Brad Samson Email & Phone Number

Scottsdale, Az, Us

Incline Village, Nevada, Us

Lead marketing, PR, and business development activities for early stage spinal implant and bone grafting technology company.

Milpitas, California, Us

Recruited to engage N. American institutional and individual investors.▫ Worked my extensive list of sell-side analysts to to add U.S.-based coverage.▫ Revamped company’s quarterly messaging to better meet U.S. style and expectations.▫ Created unique social media IR program to engage institutional and individual investors throughLinkedIn, Twitter, YouTube, StockTwits, Seeking Alpha, Reddit, etc.▫ Drove company positioning for western audiences and development of attention-getting content.

Marketing, communications and IR consulting.▫ Marketing, sales, operating and strategic counsel to most recent client, Axolotl Biologix,amniotic-derived biologics, 11/17-4/18.▫ Clients include med-tech start-ups, venture capital firms, NASDAQ-traded construction company,health plan TPA, social network company, and several health app and web site companies.

San Francisco, California, Us

▫ Joined 3 months after IPO with company facing massive lock-up expiration (5X float), record shortinterest (40%) and badly misunderstood by Wall Street.▫ Immediately began aggressive new investor demand generation to ease lockup expiration.▫ Re-positioned company with healthcare investors to increase investor base TAM and offset tradingdominance of short-term holders.▫ Doubled sell-side group to 23 and brought-in balance of healthcare coverage.▫ Ramped investor outreach - in 1H 16 did 277 1x1 meetings and reached 800 people in presentations.▫ Created content marketing activities to drive investor touch points and change perceptions.▫ Generated tremendous volume of investor interest; traded 9M/day.

San Jose, Ca, Us

▫ After VCRA’s Q1 13 miss and miscommunication cut 40% of stock price overnight, I was recruited asfirst internal IR leader, eliminating outside agency.▫ Doubled sell-side coverage to 12 and expanded institutional holding base 30%.▫ Aggressive outreach to new institutional investors and sell-side analysts, e.g. 200 meetings/year.▫ Earned reputation as valuable first-call resource to Street on the company and industry.

Denver, Co, Us

▫ Based on deep healthcare industry knowledge, messaging and PR experience, recruited by chairman.▫ Fueled company’s B2B Sales strategy with content marketing on new enabling rules in the ACA.▫ Wrote investor communications; helped develop “B” round funding, tripling capital structure.

▫ Company missed its first 2 quarters after I joined and stock fell 50% to $3/share. From there, Ihelped drive up to a $22/share, $1.4B, LBO in just five years.▫ Broadened base of institutional holders, generating a five-fold increase in daily volume.▫ Built sell-side (brokerage) analyst group from 2 to 13.▫ Led communications through many critical events including acquisitions, funding events,business and product launches, earnings beats and misses, restructurings and re-orgs, executivechanges, an SEC inquiry, lawsuits, regulatory changes, and an LBO.▫ Developed analysis tools that informed and streamlined quarterly call preparation.▫ Wrote all earnings releases and quarterly call scripts; Go-to writing resource for CEO.▫ Created company’s first government relations program, including both inbound analysis ofhealthcare reform impact, as well as outbound messaging to legislators and influencers.

Bsba, Marketing, Finance

Mba, Finance, Marketing