Brad Shaw Email and Phone Number
Chicago, IL, US
Brad Shaw's Location
Greater Chicago Area, United States, United States
Brad Shaw's Contact Details
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About Brad Shaw
Accomplished growth and change leader with a unique blend of expertise in marketing, management, consulting, and coaching. Known for identifying untapped opportunities and accelerating growth across B2B/B2C companies in the CPG, Food & Beverage, Retail, and Professional Services sectors. Proven track record of guiding organizations through pivotal growth stages, bridging strategy to execution, and delivering measurable top- and bottom-line impact for leading consumer brands.Customer-centricity fan whose expertise lies in leveraging insights, data, and technology to drive growth and innovation, enabling organizations to make better and faster decisions. Strategic growth architect who bridges the gap between leadership development and successful business outcomes. Through a combination of coaching and consulting services, empowers leaders and their teams to achieve excellence while guiding businesses toward strategic clarity and growth.Specialties: • Strategic Growth & Change Management• Leadership Development & Coaching• Portfolio & Innovation Strategy• High Performance Team Development• Brand Positioning & Value Proposition Development• Consumer / Customer Segmentation & Targeting• Marketing Leadership / Brand Management• Strategic Insights & Analytics• Strategic Planning & Business Strategy• Management Consulting• Client Service & Business Development• SaaS / DaaS• Retail Execution & Pricing StrategyIndustries include: Consumer Package Goods (CPG), Food, Beverage, Housewares, Retail, Professional Services, Market Research, Data & Technology Services, ConsultingClients include: • Food & Bev: PepsiCo (Quaker, Tropicana, Gatorade, Naked), Molson Coors, Constellation, Perfetti, The Coca-Cola Company, Bob Evans, Ken’s Foods, Mars, Butterball, Vita Coco• Non-Food CPG: Gojo, Conair, American Greetings, Nice-Pak, Irving, First Quality• Restaurant/Retail: Sonic Drive-In, Chili’s, McDonald’s, Best Buy• Industrial/Utilities: Alcoa, Monsanto, Rheem, ComEd• Travel/Entertainment: Harrah’s• Services: CUNA Mutual Group
Brad Shaw's Current Company Details
Brad Shaw Work Experience Details
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Assistant Vice President Of Advancement Operations And ResearchColby CollegeChicago, Il, Us
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President (Growth Strategist | Leadership & Business Coach)Shaw Strategies Llc Nov 2021 - PresentBridging the gap between leadership development and successful business outcomes, I empower leaders and their teams to achieve excellence while guiding businesses towards strategic clarity and growth through a combination of coaching and consulting services.With over 30 years of commercial and consulting experience, I specialize in helping clients navigate leadership and business challenges throughout their growth lifecycle. I help businesses achieve strategic clarity and growth through workshops that spark new ideas, analyze market dynamics, and build a shared vision for growth. As a leadership coach, my client’s success is my passion. I work with both individuals and groups, supporting new & emerging leaders, high performers, and those in need of a tune-up, coaching them to have a greater impact on their teams, organizations, and careers.In the simplest sense, the value I provide is helping my clients unlock their potential for strategic growth and innovation.The ultimate goal is improved results for the business and the leader. -
Leadership CoachExec Oct 2022 - PresentSan Francisco, California, Us -
Svp, Senior Client OfficerIpsos North America Feb 2020 - May 2021New York, Ny, UsIpsos is the world’s third-largest market research company operating in 90 markets with more than 18,000 professionals. Reported to President and responsible for senior client engagement and business development for a portfolio of blue-chip clients across Beverage, Restaurant, Retail and CPG sectors. As leader of matrixed commercial team across 17 service lines, accountable for developing and expanding client partnerships and identifying revenue opportunities via the delivery of actionable insights on society, markets, and people. -
Senior Vice President & Principal, Client Group Lead (Business Development | Insights | Analytics)Iri Oct 2016 - Jun 2019Chicago, Il, UsInformation Resources, Inc. (IRI) is a leading global provider of integrated big data, predictive analytics and forward-looking insights that help consumer package goods (CPG), OTC health care organizations, retailers and media companies personalize their marketing and grow their businesses. As of Jan 2019, IRI is private equity owned by Vestar Capital Partners and New Mountain Capital.Responsible for leading senior client engagement of 20+ person matrixed commercial team serving over 25 diverse mid-sized CPG and financial service clients. Accountable for transforming client relationships, driving adoption of IRI technology and increasing top-line and margin by leveraging IRI’s strategic consulting, industry-leading analytical solutions, and deep insights into customer and shopper behavior to help clients grow.