional internal teams (internal marketing, sales development, pre-sales, customer success) to efficiently navigate complex sales cycles• Led the crisis and escalation management as needed for urgent client issues, ensuring timely updates for ongoing incidents through partnerships with internal stakeholders• Engaged with Director and C-Level executives to translate business needs into technical and operational plans; prepared presentations and materials that articulated client solutions and strategies to exceed client expectationsKey Highlights• Created and executed go-to-market business plans and set up ServiceNow practice within Ontario Government and agencies - LCBO, Metrolinx, OLG, OCS, IESO (i.e., channel, partners marketing, etc.) to secure net new revenue• Increased sales from existing customer base while recruiting new companies and revenue with leading consulting agencies including KPMG, Deloitte, Accenture -
Vp Sales & Business DevelopmentBreqwatr Inc. Aug 2015 - Apr 2018Toronto• Managed the execution of action plans to maintain core business, identify new business opportunities aligned to purpose-driven strategy, budgeting, P&L management across all sales channels, relationship management with clients, product planning, pricing, geographic business expansion, contract management, and brand management to grow total profitability providing managed private cloud services • Led the acquisition of new customers, sold additional products or services to existing ones, diversified client base, created go-to-market strategies, and provided fiscal guidance with respect to the sales and marketing organization.• Provided regular, formal updates to the senior leadership teams on key clients on a sales strategy to review and interpret sales data • Created marketing material and business collateral (customer & investor-facing), such as product overview brochures, business justification papers, frequently asked questions (FAQs), and VAR sales collateral in the form of cold call/email verbiage, canned responses, and most importantly VAR sales training• Delivered new customer logos and sales revenue through personal networks, prospecting, RFP responses, channel partners, marketing, etc.Key Highlights• Led the creation of investment strategies including government grant programs (BDC, SRED, IRAP), Venture Capital, Angels, Debt Equity• Recruited and managed North American Distributors (i.e. Arrow Electronics)• Forge alliances (OEM Partnerships) with global manufacturers (i.e. Dell, HPE)• Created partnerships with globally recognized IT Manufacturers (i.e., Pure, Solidfire)• Creating pathways for government purchases and procurement for engineered systems• Built local, national, and global Reseller Communities (VAR Partnership Consortiums) with Telus, SoftChoice, IT Blueprint, Powerland, Scalar, Manteo Group, Mindful Experience, Pivott, Quick Intelligence, Scalar, Soroc, Syner Solution, Northern Micro, CPU, IMP) -
Regional Account ManagerSolidfire, Inc. Jan 2014 - Aug 2015Toronto• Led the execution of action plans to maintain core business, identify new business opportunities aligned to purpose-driven strategy, budgeting, P&L management across all sales channels, lead generation relationship management with clients, product planning, business expansion, and brand management to grow total profitability providing cloud services (high-performance applications from a multi-tenant infrastructure for the Next Generation Data Centre)• Performed sales of software/solutions and related services to prospective and existing customers; managed sales through forecasting, account resource allocation, account strategy, and planning• Prepared and conducted software training and product demonstrations for internal & external stakeholders and end-users to maximize value; worked closely with the training/coaching team to continuously improve upon the delivery and performance of the company’s products & systems• Delivered new customer logos and sales revenue through personal network, external prospecting, RFP responses, channel partners, etc• Established, nurtured, and maintained strong relationships with large accounts to influence decisions and business outcomesKey Highlights• Created Partnership Consortium and signed net new partners that matched manufacturers' VAR profile• Created start-up plans for partners holistically (company) and individually (VAR sales representatives) by performing Channel Management• Orchestrated solutions for global sales challenges that existed (be more relevant for IT leaders beyond data storage) -
Regional Territory Manager (Isilon Division)Dell Emc Mar 2011 - Dec 2013• Developed relationships with business and IT stakeholders and became an expert on a customer's implementation by understanding their top business goals and priorities• Assisted customers achieve their technical goals and outcomes by providing timely, proactive recommendations that will benefit customers' ongoing usage of software/solutions• Acted as a proactive liaison and focal point into technology, product, and technical support teams, to address product feature/technical hurdles driving business reliability and customer satisfaction• Involved in the documentation of new ideas, lessons learned, integration, and technical support processes to ensure team productivity, process improvements, and efficient client communicationKey Highlights• Led the set-up of EMC Isilon to the Canadian Marketplace (second national sales hire); functioned in a sales overlay role while reporting independently and autonomously to the Isilon division • Created and executed an education plan to gain EMC Account Managers support who historically were trained to represent other product offerings• Performed Project Management role to resolve Sev1 issues associated with strategically important top enterprise accounts.• Penetrated vertical markets and became the first global team to successfully win and scale financial vertical/sector (TD Bank) -
Co-Founder, DirectorOrbit Technologies Aug 2010 - Mar 2011Orbit Technologies was a holding company comprised of technology based businesses that contributed to the success of its consortium members and market through standardizations. -
Co-Founder & External AdvisorJumppoint Aug 2010 - Mar 2011GPL and Sevion was consolidated into a single entity known as JumpPoint. -
Founder, Vice President SalesSevion Services Aug 2007 - Mar 2011Sevion Systems created appliances for software manufacturers and assisted VARs transition from IT Resellers to Managed Service Providers through a backup managed services offering. -
Founder & Co-PresidentGpl Aug 2007 - Aug 2010GPL was a data storage consulting VAR that architected, installed, and supported information stores. -
Senior Account Manager And Global SalesNetwork Appliance Apr 2000 - Aug 2007NetApp, Inc. is an American multinational storage and data management company headquartered in Sunnyvale, California. It has ranked in the Fortune 500 since 2012. -
Senior Account ManagerUnis Lumin Oct 1996 - Mar 2000UNIS LUMIN, Inc. provides technical consulting, managed, and support services for communications networks. The company’s technical consulting services include commercial applications, systems management, and security services. It also offers Cisco and Microsoft unified communications, Microsoft SharePoint, Keystone partnered, data center and virtualization, application development, wireless, infrastructure, and project management services. The company was founded in 1990 and is based in Oakville, Canada. It has locations in Oakville, Calgary, Vancouver, Montréal, and Halifax, Canada. As of December 1, 2011, UNIS LUMIN, Inc. operates as a subsidiary of Softchoice Corp. -
Sales & MarketingAnixter Nov 1990 - Sep 1996Anixter International is a company based in Glenview, Illinois, United States and founded in 1957. The company supplies communications and security products and electrical and electronic wire and cable. Anixter is a Fortune 500 company.
Brad Rooke Education Details
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Communication Studies -
Marketing
Frequently Asked Questions about Brad Rooke
What company does Brad Rooke work for?
Brad Rooke works for Tricentis
What is Brad Rooke's role at the current company?
Brad Rooke's current role is Account Management and Sales Professional - Proven background in business development programs (investment, distribution, OEM partnerships, engineered systems, procurement vehicles, VAR consortiums).
What schools did Brad Rooke attend?
Brad Rooke attended University Of Windsor, Humber College.
Who are Brad Rooke's colleagues?
Brad Rooke's colleagues are Marie Faye Pacrin, Jessica Sabatini, Marc Hinterleitner, Colton Kirby, Ankush Bhat, Rick Holmberg, Alea A..
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Brad Rooke
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