Brad Seehafer Email & Phone Number

Mount Dora, Florida, Us

We have spent our lives rooted in cannabis cultivation, culture, and advocacy so it was truly a dream come true when we were able to obtain a license to operate a cannabis business in Florida. Because of vertical integration, we are in control of every aspect of your experience with this medicine: from the genetics to the cultivation, the extraction of various oils, the crafting of edibles, concentrates and vapes, and to the environment in which we deliver this medicine to our patients.Goldflower stays true to a very simple but important mission: to cultivate and craft the highest quality, cleanest cannabis that Florida’s medical marijuana patients have ever experienced, and to deliver it in the most beautiful retail environments, supported by incredible customer service and education. Our commitment to this mission is unwavering, rooted in our values of deep reverence and respect for the plant, our patients, and our dedicated team.We extend an invitation to experience our flagship brand, Ideal Cannabis which represents the peak of our ethos. Under the Ideal brand you find the highest quality cannabis grown with organic practices along with concentrates, vapes, and edibles that are exclusively made with solventless extracted cannabis oil. This is what pure, clean, high quality cannabis is supposed to smell, feel, and taste like.Whether through delivery available across 23 counties in Florida, a visit to our stunning store fronts on Sebring and Largo, St. Petersburg, Bradenton, Ocala, and soon Tampa, we strive to provide unparalleled access to premium cannabis products, a wealth of value and five star service to every patient we serve.This year is one of exciting growth as we look forward to our upcoming openings in Punta Gorda, The Villages, Port St. Lucie, Orange Park, and Miami. As we continue our mission to redefine the medical cannabis experience in Florida, we hope you immerse yourself into Goldlfower, the ultimate cannabis experience.

We offer consultation, management and operations solutions across various businesses including cannabis, hotel and restaurant management, property management, short term home rentals and software as a service.

A subsidiary of Forge Future Solutions.

Winter Park, Florida, Us

*Led operations of 21 senior and multi-family apartment complexes in nine states, comprised of conventional and tax credit communities in both lease-up and stabilized status. *Recruited, led, and mentored a team of four Regional Directors, with oversight of property managers, leasing consultants and maintenance teams for the communities. *Set revenue and expense budgets, including, rental and utility rates. Established expectations and accountability with Regional Directors to ensure achievement of goals in revenue, NOI, tenant satisfaction, employee retention, net leasing goals, unit turns, renewals and delinquency.*Oversaw and coordinated operating capital expenditures for all communities and supported real estate transactional work, including offering operational guidance related to new acquisitions, due diligence support, and performance reviews of existing staff and properties under acquisition. *Founded and led a multi-departmental policy and procedure committee, focused on the creation and revision of policies for company such as structured rental rate reviews, capital expenditure process and employee onboarding. *Ensured adherence to government regulation and EPM policies regarding sensitive issues including Fair Housing, Equal Employment Opportunity, Americans with Disabilities Act, Occupational Safety and Health Act (OSHA) and LIHTC. *Reduced percentage of properties with more than 10% delinquency from 45% of the portfolio to 5% of the portfolio by educating, tasking team and follow through on proper collection tactics.*In six months, increased the occupancy from 75% to over 90% at the bottom 20% of the portfolio through planning and deployment of regional maintenance and leasing task forces to ensure availability and leasing of units.

Carrollton, Texas, Us

*Guided operations of two brands with up to 106 properties totaling 12,500 rooms generating annual revenues of $200,000,000. *Hired, lead, coached, mentored, developed, and evaluated a management team of eight directors of operations, each of whom oversaw 12 to 15 hotels and upwards of 2.600 team members.*Led oversight and directly supervised eight of company’s largest hotels. *Developed, motivated, and empowered operations teams to ensure guest service standards consistently exceed expectations of clean rooms and friendly service per Medallia and Revinate. *Played an integral role with the facilities team on yearly capital plans and ongoing asset improvements, and with safety and security and legal departments on upholding brand reputation in our communities.*Drove development of revenue and expense budgets, and collaborated with directors of operations and FP&A to exceed area and regional goals in revenue, controllable profit, labor cost, and overtime. *Collaborated with revenue managers to ensure year-over-year revenue growth while exceeding financial goals, budget compliance, and accurate forecasting. *Outpaced the competition per STR results by evaluating competition and evolving operational strategy to capture greater market share. *Presented, rolled out, and monitored corporate initiatives regarding guest service, brand reputation, leadership, and employee retention to enterprise hotels and directors on a biannual basis.*Led opening and reopening of 15 hotels from hurricane closures.*Played an integral role in operations response to the COVID pandemic and met daily with all support teams to manage response and rollout of procedures to the field. *Selected to attend Team Trek Leadership School on behalf of company.*Improved year-over-year management and hourly employee retention by 30%.*Converted over 100 corporate properties to franchise locations.

*Led operations of 28 properties with 3,650 rooms and annual revenue of $94,000,000 comprised of four brands. *Hired, led, coached, mentored, developed, and evaluated management team of 45 general managers and assistant general managers with 600 team members. *Set goals, rates, and revenue and expense budgets, and worked closely with GMs to exceed goals such as revenue, EBITDA, Guest Service Scores (GSS) via Medallia, STR indexes, employee retention, labor cost and overtime. *Guided analysis of monthly P&Ls for each location as well as cost and labor controls, and guest satisfaction scores.*Oversaw capital expenditures for all hotels in region ($5,000,000 in capital per year) and led operations of 30 renovations. *Opened several new hotels and converted acquired properties to La Quinta brand. *Served as Regional Vice President (RVP) on asset task force, conducting evaluations of properties throughout U.S. and assisting in implementation of plans and strategies for improving guest service scores.*Represented RVP team at annual strategic leadership sessions to conceive and begin implementation of long-term operations plans. *Performed due diligence (pro formas and site visits) and made recommendations for hotel acquisitions. *Served as trainer for guest service program initiative (“Here for You”) that involved training of all regional staff. *Consistently exceeded prior year and budgeted revenue and EBITDA year over year.*Steadily held positive RevPAR index change on STR over prior year.*Averaged 13% management turnover during 21-year tenure and had one year of 0% turnover.*Ranked as highest region on annual employee opinion surveys with overall rating of 97% (Gelfond) from managers, achieving 100% in areas such as teamwork encouragement, accountability, and openness and honesty.

Oversaw two corporate-owned hotels while personally managing a third.

General Manager for hotels in Fort Myers, Fort Lauderdale and Hollywood, Florida.

Menomonie, Wi, Us

Managed food service and hired, scheduled, and supervised 200 student employees serving approximately 2,700 meals per day. Food service included salad bar, hot lines, specialty stations, beverage, and dessert lines with unionized kitchen staff.