Brad Rooke Email & Phone Number

Toronto, Ontario, Canada

- Articulate the value of our platform to C-Level executives at the enterprise and key account level.- Strategically and rapidly developing pipeline- Navigating complex organizations and developing value-based ROI proposals- Develop and execute a comprehensive territory plan- Ensure 100% satisfaction with all customers- Forecasting sales activity and revenue achievement in Salesforce

Toronto, Ontario, Canada

• Lead the strategic vision with defined action steps/plans, a realistic timeline, and clear goals to support strategies required to maximize the performance of the organization • Manage operational budgets, financial reporting, P&L, operational strategy, pricing strategies, impact analysis, supplier strategy, client/partner onboarding, customer relationship management, brand management, account management, vendor performance management, contract/proposal management, forecasting & capacity planning• Act as a trusted advisor to customers and drove continuous value; understand the goals and objectives of customers and help them achieve success and identify and develop expansion opportunities

• Led all sales efforts within the assigned territory, including prospect identification, lead generation, pipeline management, sales calls, consultative selling, presenting/demonstrating, cycle, proposal, proof of concept (POCs), and contract negotiation while delivering the highest standard of integrity, quality, and customer service to global Government and Fortune 500 clients providing cloud computing solutions • Developed financial forecasts by performing budgeting/financial analysis; conducted accurate sales forecasts, and achieved sales targets based on quarterly/annual revenue goals • Ensured effective customer onboarding and long-term success through collaborating with the Customer Success team; developed post-sale account plans identifying expansion and referral opportunities in collaboration with Customer Success• Leveraged and coordinated with cross-functional internal teams (internal marketing, sales development, pre-sales, customer success) to efficiently navigate complex sales cycles• Led the crisis and escalation management as needed for urgent client issues, ensuring timely updates for ongoing incidents through partnerships with internal stakeholders• Engaged with Director and C-Level executives to translate business needs into technical and operational plans; prepared presentations and materials that articulated client solutions and strategies to exceed client expectationsKey Highlights• Created and executed go-to-market business plans and set up ServiceNow practice within Ontario Government and agencies - LCBO, Metrolinx, OLG, OCS, IESO (i.e., channel, partners marketing, etc.) to secure net new revenue• Increased sales from existing customer base while recruiting new companies and revenue with leading consulting agencies including KPMG, Deloitte, Accenture

Toronto

• Managed the execution of action plans to maintain core business, identify new business opportunities aligned to purpose-driven strategy, budgeting, P&L management across all sales channels, relationship management with clients, product planning, pricing, geographic business expansion, contract management, and brand management to grow total profitability providing managed private cloud services • Led the acquisition of new customers, sold additional products or services to existing ones, diversified client base, created go-to-market strategies, and provided fiscal guidance with respect to the sales and marketing organization.• Provided regular, formal updates to the senior leadership teams on key clients on a sales strategy to review and interpret sales data • Created marketing material and business collateral (customer & investor-facing), such as product overview brochures, business justification papers, frequently asked questions (FAQs), and VAR sales collateral in the form of cold call/email verbiage, canned responses, and most importantly VAR sales training• Delivered new customer logos and sales revenue through personal networks, prospecting, RFP responses, channel partners, marketing, etc.Key Highlights• Led the creation of investment strategies including government grant programs (BDC, SRED, IRAP), Venture Capital, Angels, Debt Equity• Recruited and managed North American Distributors (i.e. Arrow Electronics)• Forge alliances (OEM Partnerships) with global manufacturers (i.e. Dell, HPE)• Created partnerships with globally recognized IT Manufacturers (i.e., Pure, Solidfire)• Creating pathways for government purchases and procurement for engineered systems• Built local, national, and global Reseller Communities (VAR Partnership Consortiums) with Telus, SoftChoice, IT Blueprint, Powerland, Scalar, Manteo Group, Mindful Experience, Pivott, Quick Intelligence, Scalar, Soroc, Syner Solution, Northern Micro, CPU, IMP)

Toronto

• Led the execution of action plans to maintain core business, identify new business opportunities aligned to purpose-driven strategy, budgeting, P&L management across all sales channels, lead generation relationship management with clients, product planning, business expansion, and brand management to grow total profitability providing cloud services (high-performance applications from a multi-tenant infrastructure for the Next Generation Data Centre)• Performed sales of software/solutions and related services to prospective and existing customers; managed sales through forecasting, account resource allocation, account strategy, and planning• Prepared and conducted software training and product demonstrations for internal & external stakeholders and end-users to maximize value; worked closely with the training/coaching team to continuously improve upon the delivery and performance of the company’s products & systems• Delivered new customer logos and sales revenue through personal network, external prospecting, RFP responses, channel partners, etc• Established, nurtured, and maintained strong relationships with large accounts to influence decisions and business outcomesKey Highlights• Created Partnership Consortium and signed net new partners that matched manufacturers' VAR profile• Created start-up plans for partners holistically (company) and individually (VAR sales representatives) by performing Channel Management• Orchestrated solutions for global sales challenges that existed (be more relevant for IT leaders beyond data storage)

• Developed relationships with business and IT stakeholders and became an expert on a customer's implementation by understanding their top business goals and priorities• Assisted customers achieve their technical goals and outcomes by providing timely, proactive recommendations that will benefit customers' ongoing usage of software/solutions• Acted as a proactive liaison and focal point into technology, product, and technical support teams, to address product feature/technical hurdles driving business reliability and customer satisfaction• Involved in the documentation of new ideas, lessons learned, integration, and technical support processes to ensure team productivity, process improvements, and efficient client communicationKey Highlights• Led the set-up of EMC Isilon to the Canadian Marketplace (second national sales hire); functioned in a sales overlay role while reporting independently and autonomously to the Isilon division • Created and executed an education plan to gain EMC Account Managers support who historically were trained to represent other product offerings• Performed Project Management role to resolve Sev1 issues associated with strategically important top enterprise accounts.• Penetrated vertical markets and became the first global team to successfully win and scale financial vertical/sector (TD Bank)

Orbit Technologies was a holding company comprised of technology based businesses that contributed to the success of its consortium members and market through standardizations.

GPL and Sevion was consolidated into a single entity known as JumpPoint.

Sevion Systems created appliances for software manufacturers and assisted VARs transition from IT Resellers to Managed Service Providers through a backup managed services offering.

GPL was a data storage consulting VAR that architected, installed, and supported information stores.

NetApp, Inc. is an American multinational storage and data management company headquartered in Sunnyvale, California. It has ranked in the Fortune 500 since 2012.

UNIS LUMIN, Inc. provides technical consulting, managed, and support services for communications networks. The company’s technical consulting services include commercial applications, systems management, and security services. It also offers Cisco and Microsoft unified communications, Microsoft SharePoint, Keystone partnered, data center and virtualization, application development, wireless, infrastructure, and project management services. The company was founded in 1990 and is based in Oakville, Canada. It has locations in Oakville, Calgary, Vancouver, Montréal, and Halifax, Canada. As of December 1, 2011, UNIS LUMIN, Inc. operates as a subsidiary of Softchoice Corp.

Anixter International is a company based in Glenview, Illinois, United States and founded in 1957. The company supplies communications and security products and electrical and electronic wire and cable. Anixter is a Fortune 500 company.

Bachelor In Commerce, Communication Studies

The Department of Communication, Media, and Film Studies is a well-established and highly subscribed program at the University of Windsor..

Marketing, Marketing

This unique program applied the concepts that drive successful product development, advertising, promotion and distribution to the arena.