Brad Rooke
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Brad Rooke Email & Phone Number

Account Management and Sales Professional - Proven background in business development programs (investment, distribution, OEM partnerships, engineered systems, procurement vehicles, VAR consortiums) at Tricentis
Location: Oakville, Ontario, Canada 13 work roles 2 schools
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Role
Account Management and Sales Professional - Proven background in business development programs (investment, distribution, OEM partnerships, engineered systems, procurement vehicles, VAR consortiums)
Location
Oakville, Ontario, Canada
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Brad Rooke is listed as Account Management and Sales Professional - Proven background in business development programs (investment, distribution, OEM partnerships, engineered systems, procurement vehicles, VAR consortiums) at Tricentis, a company with 750 employees, based in Oakville, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Brad Rooke.

Brad Rooke previously worked as Account Director at Tricentis and Chief Revenue Officer (CRO) - Advisor at Breqwatr Inc.. Brad Rooke holds Bachelor In Commerce, Communication Studies from University Of Windsor.

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Tricentis

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About Brad Rooke

Over the span of 34 years Brad Rooke has created business development programs (i.e. investment, distribution, OEM partnerships, engineered systems, procurement vehicles, VAR consortiums, etc.) and generated sales that made significant contributions in helping establish a number of pre-existing and young start-up organizations (VARs, System Integrators, & Manufacturers) realize a large customer base, achieve local/global brand recognition, and/or obtain market dominance in a particular category/geography. As a certified Sales Professional who abides by the CPSA's Sales Institute Code of Ethics Brad assists organizations meet/exceed their objectives in the capacity of Business Development & Sales. Prior to his current position as a ServiceNow Enterprise Account Executive, Brad was the VP of Sales at Breqwatr (on premise IAAS Private Cloud), the first Canadian Account Executive at Solidfire (market leader in all-flash storage), second Regional Territory Manager at Isilon Systems (a division of EMC), and was the Founder/Owner of a number of successful IT firms: Orbit Technologies (a holding company comprised of technology based business organizations), GPL (offered an extensive portfolio of solutions designed for the data centre), Sevion Solutions (provided turn-key managed services that transitioned IT Resellers to Managed Service Providers), Verdias (sustainability consulting firm) and Appariti (sales consulting and management firm). Previously, Brad built and managed top revenue accounts as a Senior Account Manager and Global Account Manager for NetApp (leading vendor for data storage systems), Unis Lumin/SoftChoice (Cisco Communications Integrator), and Anixter (Communications Distributor). Brad has also assisted IT firms in their Marketing efforts where he has been responsible for both Advertising and Product Management.Brad attended Humber College for Marketing and earned a BCOM degree in Communication Studies at the University of Windsor

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Brad Rooke's current company

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Tricentis
Tricentis
Account Management and Sales Professional - Proven background in business development programs (investment, distribution, OEM partnerships, engineered systems, procurement vehicles, VAR consortiums)
mountain view, california, united states
Website
Employees
750
AeroLeads page
13 roles

Brad Rooke work experience

A career timeline built from the work history available for this profile.

Account Director

Current

Toronto, Ontario, Canada

- Articulate the value of our platform to C-Level executives at the enterprise and key account level.- Strategically and rapidly developing pipeline- Navigating complex organizations and developing value-based ROI proposals- Develop and execute a comprehensive territory plan- Ensure 100% satisfaction with all customers- Forecasting sales activity and.

Aug 2024 - Present

Chief Revenue Officer (Cro) - Advisor

Current

Toronto, Ontario, Canada

  • Lead the strategic vision with defined action steps/plans, a realistic timeline, and clear goals to support strategies required to maximize the performance of the organization
  • Manage operational budgets, financial reporting, P&L, operational strategy, pricing strategies, impact analysis, supplier strategy, client/partner onboarding, customer relationship management, brand management, account.
  • Act as a trusted advisor to customers and drove continuous value; understand the goals and objectives of customers and help them achieve success and identify and develop expansion opportunities
Mar 2024 - Present

Enterprise Account Executive For Canada East

  • Led all sales efforts within the assigned territory, including prospect identification, lead generation, pipeline management, sales calls, consultative selling, presenting/demonstrating, cycle, proposal, proof of.
  • Developed financial forecasts by performing budgeting/financial analysis; conducted accurate sales forecasts, and achieved sales targets based on quarterly/annual revenue goals
  • Ensured effective customer onboarding and long-term success through collaborating with the Customer Success team; developed post-sale account plans identifying expansion and referral opportunities in collaboration with.
  • Leveraged and coordinated with cross-functional internal teams (internal marketing, sales development, pre-sales, customer success) to efficiently navigate complex sales cycles
  • Led the crisis and escalation management as needed for urgent client issues, ensuring timely updates for ongoing incidents through partnerships with internal stakeholders
  • Engaged with Director and C-Level executives to translate business needs into technical and operational plans; prepared presentations and materials that articulated client solutions and strategies to exceed client.
Apr 2018 - Mar 2024