• Secured 100% of clients up for renewal with multi-year contracts by driving value and revenue growth via exceptional client service, strong insight generation, and reliable delivery of data/technology. • Unlocked meaningful insights shaping client marketing and demand generation strategies via delivery of shopper segmentations, market structures, and deep understanding of consumer preference. • Provided operational guidance via prescriptive analytics – revenue management/pricing, in-store retail execution, and marketing effectiveness to uncover investment and course correction strategies.• Generated retail ‘stories’ to allow clients to more quickly and effectively capitalize on new growth opportunities, based on identified & measured consumer/shopper needs resulting in expanded distribution and merchandising activity.• Delivered various thought leadership highlighting growth opportunities and executional realities driven by the evolving consumer demo and shopping behavior, media fragmentation, retail disruption, and omni-channel emergence. Resulting in expanded eCommerce, private brand, and millennial activation. -
Senior Vice President & Principal, Strategic Team Lead (Client Development | Insights | Analytics)Iri May 2010 - Sep 2016Chicago, Il, UsRecruited to lead matrixed team for PepsiCo’s North America Nutrition business (Quaker, Gatorade, Tropicana, Müller and Naked Juice) and Global Nutrition Group, leveraging IRI’s data and technology to deliver actionable insights and growth solutions. Responsible for growing client revenue, and delivering client satisfaction to help secure long-term contract extension with IRI.• Doubled IRI client revenues in five years through delivery of growth strategies against key client priorities. Established strong C-Suite and MLT engagement via Annual Business Reviews, Innovation & Growth Assessments, and Consumer Shopper Intelligence. • Identified priority shopper segments, consumer preference drivers, and white space growth opportunities by leveraging big data assets within Breakfast, Beverage, Nutrition and Snacking competitive demand spaces. • Provided analytic plan and GTM recommendations into $100MM launch of Müller Yogurt line.• Developed ‘Principals for Sustainable Innovation’ via a comprehensive analysis of 10yrs of innovation, providing guidance on metrics to achieve long-term innovation success. • Defined ‘Quaker Master Brand Consumer Target and Growth Opportunity’, a six-month, comprehensive insights initiative to quantify value of Quaker consumer; a +$300MM opportunity which became the foundation of Quaker’s long-term growth strategy and activation plan.• Improved retail execution and drove customer activation with focus on in-store drivers of sales and share growth. Analyzed via data modeling the impact of co-execution in features and displays, formalizing pricing, feature, and display principles to create “best in class” in-store execution. Identified the ‘Metrics That Matter’, in-store activities that have greatest impact to sales and share.• Built a high performing 10-person commercial team that navigated the client through tremendous change and successful technology implementation. Team secured uncontested 5yr renewal. Received 2016 CEO Award.
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Senior Engagement Manager (Branding | Strategy | Management Consulting)Prophet 2008 - 2010San Francisco, California, UsProphet is a global brand and marketing consultancy, combining insight, creativity, data and technology to help clients unlock growth. Responsible for or business development and delivery of high impact growth strategies and actionable ideas through brand, marketing, design, and innovation services for consumer-centric clients in the B2C and B2B industries. • Developed a 3-year growth roadmap for a US consumer electronics retailer by linking brand equity drivers across 64 concepts with six retail innovation platforms to identify new retail executions for pursuit. • Created a compelling brand story for a casual dining restaurant chain’s strategic targeting and positioning refresh aimed at reversing declining comp sales and traffic by improving brand relevance. Recommendations used by ELT to drive alignment with BOD on investment prioritization.• Developed GTM positioning and business case, including a comprehensive financial model for launch of a premium “good for you” snack line worth $100MM for a global food/confection manufacturer. • Co-developed a comprehensive 2010-2014 US Strategic Plan for a global agrochemical company, covering 12 key business areas with multi-year investment recommendations to double gross profit by 2014. • Led US market segmentation for global HVAC/water heating client, including strategic brand positioning with a portfolio and retail strategy, aimed at doubling sales in five years. • Defined the ideal customer experience and communication strategy for utility company aimed at driving customer adoption and utilization of new “smart meter” technology. Recommendation put into market test. -
