Founder at Kinetic Pursuit, a digital strategy consultancy that drives transformative impact for startups and scaling companies. We offer a distinct combination of strategic advisory and hands-on operational support to help clients turn concepts into market-ready products, iterate on validated strategies, and achieve scalable growth.By leveraging emerging technologies, proven platforms, and data-driven insights, we adapt our approach to meet each client's unique needs - from vision to impact. Our process blends strategic planning, hands-on execution, and rapid iteration to drive transformative results.Specialties include Digital Product Strategy & Management, User Experience (UX) Optimization, Agile Product Development, Rapid Prototyping, Market Testing & Validation, Go-to-Market Strategy, Digital Process Automation & Integrations

E-commerce B2B platform and marketplace modernizing the Food Service Equipment and Supplier experience through digital-first experiences and expert advising.Currently leading the technology, platform product management and experience design teams, delivering novel and scalable end-to-end customer experiences to drive positive disruption in our market.

Led Product teams delivering SaaS and Data platforms that create transparency around the environmental and social impacts of Commercial real estate. The platforms are used by the largest commercial property owners across the globe covering more than 14 billion square feet. Measurabl enables real estate owners and corporate occupiers to measure, track and disclose environment, social, and governance (ESG) performance via the world’s leading ESG SaaS platform.

Led Digital Product Management team driving digital transformation across all touch points in the customer journey, including global web platforms, proprietary mobile app, connected Internal Combustion Engine and electric motorcycles, and in-store. Focused on delivery of omni-channel experiences to increase engagement and conversion via personalization and targeted messaging across the digital ecosystem and customer lifecycle.

Startup focused on connecting consumers, brands, and local retailers in outdoor adventure markets with content, community and commerce. Led strategy and launch of SaaS platform that optimized sales through the supply chain via omnichannel D2C and B2B2C experiences that connects consumers with product inventory in their local markets.

Led IoT Software Product Management, Digital Marketing, and Inside Sales for connected products business unit with platforms spanning Mobile and Cloud-based SaaS. Drove IoT innovation and growth strategies in the global commercial and consumer security markets for one of the most iconic brands in security.

Led Product Development, Growth Strategy, and Go to Market for Retail Analytics and Forecasting SaaS startup, Retail Toolkit, in the bicycle and outdoor recreation retail markets. RetailToolkit was acquired by SmartEtailing.Designed and implemented systems and processes across sales, marketing, support, and development functions to transition business from experimental startup to scalable small enterprise.Launched projects:- Retail location foot traffic to sales conversion trend reporting via integrated physical IoT sensors.- Retail POS integrated marketing automation solution with targeted, highly personalized messaging throughout customer lifecycle.

Led Product Management and Digital Marketing organizations at ARI, managing more than 15 products serving all levels of the supply chain across 7 vertical markets (Power Sports, Automotive, Home Medical, Outdoor Power, Marine, Appliance, and RV). Developed expertise and capabilities of Product Management and Digital Marketing Teams to ensure delivery of the right products with the right features at the right time, engaging our customers and driving consistent revenue growth.Responsibilities also included translating corporate growth strategy into distinct product strategies, then leading teams to effectively execute. Served as emissary and evangelist for Product and Digital marketing teams with broader Executive Team and Board of Directors, ensuring delivery of products that aligned with the overarching corporate strategy while providing an accurate representation of customer and market needs/trends.Additional key activities included P&L management, business development, resource allocation strategy, market research, new venture development, acquisition screening & integration, team education, and business process development.

As Director of Product Management, led a team of Product Managers to drive the organic growth of ARI's eCatalog product suite, with a user base of over 22,000 worldwide, including dealers, distributors, and the largest manufacturers in the Power Sports, Outdoor Power, and Marine markets. Developed and deployed processes for scalable Product Management organization, including go to market plans, product performance and financial reporting, and agile software development processes. Additionally, created ongoing internal education sessions to share and develop technology and domain knowledge within the Product team. As General Manager of Aftermarket, led the integration and growth strategy of Ready 2 Ride, a data authoring and enrichment business acquired in 2012. Developed relationships with key industry partners for business development, implemented improved production processes, and launched development of streamlined Data as a Service model to improve data accuracy, protect intellectual property, and eliminate manual labor required for data distribution.

Led all stages of the product lifecycle for product portfolio, including product ideation, research, screening, design, pricing, marketing, sales, defect management and distribution. Assessed and prioritized customer and market requirements, authored business requirements in an Agile development environment. Additionally modeled product pricing strategies and collaborated with sales, marketing, and support organizations to ensure solutions aligned and positioned well with market needs. Additional responsibilities included developing marketing strategies and tactics, including target market definition and channel development. During PM role, led the development and launch of 6 new products, yielding additional annual recurring revenues (ARR) of over $2.5 Million.

Led web design group and production project management, launching 50 custom websites monthly, driven by proprietary CMS. Additionally, identified and implemented continuous improvement processes to streamline production processes and costs.Continually monitored developments in e-commerce space and collaborated with sales and engineering management to identify and prioritize enhancements for proprietary CMS software.

Led website design, corporate graphic design, as well as UX/UI design for proprietary CMS and development organization. Deployed solutions via Photoshop, Illustrator, HTML, JS, CSS, SEO, Flash. Additionally performed UX and design work for two enterprise product visual configuration products as well as corporate brand websites.

Owned and operated graphic design, web design, digital marketing consultancy. Led strategic planning, design, and execution of digital marketing and website projects leveraging WordPress, Magento, Joomla, and Drupal.

Sales role as well as managed digital marketing, e-commerce channel, and proprietary e-commerce platform for national specialty bicycle retail sales.