Brad Samson

Brad Samson Email and Phone Number

I help companies stand out to Wall Street and improve their valuations @ Sypion Inc
Scottsdale, AZ, US
Brad Samson's Location
Scottsdale, Arizona, United States, United States
About Brad Samson

> Led IR at multiple public companies, developing expertise in a variety of industries and industry- specific financial models and performance metrics.> Concurrently ran PR, Corporate Communications, Employee Communications and Government Affairs at many of those companies.> Led IR and communications through 7 major funding/liquidity transactions, 7 acquisitions/ divestitures, and more than 100 earnings and other significant corporate, proxy and crisis events.> Proven record of expanding investor base and sell-side analyst coverage.> Can lead IR program planning pre-IPO and start-up, having launched first IR departments 3 times.> Create new avenues to drive investor perceptions:> Pioneering companies’ use of social media investor channels> Create additional events beyond investor days that drive interest and conviction§ Created system to manage and evolve company-expressed messaging in close alignment withcompanies’ strategic planning and corporate development plans.§ Excel at messaging to drive brand perceptions and overcome investor misperceptions and doubts,and challenging corporate events or crises.§ Always the go-to writer for CEO and CFO.

Brad Samson's Current Company Details
Sypion Inc

Sypion Inc

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I help companies stand out to Wall Street and improve their valuations
Scottsdale, AZ, US
Website:
sypion.com
Brad Samson Work Experience Details
  • Sypion Inc
    Sypion Inc
    Scottsdale, Az, Us
  • Kleiner Device Labs
    Strategic Advisor, Vp Marketing
    Kleiner Device Labs Aug 2017 - Present
    Incline Village, Nevada, Us
    Lead marketing, PR, and business development activities for early stage spinal implant and bone grafting technology company.
  • Zepp Health
    Vice President Of Investor Relations And U.S. Corporate Communications
    Zepp Health Jun 2020 - Jan 2022
    Milpitas, California, Us
    Recruited to engage N. American institutional and individual investors.▫ Worked my extensive list of sell-side analysts to to add U.S.-based coverage.▫ Revamped company’s quarterly messaging to better meet U.S. style and expectations.▫ Created unique social media IR program to engage institutional and individual investors throughLinkedIn, Twitter, YouTube, StockTwits, Seeking Alpha, Reddit, etc.▫ Drove company positioning for western audiences and development of attention-getting content.
  • Accretiveir
    Principal
    Accretiveir Dec 2010 - Apr 2018
    Marketing, communications and IR consulting.▫ Marketing, sales, operating and strategic counsel to most recent client, Axolotl Biologix,amniotic-derived biologics, 11/17-4/18.▫ Clients include med-tech start-ups, venture capital firms, NASDAQ-traded construction company,health plan TPA, social network company, and several health app and web site companies.
  • Fitbit
    Vice President Investor Relations
    Fitbit Sep 2015 - Sep 2016
    San Francisco, California, Us
    ▫ Joined 3 months after IPO with company facing massive lock-up expiration (5X float), record shortinterest (40%) and badly misunderstood by Wall Street.▫ Immediately began aggressive new investor demand generation to ease lockup expiration.▫ Re-positioned company with healthcare investors to increase investor base TAM and offset tradingdominance of short-term holders.▫ Doubled sell-side group to 23 and brought-in balance of healthcare coverage.▫ Ramped investor outreach - in 1H 16 did 277 1x1 meetings and reached 800 people in presentations.▫ Created content marketing activities to drive investor touch points and change perceptions.▫ Generated tremendous volume of investor interest; traded 9M/day.
  • Vocera Communications
    Vice President Investor Relations And Government Affairs
    Vocera Communications Aug 2013 - Sep 2015
    San Jose, Ca, Us
    ▫ After VCRA’s Q1 13 miss and miscommunication cut 40% of stock price overnight, I was recruited asfirst internal IR leader, eliminating outside agency.▫ Doubled sell-side coverage to 12 and expanded institutional holding base 30%.▫ Aggressive outreach to new institutional investors and sell-side analysts, e.g. 200 meetings/year.▫ Earned reputation as valuable first-call resource to Street on the company and industry.
  • Welltok, Inc.
    Vp Marketing, Communications And Ir
    Welltok, Inc. Sep 2011 - Aug 2013
    Denver, Co, Us
    ▫ Based on deep healthcare industry knowledge, messaging and PR experience, recruited by chairman.▫ Fueled company’s B2B Sales strategy with content marketing on new enabling rules in the ACA.▫ Wrote investor communications; helped develop “B” round funding, tripling capital structure.
  • Trizetto
    Investor Relations, Corp Comm And Government Affairs Leader
    Trizetto Aug 2003 - Dec 2010
    ▫ Company missed its first 2 quarters after I joined and stock fell 50% to $3/share. From there, Ihelped drive up to a $22/share, $1.4B, LBO in just five years.▫ Broadened base of institutional holders, generating a five-fold increase in daily volume.▫ Built sell-side (brokerage) analyst group from 2 to 13.▫ Led communications through many critical events including acquisitions, funding events,business and product launches, earnings beats and misses, restructurings and re-orgs, executivechanges, an SEC inquiry, lawsuits, regulatory changes, and an LBO.▫ Developed analysis tools that informed and streamlined quarterly call preparation.▫ Wrote all earnings releases and quarterly call scripts; Go-to writing resource for CEO.▫ Created company’s first government relations program, including both inbound analysis ofhealthcare reform impact, as well as outbound messaging to legislators and influencers.

Brad Samson Skills

Investor Relations Corporate Communications Ipo Public Relations Healthcare Information Technology Consumer Healthcare Corporate Finance Crisis Communications Government Relations Acquisitions Biotechnology

Brad Samson Education Details

  • University Of Denver - Daniels College Of Business
    University Of Denver - Daniels College Of Business
    Finance
  • University Of Denver - Daniels College Of Business
    University Of Denver - Daniels College Of Business
    Marketing

Frequently Asked Questions about Brad Samson

What company does Brad Samson work for?

Brad Samson works for Sypion Inc

What is Brad Samson's role at the current company?

Brad Samson's current role is I help companies stand out to Wall Street and improve their valuations.

What is Brad Samson's email address?

Brad Samson's email address is br****@****hoo.com

What is Brad Samson's direct phone number?

Brad Samson's direct phone number is (949) 719*****

What schools did Brad Samson attend?

Brad Samson attended University Of Denver - Daniels College Of Business, University Of Denver - Daniels College Of Business.

What skills is Brad Samson known for?

Brad Samson has skills like Investor Relations, Corporate Communications, Ipo, Public Relations, Healthcare Information Technology, Consumer Healthcare, Corporate Finance, Crisis Communications, Government Relations, Acquisitions, Biotechnology.

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