Director, Brand Strategy Practice (Marketing | Innovation | Strategy | Management Consulting)Zyman Group 2006 - 2008UsZyman Group is a boutique international management and brand consulting firm founded by Sergio Zyman, former CMO of the Coca-Cola Company, focused on helping companies accelerate top-line growth through actionable solutions. Responsible for identifying profitable growth opportunities, developing strategies, and delivering actionable recommendations for clients in the B2C and B2B industries. • Led and co-led a number of growth strategy projects for a US brewing company. Delivered a corporate portfolio strategy which provided foundation for resource allocation and prioritization across all US brands. Growth strategy included identification of several lead brand innovations for near-term commercialization. Led the creation of brand positioning and growth strategy for client’s craft beer portfolio. Developed a packaging innovation strategy which validated the role packaging plays in delivery of core equity and growth.• Led numerous Growth Practice strategy projects for global materials manufacturer. Assessed the client’s ability to monetize internal knowledge and capabilities through the deployment of service-based business models. Identified and recommended a consulting services business with a plan to manage pilot launch through full-scale commercialization. Identified a number of real-world white space opportunities for our client in the global wind energy industry – estimated to drive multi-million dollars in incremental Year 1 revenue. Led an assessment of potential commercial entry into eight ‘green’ infrastructure industries – wind, solar, geothermal, hydro, nuclear, fuel cells and water treatment & desalination. Several recommendations funded for further feasibility studies. • Assessed potential go-to-market strategies, developed value proposition, and identified GTM options for entering the US Yogurt market for a Columbian dairy company. -
Group Marketing Director, Business Unit Lead (Marketing | General Management)World Kitchen 2002 - 2005Downers Grove, Illinois, UsJoined private equity owned World Kitchen, a leading manufacturer and marketer of consumer housewares and kitchen products, as part of a turn-around team to help bring company out of Chapter 11. Held a variety of marketing leadership positions, including business unit lead with full P&L responsibility on WKI’s Oven Bakeware, Cookware and Cutlery business under a number of iconic housewares brands – CorningWare, Pyrex, Revere, Ecko, Chicago Cutlery and Baker’s Secret. • Reversed 4-year share decline with 52-week share growth across the $165MM oven bakeware business via consumer-centric innovation, strong retail execution, and focused marketing efforts.• Secured and led WKI’s first-ever integrated marketing partnership with the Food Network, including TV & digital media, in-store promotions, and sweepstakes. Drove incremental off-season summer sales via enhanced retail merchandising & pricing. • Developed and launched Baker’s Secret PrecisionWare product line that utilized patented technology to deliver new-to-the-category “ease & convenience” benefits for consumers. • Co-led an aggressive strategic sourcing initiative to transfer domestic manufacturing operations of World Kitchen’s $50mm metal bakeware business to overseas suppliers in under 8 months. -
Senior Brand Manager (Marketing | Innovation)S. C. Johnson & Son, Inc. 1997 - 2002Racine, Wi, UsRecruited to join SC Johnson, a global privately held, family run consumer package goods company and one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control. Held a variety of roles within brand management and innovation including Brand Team Lead on fantastik and SCJ's Floor Care brands (Armstrong, Future, Brite, and Johnson Paste Wax); as well as brand manager within SCJ Home Cleaning's Innovation team, responsible for identifying, qualifying, and developing new product initiatives on the newly acquired Scrubbing Bubbles and fantastik brands, with a focus on extending the equities into new categories. • Achieved strong in-market results on both businesses over three years, doubling respective category growth rates and delivering highest shares in over four years on Fantastik and on Armstrong Floor Cleaner. Drove sales growth of 40% on Fantastik brand during that period.• Launched national Fantastik advertising (“Cops”) in July 2000 -- first national media exposure in 7 years. • Restaged Armstrong and Brite Floor Cleaners, increasing annual sales by 15% and 20% respectively.
Brad Shaw Skills
Management Consulting
Segmentation
Project Management
New Business Development
Analytics
Brand Architecture
Competitive Analysis
Customer Insight
Strategy
Brand Management
Marketing Strategy
Portfolio Management
Marketing Effectiveness
Big Data
Market Analysis
Business Strategy
Leadership
Marketing
Marketing Research
Analysis
Brand Equity
Management
Market Research
Brad Shaw Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessCorporate Strategy -
Georgetown UniversityFinance
Frequently Asked Questions about Brad Shaw
What company does Brad Shaw work for?
Brad Shaw works for Colby College
What is Brad Shaw's role at the current company?
Brad Shaw's current role is Assistant Vice President of Advancement Operations and Research.
What is Brad Shaw's email address?
Brad Shaw's email address is br****@****ail.com
What is Brad Shaw's direct phone number?
Brad Shaw's direct phone number is (904) 853*****
What schools did Brad Shaw attend?
Brad Shaw attended University Of Michigan - Stephen M. Ross School Of Business, Georgetown University.
What skills is Brad Shaw known for?
Brad Shaw has skills like Management Consulting, Segmentation, Project Management, New Business Development, Analytics, Brand Architecture, Competitive Analysis, Customer Insight, Strategy, Brand Management, Marketing Strategy, Portfolio Management.
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