Vp Sales & Business Development

Toronto

  • Managed the execution of action plans to maintain core business, identify new business opportunities aligned to purpose-driven strategy, budgeting, P&L management across all sales channels, relationship management with.
  • Led the acquisition of new customers, sold additional products or services to existing ones, diversified client base, created go-to-market strategies, and provided fiscal guidance with respect to the sales and.
  • Provided regular, formal updates to the senior leadership teams on key clients on a sales strategy to review and interpret sales data
  • Created marketing material and business collateral (customer & investor-facing), such as product overview brochures, business justification papers, frequently asked questions (FAQs), and VAR sales collateral in the.
  • Delivered new customer logos and sales revenue through personal networks, prospecting, RFP responses, channel partners, marketing, etc.Key Highlights
  • Led the creation of investment strategies including government grant programs (BDC, SRED, IRAP), Venture Capital, Angels, Debt Equity
Aug 2015 - Apr 2018

Regional Account Manager

Toronto

  • Led the execution of action plans to maintain core business, identify new business opportunities aligned to purpose-driven strategy, budgeting, P&L management across all sales channels, lead generation relationship.
  • Performed sales of software/solutions and related services to prospective and existing customers; managed sales through forecasting, account resource allocation, account strategy, and planning
  • Prepared and conducted software training and product demonstrations for internal & external stakeholders and end-users to maximize value; worked closely with the training/coaching team to continuously improve upon the.
  • Delivered new customer logos and sales revenue through personal network, external prospecting, RFP responses, channel partners, etc
  • Established, nurtured, and maintained strong relationships with large accounts to influence decisions and business outcomesKey Highlights
  • Created Partnership Consortium and signed net new partners that matched manufacturers' VAR profile
Jan 2014 - Aug 2015

Regional Territory Manager (Isilon Division)

  • Developed relationships with business and IT stakeholders and became an expert on a customer's implementation by understanding their top business goals and priorities
  • Assisted customers achieve their technical goals and outcomes by providing timely, proactive recommendations that will benefit customers' ongoing usage of software/solutions
  • Acted as a proactive liaison and focal point into technology, product, and technical support teams, to address product feature/technical hurdles driving business reliability and customer satisfaction
  • Involved in the documentation of new ideas, lessons learned, integration, and technical support processes to ensure team productivity, process improvements, and efficient client communicationKey Highlights
  • Led the set-up of EMC Isilon to the Canadian Marketplace (second national sales hire); functioned in a sales overlay role while reporting independently and autonomously to the Isilon division
  • Created and executed an education plan to gain EMC Account Managers support who historically were trained to represent other product offerings
Mar 2011 - Dec 2013

Co-Founder, Director

Orbit Technologies was a holding company comprised of technology based businesses that contributed to the success of its consortium members and market through standardizations.

Aug 2010 - Mar 2011

Co-Founder & External Advisor

GPL and Sevion was consolidated into a single entity known as JumpPoint.

Aug 2010 - Mar 2011

Founder, Vice President Sales

Sevion Systems created appliances for software manufacturers and assisted VARs transition from IT Resellers to Managed Service Providers through a backup managed services offering.

Aug 2007 - Mar 2011

Founder & Co-President

Gpl

GPL was a data storage consulting VAR that architected, installed, and supported information stores.

Aug 2007 - Aug 2010

Senior Account Manager And Global Sales

NetApp, Inc. is an American multinational storage and data management company headquartered in Sunnyvale, California. It has ranked in the Fortune 500 since 2012.

Apr 2000 - Aug 2007

Senior Account Manager

UNIS LUMIN, Inc. provides technical consulting, managed, and support services for communications networks. The company’s technical consulting services include commercial applications, systems management, and security services. It also offers Cisco and Microsoft unified communications, Microsoft SharePoint, Keystone partnered, data center and.

Oct 1996 - Mar 2000

Sales & Marketing

Anixter International is a company based in Glenview, Illinois, United States and founded in 1957. The company supplies communications and security products and electrical and electronic wire and cable. Anixter is a Fortune 500 company.

Nov 1990 - Sep 1996
Team & coworkers

Colleagues at Tricentis

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2 education records

Brad Rooke education

Bachelor In Commerce, Communication Studies

The Department of Communication, Media, and Film Studies is a well-established and highly subscribed program at the University of Windsor..

Marketing, Marketing

This unique program applied the concepts that drive successful product development, advertising, promotion and distribution to the arena.

FAQ

Frequently asked questions about Brad Rooke

Quick answers generated from the profile data available on this page.

What company does Brad Rooke work for?

Brad Rooke works for Tricentis.

What is Brad Rooke's role at Tricentis?

Brad Rooke is listed as Account Management and Sales Professional - Proven background in business development programs (investment, distribution, OEM partnerships, engineered systems, procurement vehicles, VAR consortiums) at Tricentis.

Where is Brad Rooke based?

Brad Rooke is based in Oakville, Ontario, Canada while working with Tricentis.

What companies has Brad Rooke worked for?

Brad Rooke has worked for Tricentis, Breqwatr Inc., Servicenow, Solidfire, Inc., and Dell Emc.

Who are Brad Rooke's colleagues at Tricentis?

Brad Rooke's colleagues at Tricentis include Štefan Evin, Sam Robinson, Tuan Lam, Seán Keogh, and Shilpi Jain.

How can I contact Brad Rooke?

You can use AeroLeads to view verified contact signals for Brad Rooke at Tricentis, including work email, phone, and LinkedIn data when available.

What schools did Brad Rooke attend?

Brad Rooke holds Bachelor In Commerce, Communication Studies from University Of Windsor.

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